Staying Relevant in Today’s Marketplace - Jessica McClellan
•
0 likes•25 views
Jessica McClellan, manager of the City of Mesquite Texas Convention & Visitors Bureau, discusses how to stay relevant in today's marketplace. She emphasizes showing vision and leadership, communicating the value of your work through stats and stories, and being found where customers search online. McClellan stresses building a strong foundation and keeping a sense of humor to connect with people and be remembered.
Report
Share
Report
Share
Download to read offline
Recommended
How to Turn Your Company into an Entertainment Brand
No matter what business you are in, to compete and succeed you have to accept that you are in the entertainment business. That’s the challenge these days for PR and marketing pros, whether you work for or represent a Fortune 500 company, a nonprofit, educational institution or a small business. But how can you turn your company — or any type of organization — into an entertainment brand for your audience and do something that will create immediate buzz and be talked about for years?
Social Media for Fundraising
This document discusses using social media for nonprofit fundraising. It recommends leveraging existing platforms like Facebook, Twitter, YouTube and blogs before adopting new tools. Popular social fundraising tools are described, including Causes, Fundly, Crowdrise and FirstGiving. Trends around increasing online donations and how different generations engage are highlighted. The agenda covers using current assets, social fundraising tools, and trends to watch.
Inclusion or Irrelevance: The Data Behind The Urgent Need For Museums To Enga...
The document discusses the need for museums to reach new audiences. It presents data showing that attendance at museums has declined compared to population growth in major cities from 2009-2014. Younger generations, minorities, and lower-income groups visit museums less frequently. The document proposes that museums focus on their mission, access, personalization, and facilitating shared experiences to better engage these underserved audiences through strategies like addressing barriers, scheduling, transportation, pricing, and digital connectivity.
Engagement For All: Striving For Accessible And Inclusive Membership Programs
This document outlines the Museum of Photographic Arts' efforts to make their memberships more accessible and inclusive. It discusses evaluating their current membership structure, hearing from members that they want their voices to be heard, and the need to match their membership demographics to their community. The goals are to change traditions by embracing relevancy, segmenting members by interests rather than membership levels, and targeting specific interests to foster interactive experiences. Moving forward, they will evaluate and adapt their new online membership program, view visitors and members as users, and explore virtual options.
Innovation Women Speak! How Giving Continues to Change the World
This webinar describes the tremendous value of giving to both the donor, and the nonprofits you support by doing so. Discussed are the ways to give the most impact to organizations, to include monthly gifts, matching gifts, workplace gifts and more.
You’ll learn:
- The ways to make a gift that fits anybody’s budget.
- The ways to approach donors that will make them more likely to give.
- The tremendous impact you make with your gifts to the nonprofits you support.
About Erica:
Erica Waasdorp is President of A Direct Solution, Massachusetts. She works with non-profit clients nationally and internationally on growing monthly donor programs. She published one of the very few books on monthly giving, called Monthly Giving. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits. Erica regularly blogs and presents on appeals, direct mail and monthly giving. She created the first virtual Sustainer Workshop in September of 2020 and hopes to do many more!
hopetrending_final_report_december_2016.pptx
The #HopeTrending digital event reached over 835,000 people on Facebook and peaked at 1.2 million impressions on Twitter. It included 9 live-streamed events that were hosted in Berrien Springs, MI and reached over 149 countries. The social media campaign promoting the event saw steady growth over 4 months. The event was funded by several Adventist organizations and had a budget of under $2,000. It was a unique evangelistic event that engaged young adults using social media as the primary platform.
Do Social Media Right... or else!
This document summarizes a presentation given to the Energize steering committee of the Bay Area Chamber of Commerce. The presentation focused on best practices for using social media, including emphasizing Facebook, Pinterest, Twitter and video creation. It also touched on topics like real-time marketing, campaign creation, and tools for managing multiple social media accounts. The speaker was Jeff DeHaven, Digital Marketing Director from Bluethumb Digital.
