SlideShare a Scribd company logo
480.535.6734 
info@gimmemojo.com 
@mojomktg 
Step-­‐by-­‐Step 
Guide 
to 
Being 
a 
Lead 
Gen 
Rock 
Star 
List 
your 
largest, 
most 
recognized 
clients. 
The 
more 
well-­‐known 
the 
brand, 
the 
better. 
1. 
2. 
3. 
4. 
5. 
Develop 
as 
many 
of 
these 
as 
possible 
with 
those 
clients 
(in 
order 
of 
potency): 
• Video 
testimonials 
• Case 
studies 
• Written 
testimonials 
• Online 
reviews 
(LinkedIn, 
Google, 
etc.) 
What 
industries 
are 
they 
in? 
Start 
with 
one 
and 
add 
on 
over 
time. 
1. 
2. 
3. 
4. 
5. 
What 
unique 
challenges 
and 
questions 
do 
these 
industries 
face? 
Can 
you 
“speak 
the 
language?” 
1. 
Mojo Marketing, LLC 480.535.6734 GimmeMojo.com 2014 Mojo Marketing. All Rights Reserved
480.535.6734 
info@gimmemojo.com 
@mojomktg 
2. 
3. 
4. 
5. 
Developed 
targeted 
messaging, 
addressing 
the 
pain 
points 
and 
questions 
listed 
above, 
and 
place 
it: 
• Website 
(home 
page 
or 
internal 
pages) 
• Business 
cards 
• Collateral 
• Social 
platforms 
• Video 
content 
• Blog 
• Infographics 
• Industry 
LinkedIn 
groups/forums 
Find 
the 
industry’s 
associations 
and 
GO 
DEEP! 
(for 
larger 
companies, 
you 
can 
divide 
this 
by 
sales 
rep) 
• What 
committees 
can 
you 
join? 
(Don’t 
just 
show 
up, 
get 
involved.) 
• Can 
you 
write 
articles 
for 
their 
publications? 
Can 
you 
submit 
blogs? 
• What 
LinkedIn 
or 
other 
social 
groups 
do 
they 
offer? 
Mojo Marketing, LLC 480.535.6734 GimmeMojo.com 2014 Mojo Marketing. All Rights Reserved
480.535.6734 
info@gimmemojo.com 
@mojomktg 
• At 
what 
events 
can 
you 
SPEAK??? 
• Who 
are 
the 
key 
media 
people? 
Build 
relationships 
with 
them. 
(Hint: 
They 
like 
food.) 
• Can 
you 
collaborate 
on 
video 
content? 
• How 
can 
you 
be 
creative? 
What 
talents 
can 
you 
bring 
into 
the 
group 
to 
stand 
out? 
• How 
can 
you 
develop 
a 
TRUE 
PARTNERSHIP, 
where 
you 
add 
value 
to 
their 
audience? 
• How 
can 
you 
work 
promotions 
through 
your 
partnership? 
Mojo Marketing, LLC 480.535.6734 GimmeMojo.com 2014 Mojo Marketing. All Rights Reserved

More Related Content

What's hot

Building your brand's voice - Seminar for Outset Plymouth
Building your brand's voice - Seminar for Outset PlymouthBuilding your brand's voice - Seminar for Outset Plymouth
Building your brand's voice - Seminar for Outset Plymouth
Marcin Nowysz
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B Leads
Marx Communications
 
Averting Social Customer Service Disaster
Averting Social Customer Service DisasterAverting Social Customer Service Disaster
Averting Social Customer Service Disaster
Online Marketing Institute
 
Taking Your Social Media Pulse
Taking Your Social Media PulseTaking Your Social Media Pulse
Taking Your Social Media Pulse
Orlando Web Wizard
 
Facebook 101 for Business
Facebook 101 for BusinessFacebook 101 for Business
Facebook 101 for Business
Kick A Marketing Group
 
Socail Media Presentation for Banks Chamber of Commerce
Socail Media Presentation for Banks Chamber of CommerceSocail Media Presentation for Banks Chamber of Commerce
Socail Media Presentation for Banks Chamber of Commerce
Microbrew Media
 
Facebook for Businesses, Level 101
Facebook for Businesses, Level 101Facebook for Businesses, Level 101
Facebook for Businesses, Level 101
DGdesign
 
