This document discusses how to make enterprise IT feel more sexy and engaging for users. It suggests taking approaches from design thinking, information ecology, and moving from a UX focus to an SX (sexual experience) focus. Design thinking emphasizes a human-centered approach and understanding unarticulated needs through research. Information ecology looks at how information flows within an organization's social and technical systems. The document advocates designing technologies to support shared experiences rather than just information sharing. The goal is to make enterprise tools feel more confident, special and worthwhile to users.