Habitat for humanity
A social media management plan that is meant to increase donations for the organization Habitat for Humanity
Recommended
How to Turn Your Company into an Entertainment Brand
No matter what business you are in, to compete and succeed you have to accept that you are in the entertainment business. That’s the challenge these days for PR and marketing pros, whether you work for or represent a Fortune 500 company, a nonprofit, educational institution or a small business. But how can you turn your company — or any type of organization — into an entertainment brand for your audience and do something that will create immediate buzz and be talked about for years?
Social Media for Fundraising
This document discusses using social media for nonprofit fundraising. It recommends leveraging existing platforms like Facebook, Twitter, YouTube and blogs before adopting new tools. Popular social fundraising tools are described, including Causes, Fundly, Crowdrise and FirstGiving. Trends around increasing online donations and how different generations engage are highlighted. The agenda covers using current assets, social fundraising tools, and trends to watch.
Inclusion or Irrelevance: The Data Behind The Urgent Need For Museums To Enga...
The document discusses the need for museums to reach new audiences. It presents data showing that attendance at museums has declined compared to population growth in major cities from 2009-2014. Younger generations, minorities, and lower-income groups visit museums less frequently. The document proposes that museums focus on their mission, access, personalization, and facilitating shared experiences to better engage these underserved audiences through strategies like addressing barriers, scheduling, transportation, pricing, and digital connectivity.
Engagement For All: Striving For Accessible And Inclusive Membership Programs
This document outlines the Museum of Photographic Arts' efforts to make their memberships more accessible and inclusive. It discusses evaluating their current membership structure, hearing from members that they want their voices to be heard, and the need to match their membership demographics to their community. The goals are to change traditions by embracing relevancy, segmenting members by interests rather than membership levels, and targeting specific interests to foster interactive experiences. Moving forward, they will evaluate and adapt their new online membership program, view visitors and members as users, and explore virtual options.
Innovation Women Speak! How Giving Continues to Change the World
This webinar describes the tremendous value of giving to both the donor, and the nonprofits you support by doing so. Discussed are the ways to give the most impact to organizations, to include monthly gifts, matching gifts, workplace gifts and more.
You’ll learn:
- The ways to make a gift that fits anybody’s budget.
- The ways to approach donors that will make them more likely to give.
- The tremendous impact you make with your gifts to the nonprofits you support.
About Erica:
Erica Waasdorp is President of A Direct Solution, Massachusetts. She works with non-profit clients nationally and internationally on growing monthly donor programs. She published one of the very few books on monthly giving, called Monthly Giving. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits. Erica regularly blogs and presents on appeals, direct mail and monthly giving. She created the first virtual Sustainer Workshop in September of 2020 and hopes to do many more!
hopetrending_final_report_december_2016.pptx
The #HopeTrending digital event reached over 835,000 people on Facebook and peaked at 1.2 million impressions on Twitter. It included 9 live-streamed events that were hosted in Berrien Springs, MI and reached over 149 countries. The social media campaign promoting the event saw steady growth over 4 months. The event was funded by several Adventist organizations and had a budget of under $2,000. It was a unique evangelistic event that engaged young adults using social media as the primary platform.
Do Social Media Right... or else!
This document summarizes a presentation given to the Energize steering committee of the Bay Area Chamber of Commerce. The presentation focused on best practices for using social media, including emphasizing Facebook, Pinterest, Twitter and video creation. It also touched on topics like real-time marketing, campaign creation, and tools for managing multiple social media accounts. The speaker was Jeff DeHaven, Digital Marketing Director from Bluethumb Digital.
Habitat for humanity
A social media management plan that is meant to increase donations for the organization Habitat for Humanity
Swg 2013 ub tech presentation
2013 UBTech Convention presentation "How to Use Digital Signage for Increased Effectiveness in Higher Education" on June 12, 2013 in Orlando, FL
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
Michael Hoffman was joined by our client Sara Fusco of Refugees International to discuss nonprofit video strategy at the July 501 Tech NYC meet up at Planned Parenthood.