Social pilot review – social media scheduling, marketing & analytics tool
Social pilot review – social media scheduling, marketing & analytics toolSocial pilot review – social media scheduling, marketing & analytics tool
Social pilot review – social media scheduling, marketing & analytics tool
pearllemonlead
 
Integrating Social Media with the Real World
Integrating Social Media with the Real WorldIntegrating Social Media with the Real World
Integrating Social Media with the Real World
DGdesign
 
E-reputation & E-gouvernance - #DigitalThursday #Edition6
E-reputation & E-gouvernance - #DigitalThursday #Edition6E-reputation & E-gouvernance - #DigitalThursday #Edition6
E-reputation & E-gouvernance - #DigitalThursday #Edition6
Digital Thursday
 
Social Media 101
Social Media 101Social Media 101
Find Your Social Brand
Find Your Social BrandFind Your Social Brand
Find Your Social Brand
Arlington Mill Group
 

What's hot (12)

Building your brand's voice - Seminar for Outset Plymouth
Building your brand's voice - Seminar for Outset PlymouthBuilding your brand's voice - Seminar for Outset Plymouth
Building your brand's voice - Seminar for Outset Plymouth
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B Leads
 
Averting Social Customer Service Disaster
Averting Social Customer Service DisasterAverting Social Customer Service Disaster
Averting Social Customer Service Disaster
 
Taking Your Social Media Pulse
Taking Your Social Media PulseTaking Your Social Media Pulse
Taking Your Social Media Pulse
 
Facebook 101 for Business
Facebook 101 for BusinessFacebook 101 for Business
Facebook 101 for Business
 
Socail Media Presentation for Banks Chamber of Commerce
Socail Media Presentation for Banks Chamber of CommerceSocail Media Presentation for Banks Chamber of Commerce
Socail Media Presentation for Banks Chamber of Commerce
 
Facebook for Businesses, Level 101
Facebook for Businesses, Level 101Facebook for Businesses, Level 101
Facebook for Businesses, Level 101
 
Social pilot review – social media scheduling, marketing & analytics tool
Social pilot review – social media scheduling, marketing & analytics toolSocial pilot review – social media scheduling, marketing & analytics tool
Social pilot review – social media scheduling, marketing & analytics tool
 
Integrating Social Media with the Real World
Integrating Social Media with the Real WorldIntegrating Social Media with the Real World
Integrating Social Media with the Real World
 
E-reputation & E-gouvernance - #DigitalThursday #Edition6
E-reputation & E-gouvernance - #DigitalThursday #Edition6E-reputation & E-gouvernance - #DigitalThursday #Edition6
E-reputation & E-gouvernance - #DigitalThursday #Edition6
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Find Your Social Brand
Find Your Social BrandFind Your Social Brand
Find Your Social Brand
 

Viewers also liked

Error en el arranque de windows
Error en el arranque de windowsError en el arranque de windows
Error en el arranque de windows
Turakam
 
Double Your Telecom Sales
Double Your Telecom SalesDouble Your Telecom Sales
Double Your Telecom Sales
Angela Leavitt
 
Is Your Website "Leaky"? What to Fix to Catch More Fish!
Is Your Website "Leaky"? What to Fix to Catch More Fish!Is Your Website "Leaky"? What to Fix to Catch More Fish!
Is Your Website "Leaky"? What to Fix to Catch More Fish!
Angela Leavitt
 
Cracking the Lead Gen Code
Cracking the Lead Gen CodeCracking the Lead Gen Code
Cracking the Lead Gen Code
Angela Leavitt
 
Double Your Sales - ITExpo Miami 2014
Double Your Sales - ITExpo Miami 2014Double Your Sales - ITExpo Miami 2014
Double Your Sales - ITExpo Miami 2014
Angela Leavitt
 
Resum legal us valencia
Resum legal us valenciaResum legal us valencia
Resum legal us valencia
xanvi
 
The Evolution of Marketing for Telecom, IT and Cloud Companies
The Evolution of Marketing for Telecom, IT and Cloud CompaniesThe Evolution of Marketing for Telecom, IT and Cloud Companies
The Evolution of Marketing for Telecom, IT and Cloud Companies
Angela Leavitt
 
Traditional Lead Gen is as Outdated as the Scrunchie
Traditional Lead Gen is as Outdated as the ScrunchieTraditional Lead Gen is as Outdated as the Scrunchie
Traditional Lead Gen is as Outdated as the Scrunchie
Angela Leavitt
 
Advanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website SizzleAdvanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website Sizzle
Angela Leavitt
 
Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...
Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...
Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...
Angela Leavitt
 
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...
Angela Leavitt
 
ARTICLES AL CIUDAD DE ALCOY
ARTICLES AL CIUDAD DE ALCOYARTICLES AL CIUDAD DE ALCOY
ARTICLES AL CIUDAD DE ALCOY
xanvi
 

Viewers also liked (15)

Error en el arranque de windows
Error en el arranque de windowsError en el arranque de windows
Error en el arranque de windows
 
Gallery
GalleryGallery
Gallery
 
Double Your Telecom Sales
Double Your Telecom SalesDouble Your Telecom Sales
Double Your Telecom Sales
 
Is Your Website "Leaky"? What to Fix to Catch More Fish!
Is Your Website "Leaky"? What to Fix to Catch More Fish!Is Your Website "Leaky"? What to Fix to Catch More Fish!
Is Your Website "Leaky"? What to Fix to Catch More Fish!
 
презентация Microsoft office power point
презентация Microsoft office power pointпрезентация Microsoft office power point
презентация Microsoft office power point
 
Cracking the Lead Gen Code
Cracking the Lead Gen CodeCracking the Lead Gen Code
Cracking the Lead Gen Code
 
Double Your Sales - ITExpo Miami 2014
Double Your Sales - ITExpo Miami 2014Double Your Sales - ITExpo Miami 2014
Double Your Sales - ITExpo Miami 2014
 
Resum legal us valencia
Resum legal us valenciaResum legal us valencia
Resum legal us valencia
 
The Evolution of Marketing for Telecom, IT and Cloud Companies
The Evolution of Marketing for Telecom, IT and Cloud CompaniesThe Evolution of Marketing for Telecom, IT and Cloud Companies
The Evolution of Marketing for Telecom, IT and Cloud Companies
 
чернобай т., гайдай ю.
чернобай т., гайдай ю.чернобай т., гайдай ю.
чернобай т., гайдай ю.
 
Traditional Lead Gen is as Outdated as the Scrunchie
Traditional Lead Gen is as Outdated as the ScrunchieTraditional Lead Gen is as Outdated as the Scrunchie
Traditional Lead Gen is as Outdated as the Scrunchie
 
Advanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website SizzleAdvanced Techniques to Make Your Website Sizzle
Advanced Techniques to Make Your Website Sizzle
 
Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...
Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...
Easy Marketing Hacks for Channel Partners (Like You!) Part 1: Master the Basi...
 
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...
Easy Marketing Hacks for Channel Partners (Like You!) Part 3: Lead Gen 101 - ...
 
ARTICLES AL CIUDAD DE ALCOY
ARTICLES AL CIUDAD DE ALCOYARTICLES AL CIUDAD DE ALCOY
ARTICLES AL CIUDAD DE ALCOY
 

Similar to Step-by-Step Guide to Be a Lead Gen Rockstar

5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media
Web Strategy Plus
 
social media impact | speakerhead.com
social media impact | speakerhead.comsocial media impact | speakerhead.com
social media impact | speakerhead.com
speakerhead-com
 
Night 3 Batesville Next Level
Night 3 Batesville Next LevelNight 3 Batesville Next Level
Miriam
MiriamMiriam
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
Lovette Jam Jacosalem
 
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...
Doyle Buehler
 
Getting creative with content - how to engage and inspire your audience throu...
Getting creative with content - how to engage and inspire your audience throu...Getting creative with content - how to engage and inspire your audience throu...
Getting creative with content - how to engage and inspire your audience throu...
Jonny Ross
 
How to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
How to Create Viral Content on LinkedIn and Drive Massive Inbound LeadsHow to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
How to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
Sales Hacker
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
Lovette Jam Jacosalem
 
Social media marketing 101 santa cruz community foundation.ppt
Social media marketing 101 santa cruz community foundation.pptSocial media marketing 101 santa cruz community foundation.ppt
Social media marketing 101 santa cruz community foundation.ppt
Lisa Ann Landry
 
Score Social Media 101
Score Social Media 101Score Social Media 101
Score Social Media 101
Gillian Whitney
 
Selling Social Media to SME
Selling Social Media to SMESelling Social Media to SME
Selling Social Media to SME
Tomas Zeman
 
James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote
JamesHuckabee3
 
Social Media in the Business Environment
Social Media in the Business EnvironmentSocial Media in the Business Environment
Social Media in the Business Environment
Maria Fogliasso
 
