My Itchy Travel Feet is an online magazine focused on travel for baby boomers. It provides first-person accounts of active trips, luxury cruises, destinations, products, lodging and dining. The publication aims to promote travel experiences and services that interest independent and adventurous boomers. It works with brands through sponsored content, social media campaigns, and press trips for select writers. The typical reader is a college-educated American woman over age 45 with household income over $100,000.

1. 2019 Media Kit
“Hiking in Glacier National Park with Road
Scholar was the trip of a lifetime. We had so
much fun reporting about it.”
– Donna L. Hull
Founded by Donna L. Hull
and her husband, Alan
donna@myitchytravelfeet.com
520.241.0900

2. My Itchy Travel Feet – Media Kit Page 2 donna@myitchytravelfeet.com
Our Editorial Expertise
We publish an online magazine focusing solely
on baby boomer travel:
where to go, what to do and how to do it.
Our content, based on the first-person experiences
of our writers, covers:
• Active travel experiences
• Luxury cruise reports
• Destination advice
• Product reviews
• Travel tips
• Lodging & dining reviews “a heady mix of luxury and adventure”

3. My Itchy Travel Feet – Media Kit Page 3 donna@myitchytravelfeet.com
It’s Not Just About Age
Boomers are independent, optimistic, positive, hard working
and goal-oriented. We think of ourselves as special & unique,
and have a hard time realizing that we will ever be old.
Boomers bring energy to their travels.

4. My Itchy Travel Feet – Media Kit Page 4 donna@myitchytravelfeet.com
What We Love
Soft Adventure
Luxury Cruises
Unique AccommodationOff the Beaten Path
Road Trips

5. My Itchy Travel Feet – Media Kit Page 5 donna@myitchytravelfeet.com
Work with Us
• We’re experts at promoting within the
boomer community. Let us help you get
the word out about your product and
services with a sponsorship or branding
program tailored to your needs. We can:
– Create a social media campaign.
– Promote your services on our site.
– Introduce your services to our email
subscribers.

6. My Itchy Travel Feet – Media Kit Page 6 donna@myitchytravelfeet.com
Work with Us
• We assign press trip invitations that are in
alignment with our editorial focus to a select
group of boomer writers.
– Our writers arrive on time and ready to work,
clearly communicating with both you and our
readers about their experiences.
– We believe in honest appraisals, but bashing is
never ok.
• Our marketing strategy on trips is to share
and expose your product or destination to our
readers on all social networks.

7. My Itchy Travel Feet – Media Kit Page 7 donna@myitchytravelfeet.com
What People Are Saying
“Donna Hull stands tall as a champion
of active travel and is a tremendous
resource for anyone interested in
healthy aging, new adventures, and
thought-provoking writing. It was a
supreme pleasure to have had the
chance to collaborate with her.”
Conor O’Shea, Social Media Coordinator
Road Scholar

8. My Itchy Travel Feet – Media Kit Page 8 donna@myitchytravelfeet.com
Stats and Demographics
• Unique monthly visitors: 17,940
• Monthly page views: 32,220
• SEOMoz Domain Authority 48/100
• Facebook page fans: 12,850
• Facebook page followers: 12,300
• Twitter followers: 14,200 (Donna)
• Newsletter subscribers: 7,200 monthly, 1,950 weekly
• Pinterest: 33,600 (MITF) 990,000 monthly viewers
• Pinterest: 14,900 (Donna)
• Instagram: 2,200
Statistics current as of January 1, 2019

9. My Itchy Travel Feet – Media Kit Page 9 donna@myitchytravelfeet.com
Stats and Demographics
Location 68% of our readers are located in the U.S.
Age 65% of our readers are age 45 and above
Gender 69% of our readers are female
Household Income 35% of our readers make over $60K, 65%
make over $100K
Education 60% of our readers are college educated
Our typical reader is a woman aged 45 or above, living in the United States. She’s college
educated, curious and adventuresome. Her children are grown (or mostly) so there’s
more expendable income to seek out the next travel adventure, as long as it’s a good
value.
Statistics accurate January 1, 2019. Sources: Google Analytics, Alexa

10. My Itchy Travel Feet – Media Kit Page 10 donna@myitchytravelfeet.com
Contact
For press trip invitations, advertising or media
queries, please get in touch:
• donna@myitchytravelfeet.com
Email preferred
• Mailing address:
Donna L. Hull
My Itchy Travel Feet, Inc.
612 N. First St. Ste 2-234
Hamilton, MT 59840
• Phone:
520.241.0900