Below is a description of what we'll be covering:
"Organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. We’ll talk about how to integrate video into your communications plan, how to staff and develop videos, and how to think about distribution. Bring your questions and walk away with examples of how nonprofits are using video to extend their programs and events online, to increase brand recognition, and to create valuable content for its supporters."
More at www.see3.net
Wwlp
I'm 27 years old and was born and raised in Holyoke, MA. I currently live in Holyoke and graduated from Holyoke High School in 2002 and Northeastern University in 2007 with dual degrees in management and marketing. My previous work experience includes positions at Holyoke Merry Go Round, 8MinuteDating.com, Y2M/MTV, and WWLP-22News, a NBC affiliate serving western Massachusetts. At WWLP, I have held roles such as New Media Coordinator, Digital AE, and Digital Sales Director. As the Digital Sales Director, I manage digital products locally and nationally and coach a team of account executives.
JaxParks Final Presentation (Final)
Osprey Creative proposes a marketing campaign for JaxParks to raise awareness and community engagement. The campaign goals are to increase media traffic by 50%, utilization of parks services by 25%, and funding from local businesses by 10% by September 23, 2017. Tactics include social media contests, events like a kite festival and music festival, guerrilla marketing activities, and improved website and branding with a new logo and color scheme. The budget is estimated at $726.76 with earned media through press releases.
Social strategy webinar 051210
1) The document discusses creating a social media strategy for the California Academy of Sciences.
2) It details how the Academy used social media like Facebook and Twitter to engage different audience segments like adults ages 21-35 to increase attendance for events like their weekly NightLife program.
3) The Academy's social media efforts were aimed at driving paid attendance and fundraising by connecting with more people and engaging more effectively across platforms like Facebook, their website, and through travel professionals.
The state of social media marketing for tourism boards: Joyce Manalo, Skift
The state of social media marketing for tourism boards: Joyce Manalo, SkiftSoMeT: A New Model for Destination Marketing
Joyce Manalo provided SoMeT delegates an overview of the social media landscape in 2014 that includes user demographic and key platform updates for Facebook, Instagram, Twitter and YouTube in addition to emerging platforms. She compared key benchmarks of tourism boards’ social media marketing efforts against the travel industry sectors and against itself. Joyce highlighted how Tourism Australia, Tourism and Events Queensland, Pure Michigan, Visit California, Visit Los Angeles, and Visit Philly leverage their social media presence to align itself with its tourism strategy and goals. Lastly, she talked about social media marketing trends.
Joyce is a data analyst/reporter at Skift who researches and writes about social media trends, social marketing strategies, and competitive social analyses of travel brands. The two most recently published reports were about social media customer service and Instagram strategies.
Joyce is the product owner of SkiftIQ, a social data insights dashboard that tracks 2,500+ travel brands. This past October, she spearheaded Skift’s first social media awards for travel brands called the Skifties to acknowledge brands for their marketing efforts based on data and editorial context. Since 2007, she has produced and marketed visual and editorial content and developed online audiences. Her background in finance and culture allows her to quantify and qualify creative efforts in branding, messaging, editorial, and curation. She worked with YouTube and Contently and Gogo, to name a few.
Highlights of Joyce's presentations are summarized in our blog: http://www.sometourism.com/state-social-media-marketing-tourism-boards-joyce-manolo-skift-2/
Skift presentation at social media tourism symposium 2014
The document discusses social media trends for tourism boards in 2014. It provides statistics on key platforms like Facebook, Instagram, YouTube and Twitter, noting high numbers of monthly users but that most audiences are outside the US. It then examines how different tourism boards and destinations are using social media, highlighting strategies from California, Los Angeles, Philadelphia, Michigan, Queensland and Australia that focus on user generated content, hashtags, contests and influencers to promote local areas and destinations.