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Christopher Kimball
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
WorkSmart Integrated Marketing
 
Marketing march2014
Marketing march2014Marketing march2014
Marketing march2014
devansroc
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Digital Training Institute
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notes
Ginger Clay
 
Character Branding Webinar Series 2 of 4
Character Branding  Webinar Series 2 of 4Character Branding  Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4
Jim Socci, CAS
 

Similar to Step-by-Step Guide to Be a Lead Gen Rockstar (20)

5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media
 
social media impact | speakerhead.com
social media impact | speakerhead.comsocial media impact | speakerhead.com
social media impact | speakerhead.com
 
Night 3 Batesville Next Level
Night 3 Batesville Next LevelNight 3 Batesville Next Level
Night 3 Batesville Next Level
 
Miriam
MiriamMiriam
Miriam
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...
 
Getting creative with content - how to engage and inspire your audience throu...
Getting creative with content - how to engage and inspire your audience throu...Getting creative with content - how to engage and inspire your audience throu...
Getting creative with content - how to engage and inspire your audience throu...
 
How to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
How to Create Viral Content on LinkedIn and Drive Massive Inbound LeadsHow to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
How to Create Viral Content on LinkedIn and Drive Massive Inbound Leads
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
 
Social media marketing 101 santa cruz community foundation.ppt
Social media marketing 101 santa cruz community foundation.pptSocial media marketing 101 santa cruz community foundation.ppt
Social media marketing 101 santa cruz community foundation.ppt
 
Score Social Media 101
Score Social Media 101Score Social Media 101
Score Social Media 101
 
Selling Social Media to SME
Selling Social Media to SMESelling Social Media to SME
Selling Social Media to SME
 
James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote James Huckabee's personal Brand Exploration Keynote
James Huckabee's personal Brand Exploration Keynote
 
Social Media in the Business Environment
Social Media in the Business EnvironmentSocial Media in the Business Environment
Social Media in the Business Environment
 
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
 
Marketing march2014
Marketing march2014Marketing march2014
Marketing march2014
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Varnex Social Media Instructor notes
Varnex Social Media Instructor notesVarnex Social Media Instructor notes
Varnex Social Media Instructor notes
 
Character Branding Webinar Series 2 of 4
Character Branding  Webinar Series 2 of 4Character Branding  Webinar Series 2 of 4
Character Branding Webinar Series 2 of 4
 

Recently uploaded

How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo

Recently uploaded (20)

How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 

Step-by-Step Guide to Be a Lead Gen Rockstar

  • 1. 480.535.6734 info@gimmemojo.com @mojomktg Step-­‐by-­‐Step Guide to Being a Lead Gen Rock Star List your largest, most recognized clients. The more well-­‐known the brand, the better. 1. 2. 3. 4. 5. Develop as many of these as possible with those clients (in order of potency): • Video testimonials • Case studies • Written testimonials • Online reviews (LinkedIn, Google, etc.) What industries are they in? Start with one and add on over time. 1. 2. 3. 4. 5. What unique challenges and questions do these industries face? Can you “speak the language?” 1. Mojo Marketing, LLC 480.535.6734 GimmeMojo.com 2014 Mojo Marketing. All Rights Reserved
  • 2. 480.535.6734 info@gimmemojo.com @mojomktg 2. 3. 4. 5. Developed targeted messaging, addressing the pain points and questions listed above, and place it: • Website (home page or internal pages) • Business cards • Collateral • Social platforms • Video content • Blog • Infographics • Industry LinkedIn groups/forums Find the industry’s associations and GO DEEP! (for larger companies, you can divide this by sales rep) • What committees can you join? (Don’t just show up, get involved.) • Can you write articles for their publications? Can you submit blogs? • What LinkedIn or other social groups do they offer? Mojo Marketing, LLC 480.535.6734 GimmeMojo.com 2014 Mojo Marketing. All Rights Reserved
  • 3. 480.535.6734 info@gimmemojo.com @mojomktg • At what events can you SPEAK??? • Who are the key media people? Build relationships with them. (Hint: They like food.) • Can you collaborate on video content? • How can you be creative? What talents can you bring into the group to stand out? • How can you develop a TRUE PARTNERSHIP, where you add value to their audience? • How can you work promotions through your partnership? Mojo Marketing, LLC 480.535.6734 GimmeMojo.com 2014 Mojo Marketing. All Rights Reserved