Stefan stroe, co owner, buzz men-pr and the web

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This document discusses actionable buzz research. It was created by Stefan Stroe on April 14, 2011 and includes his website URLs www.stefanstroe.ro and www.buzzmen.ro which seem to be related to buzz research. The document aims to provide research that can inform actions but does not include any other details.

Business

Actionable Buzz Research
Stefan Stroe 14.04.2011

The document provides an overview of social media in Romania including statistics on usage and popularity of platforms like Facebook, YouTube, and blogs. It discusses how Facebook is the dominant social network in Romania and provides statistics on the number of Facebook users in various Romanian cities and regions. The document also gives recommendations for social media strategies and best practices for brands in Romania, including using visual content like photos and videos, optimizing profiles, and setting up conversion tracking on Facebook ads.

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This document summarizes the TV market in Central and Eastern Europe. It outlines the key media companies with leading positions across countries in the region, including CME, MTG, and RTL. It provides overviews of Poland, Romania, Hungary, and the Czech Republic, describing the main channels, market shares, and sales policies in each country. Overall viewership is growing while niche channels are increasing and sold out ratios remain high for main channels despite more options available.

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This document discusses the pros and cons of various social media platforms for business communication in Romania. It provides statistics on audience sizes and levels of engagement for platforms like Facebook, YouTube, Instagram, Twitter, LinkedIn, and blogging. While some platforms like Facebook and YouTube have large audiences that are easy to target, others face challenges like smaller audiences, lack of advertising options, or inconsistent user behaviors. The document evaluates each platform on factors such as audience reach, content options, cost of use, and level of engagement in order to determine which may be most suitable for different business needs.

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