Kinetic Social Ad Age Data Conference 2015
Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
Virtual Marketing Ecosystems - at Great Lakes Institute of Management, Chennai
The document discusses virtual marketing ecosystems and their components. It describes a digital ecosystem as an online environment made up of various online elements like search engines, social media, reviews, etc. A virtual marketing ecosystem refers to processes that link real-world business components to their online counterparts through individual ecosystems like research, social media, search engine optimization, etc. It provides an overview of how to analyze the current situation, set objectives, develop strategies and tactics, and monitor performance of the various elements within a virtual marketing ecosystem.
Project 1 - Social Media Analysis
This document outlines a social media strategy for Swamp Head Brewery in Gainesville, Florida. The objectives are to increase the brewery's local presence and brand recognition through social media and generate interest in on-site events. The strategy involves using visual content and polls on platforms like Facebook, Twitter, and Instagram to engage audiences and drive people to events. Key dates, roles, and a response plan are defined to guide social media activities. Progress will be measured by metrics like follower growth and engagement rates across platforms.
Kinetic Social Ad Age Data Conference
Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
Marketing Lies in a Digital World
- Demographics alone are not enough for effective marketing as many consumers' behaviors do not match typical demographic profiles. Intent and behaviors are better signals to prioritize.
- Not all impressions are equal in programmatic advertising. Brand safety, viewability, site/audience alignment, and proper measurement are important considerations. Premium content on quality sites provides better results.
- International travel continues rising globally and is an important market for DMOs to focus on given rising incomes in countries like China, India, and Mexico that will drive more international visitors. Metrics like room nights and economic impact resonate best with elected officials.
Surveys and data use toolkit ma
This document provides guidance for MOVE Agents on conducting surveys and collecting data for events as part of the NowWeMOVE campaign. It outlines a three-level approach involving National Coordinators, MOVE Agents, and participants. MOVE Agents are instructed to register their events, complete two surveys evaluating their events and participants, and assist participants in completing a survey by making the process quick and easy. Collecting data at all levels through surveys is intended to evaluate events, understand participant profiles, and ensure the overall success of the NowWeMOVE campaign in getting more Europeans active through sport.
Social Media & Tourism
Social Media as a Communication Channel used in Tourism Destination Brand Image Co-Creation
By Eirini Vlassi, Phd Candidate, Department of Business Administration, University of the Aegean
Webinar: Trends in End of Year Fundraising
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
How to use FastDawah Project
This document provides statistics on internet usage around the world as of June 30, 2017. Some key details include:
- Over 3.8 billion people worldwide use the internet, accounting for 51.7% of the global population.
- Asia has the largest number of internet users at nearly 2 billion, followed by Africa, Europe, and Latin America.
- Europe has the highest penetration rate at 80.2%, while Africa has the lowest at 31.2%
- Internet usage has grown most significantly in the Middle East and Africa over the past 17 years.
Social Media in Real Life: How YorkU won gold by bringing social to live events
York University won gold at the CASE awards for its live interactive social media projection project. Find out how they did it, how you can achieve great results with your own live projection, "gotchyas" to know beforehand and more.
Samsung: Reality Non-Traditional Marketing Campaign (Campaign Strategy, Devel...
Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
Is Social Media Prominent In Your Business?
Social media isn't a fad, it's a fundamental shift in the way we communicate.
Are you willing to do what it takes to make social media work for your business?
If social media is not a top priority, your business may not exist in 5 years. Come get your questions answered and find the most beneficial tips and tools to compete in this fast moving digital media.
Jeff DeHaven, Digital Marketing Director of Blue Thumb shares from his 11 years of social media experience.
Looking forward to the event, thanks for giving me the opportunity to talk to your members.
E xtension 2011 fsa cop social media project-05-11
This document summarizes a pilot social media project conducted by the Financial Security for All Community of Practice to promote savings during America Saves Week 2011. The project involved developing the social media capacity of the CoP, implementing a social media outreach campaign using Facebook and Twitter, and evaluating the impact through surveys and analytics. Over 1,000 tweets and thousands of Facebook messages were posted, reaching an estimated 15,000 people. Surveys found the messages were mostly helpful for savings tips, though some saw it as overkill. Metrics showed increased Twitter influence for some collaborators. While conversion to savings actions was low, the project helped build CoP social media skills for future efforts.
Module Mania: Nifty New Page Tools and Image Options for Your Saffire Website...
2019 Saffire Summit Presentations: Module Mania: Nifty New Page Tools and Image Options for Your Saffire Website - Phil Thompson
Upselling Your Event: The Art of Increasing Revenue, One Transaction at a Tim...
2019 Saffire Summit Presentations: Upselling Your Event: The Art of Increasing Revenue, One Transaction at a Time - Brandi & Ashley
More Related Content
Similar to Staying Relevant in Today’s Marketplace - Jessica McClellan
Swg 2013 ub tech presentation
2013 UBTech Convention presentation "How to Use Digital Signage for Increased Effectiveness in Higher Education" on June 12, 2013 in Orlando, FL
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
Michael Hoffman was joined by our client Sara Fusco of Refugees International to discuss nonprofit video strategy at the July 501 Tech NYC meet up at Planned Parenthood.
Below is a description of what we'll be covering:
"Organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. We’ll talk about how to integrate video into your communications plan, how to staff and develop videos, and how to think about distribution. Bring your questions and walk away with examples of how nonprofits are using video to extend their programs and events online, to increase brand recognition, and to create valuable content for its supporters."
More at www.see3.net
Wwlp
I'm 27 years old and was born and raised in Holyoke, MA. I currently live in Holyoke and graduated from Holyoke High School in 2002 and Northeastern University in 2007 with dual degrees in management and marketing. My previous work experience includes positions at Holyoke Merry Go Round, 8MinuteDating.com, Y2M/MTV, and WWLP-22News, a NBC affiliate serving western Massachusetts. At WWLP, I have held roles such as New Media Coordinator, Digital AE, and Digital Sales Director. As the Digital Sales Director, I manage digital products locally and nationally and coach a team of account executives.
JaxParks Final Presentation (Final)
Osprey Creative proposes a marketing campaign for JaxParks to raise awareness and community engagement. The campaign goals are to increase media traffic by 50%, utilization of parks services by 25%, and funding from local businesses by 10% by September 23, 2017. Tactics include social media contests, events like a kite festival and music festival, guerrilla marketing activities, and improved website and branding with a new logo and color scheme. The budget is estimated at $726.76 with earned media through press releases.
Social strategy webinar 051210
1) The document discusses creating a social media strategy for the California Academy of Sciences.
2) It details how the Academy used social media like Facebook and Twitter to engage different audience segments like adults ages 21-35 to increase attendance for events like their weekly NightLife program.
3) The Academy's social media efforts were aimed at driving paid attendance and fundraising by connecting with more people and engaging more effectively across platforms like Facebook, their website, and through travel professionals.
The state of social media marketing for tourism boards: Joyce Manalo, Skift
The state of social media marketing for tourism boards: Joyce Manalo, SkiftSoMeT: A New Model for Destination Marketing
Joyce Manalo provided SoMeT delegates an overview of the social media landscape in 2014 that includes user demographic and key platform updates for Facebook, Instagram, Twitter and YouTube in addition to emerging platforms. She compared key benchmarks of tourism boards’ social media marketing efforts against the travel industry sectors and against itself. Joyce highlighted how Tourism Australia, Tourism and Events Queensland, Pure Michigan, Visit California, Visit Los Angeles, and Visit Philly leverage their social media presence to align itself with its tourism strategy and goals. Lastly, she talked about social media marketing trends.
Joyce is a data analyst/reporter at Skift who researches and writes about social media trends, social marketing strategies, and competitive social analyses of travel brands. The two most recently published reports were about social media customer service and Instagram strategies.
Joyce is the product owner of SkiftIQ, a social data insights dashboard that tracks 2,500+ travel brands. This past October, she spearheaded Skift’s first social media awards for travel brands called the Skifties to acknowledge brands for their marketing efforts based on data and editorial context. Since 2007, she has produced and marketed visual and editorial content and developed online audiences. Her background in finance and culture allows her to quantify and qualify creative efforts in branding, messaging, editorial, and curation. She worked with YouTube and Contently and Gogo, to name a few.
Highlights of Joyce's presentations are summarized in our blog: http://www.sometourism.com/state-social-media-marketing-tourism-boards-joyce-manolo-skift-2/
Skift presentation at social media tourism symposium 2014
The document discusses social media trends for tourism boards in 2014. It provides statistics on key platforms like Facebook, Instagram, YouTube and Twitter, noting high numbers of monthly users but that most audiences are outside the US. It then examines how different tourism boards and destinations are using social media, highlighting strategies from California, Los Angeles, Philadelphia, Michigan, Queensland and Australia that focus on user generated content, hashtags, contests and influencers to promote local areas and destinations.
Kinetic Social Ad Age Data Conference 2015
Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
Virtual Marketing Ecosystems - at Great Lakes Institute of Management, Chennai
The document discusses virtual marketing ecosystems and their components. It describes a digital ecosystem as an online environment made up of various online elements like search engines, social media, reviews, etc. A virtual marketing ecosystem refers to processes that link real-world business components to their online counterparts through individual ecosystems like research, social media, search engine optimization, etc. It provides an overview of how to analyze the current situation, set objectives, develop strategies and tactics, and monitor performance of the various elements within a virtual marketing ecosystem.
Project 1 - Social Media Analysis
This document outlines a social media strategy for Swamp Head Brewery in Gainesville, Florida. The objectives are to increase the brewery's local presence and brand recognition through social media and generate interest in on-site events. The strategy involves using visual content and polls on platforms like Facebook, Twitter, and Instagram to engage audiences and drive people to events. Key dates, roles, and a response plan are defined to guide social media activities. Progress will be measured by metrics like follower growth and engagement rates across platforms.
Kinetic Social Ad Age Data Conference
Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
Marketing Lies in a Digital World
- Demographics alone are not enough for effective marketing as many consumers' behaviors do not match typical demographic profiles. Intent and behaviors are better signals to prioritize.
- Not all impressions are equal in programmatic advertising. Brand safety, viewability, site/audience alignment, and proper measurement are important considerations. Premium content on quality sites provides better results.
- International travel continues rising globally and is an important market for DMOs to focus on given rising incomes in countries like China, India, and Mexico that will drive more international visitors. Metrics like room nights and economic impact resonate best with elected officials.
Surveys and data use toolkit ma
This document provides guidance for MOVE Agents on conducting surveys and collecting data for events as part of the NowWeMOVE campaign. It outlines a three-level approach involving National Coordinators, MOVE Agents, and participants. MOVE Agents are instructed to register their events, complete two surveys evaluating their events and participants, and assist participants in completing a survey by making the process quick and easy. Collecting data at all levels through surveys is intended to evaluate events, understand participant profiles, and ensure the overall success of the NowWeMOVE campaign in getting more Europeans active through sport.
Social Media & Tourism
Social Media as a Communication Channel used in Tourism Destination Brand Image Co-Creation
By Eirini Vlassi, Phd Candidate, Department of Business Administration, University of the Aegean
Webinar: Trends in End of Year Fundraising
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
How to use FastDawah Project
This document provides statistics on internet usage around the world as of June 30, 2017. Some key details include:
- Over 3.8 billion people worldwide use the internet, accounting for 51.7% of the global population.
- Asia has the largest number of internet users at nearly 2 billion, followed by Africa, Europe, and Latin America.
- Europe has the highest penetration rate at 80.2%, while Africa has the lowest at 31.2%
- Internet usage has grown most significantly in the Middle East and Africa over the past 17 years.
Social Media in Real Life: How YorkU won gold by bringing social to live events
York University won gold at the CASE awards for its live interactive social media projection project. Find out how they did it, how you can achieve great results with your own live projection, "gotchyas" to know beforehand and more.
Samsung: Reality Non-Traditional Marketing Campaign (Campaign Strategy, Devel...
Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
Is Social Media Prominent In Your Business?
Social media isn't a fad, it's a fundamental shift in the way we communicate.
Are you willing to do what it takes to make social media work for your business?
If social media is not a top priority, your business may not exist in 5 years. Come get your questions answered and find the most beneficial tips and tools to compete in this fast moving digital media.
Jeff DeHaven, Digital Marketing Director of Blue Thumb shares from his 11 years of social media experience.
Looking forward to the event, thanks for giving me the opportunity to talk to your members.
E xtension 2011 fsa cop social media project-05-11
This document summarizes a pilot social media project conducted by the Financial Security for All Community of Practice to promote savings during America Saves Week 2011. The project involved developing the social media capacity of the CoP, implementing a social media outreach campaign using Facebook and Twitter, and evaluating the impact through surveys and analytics. Over 1,000 tweets and thousands of Facebook messages were posted, reaching an estimated 15,000 people. Surveys found the messages were mostly helpful for savings tips, though some saw it as overkill. Metrics showed increased Twitter influence for some collaborators. While conversion to savings actions was low, the project helped build CoP social media skills for future efforts.
Similar to Staying Relevant in Today’s Marketplace - Jessica McClellan (20)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
501 Tech NYC: Crafting a Nonprofit Video Strategy (July 2010)
The state of social media marketing for tourism boards: Joyce Manalo, Skift
The state of social media marketing for tourism boards: Joyce Manalo, Skift
Skift presentation at social media tourism symposium 2014
Skift presentation at social media tourism symposium 2014
Virtual Marketing Ecosystems - at Great Lakes Institute of Management, Chennai
Virtual Marketing Ecosystems - at Great Lakes Institute of Management, Chennai
Social Media in Real Life: How YorkU won gold by bringing social to live events
Social Media in Real Life: How YorkU won gold by bringing social to live events
Samsung: Reality Non-Traditional Marketing Campaign (Campaign Strategy, Devel...
Samsung: Reality Non-Traditional Marketing Campaign (Campaign Strategy, Devel...
E xtension 2011 fsa cop social media project-05-11
E xtension 2011 fsa cop social media project-05-11
More from 2019 Saffire Summit
Module Mania: Nifty New Page Tools and Image Options for Your Saffire Website...
2019 Saffire Summit Presentations: Module Mania: Nifty New Page Tools and Image Options for Your Saffire Website - Phil Thompson
Upselling Your Event: The Art of Increasing Revenue, One Transaction at a Tim...
2019 Saffire Summit Presentations: Upselling Your Event: The Art of Increasing Revenue, One Transaction at a Time - Brandi & Ashley
How Your Individual Character Is the Centerpiece for Success - Jeff Curtis
The document discusses how individual character is key to success. It outlines 5 P's of character - passion, persistence, preparation, patience, and perseverance. These traits are exemplified through Jeff Curtis' journey from playing high school sports to becoming CEO of the Portland Rose Festival. The document encourages developing traits like passion, persistence through preparation and patience, culminating in perseverance to achieve success.
Get hAPPy. – Apps & Tools for a Better You! - Cassie Dispenza
This document provides summaries of various apps and tools for improving life. It is organized into categories including life hacks, food and fitness, sanity savers, Instagram tools, and multimedia apps. Highlights include the Clips app for combining photos and videos, ScreenCast-O-Matic for screen recording, Google Images for finding stock photos, Stories for Business about using Instagram stories effectively, and Alt-Tab for quickly switching windows on a PC.
Energizing Sponsor Ideas: A Fresh Approach to Your Sponsor Program - Rachel T...
2019 Saffire Summit Presentations: Energizing Sponsor Ideas: A Fresh Approach to Your Sponsor Program - Rachel Trice
The Business of Fun - Jeff English
The Kentucky Derby Festival is a non-profit organization that plans over 70 events in Louisville over 2 weeks annually around the Kentucky Derby. It has an annual operating budget of $7 million and economic impact of $128 million. It is staffed by 22 full-time employees and relies on over 4,000 volunteers. The Festival was founded in 1956 and has grown significantly, with attendance now over 1.5 million. A key policy ensures the Festival does not accept sponsors or participants engaged in political or religious issue advertising.
The Good, The Bad & The Ugly: Lessons for Staying Prepared From a Top-10 Fair...
2019 Saffire Summit Presentations:The Good, The Bad & The Ugly: Lessons for Staying Prepared From a Top-10 Fair - Andrea Allgood
More from 2019 Saffire Summit (7)
Module Mania: Nifty New Page Tools and Image Options for Your Saffire Website...
Module Mania: Nifty New Page Tools and Image Options for Your Saffire Website...
Upselling Your Event: The Art of Increasing Revenue, One Transaction at a Tim...
Upselling Your Event: The Art of Increasing Revenue, One Transaction at a Tim...
How Your Individual Character Is the Centerpiece for Success - Jeff Curtis
How Your Individual Character Is the Centerpiece for Success - Jeff Curtis
Get hAPPy. – Apps & Tools for a Better You! - Cassie Dispenza
Get hAPPy. – Apps & Tools for a Better You! - Cassie Dispenza
Energizing Sponsor Ideas: A Fresh Approach to Your Sponsor Program - Rachel T...
Energizing Sponsor Ideas: A Fresh Approach to Your Sponsor Program - Rachel T...
The Good, The Bad & The Ugly: Lessons for Staying Prepared From a Top-10 Fair...
The Good, The Bad & The Ugly: Lessons for Staying Prepared From a Top-10 Fair...
Recently uploaded
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Assessment and Planning in Educational technology.pptx
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Introduction to AI for Nonprofits with Tapp Network
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Recently uploaded (20)
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Assessment and Planning in Educational technology.pptx
Assessment and Planning in Educational technology.pptx
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Staying Relevant in Today’s Marketplace - Jessica McClellan
- 1. Staying Relevant in Today’s Marketplace Jessica McClellan Manager, City of Mesquite Texas Convention & Visitors Bureau
- 2. Good Morning America’s Visit Video https://youtu.be/ijnVUoXfCGg
- 5. How can you show vision and leadership?
- 6. Who cares? We do!
- 7. Do Others Know What You Do?
- 9. How Do You Show ROI?
- 10. Do You Use Stats? • Number of Sessions. Increase web analytics by 5% • Number of Users. Promote tourism/entertainment districts. Increase web analytics by 5%: • Attendance at area event: Increase awareness of Mesquite amongst general public while generating additional MCVB revenue • Pinterest Performance (Pinterest page with State Office of Tourism-TravelTex) • Number of YouTube Viewers / Number of YouTube subscribers • Number of film application form fills • Instagram performance • VNumber of annual Instagram followers • CrowdRiff Views • Visit Widget Users • isit Widget Sessions • Visit Widget Page Views • Visit Widget Downloads • Blog Views • Facebook Engaged Users • Facebook Total Impressions • Facebook likes
- 11. ..Or Stories? • Received a personal thank you card from Emily and her family from Germany following their visit to our Opal Lawrence Historical Park. They learned about it from our new updated page on TripAdvisor. They loved learning about the heirloom quilts as that is their passion and something they pass on from generation to generation in their family. • Stories connect with people • Stories are remembered
- 12. Free Google My Business Listing
- 13. Be Found Where Your Customers Are
- 14. Be Where Your Customers Are
- 15. Keep a Sense of Humor Video https://www.youtube.com/watch?v=Pk7yqlTMvp8