1. 3 Different tools to controlling and
monitoring social media
1} keyhole: keyhole helps you monitor your
twitter and instagram accounts - you can look
at keywords hashtags URLs , and usernames.
You can both see data in real time and
historical information
2) Hootsuite: hootsuite is a very popular,
freemium , social media monitoring softwear
that can track activity across a number of
social networks and platforms .
3) Twitter counter : twitter counter is a tool used
to track your twitter stats . You can track
millions of twitter users and stats .
2. What is social media controlling
and monitoring
An essential part of any social media
strategy is using social media tools to
listen to what people are saying
about your business or brand some
of the most popular social media
listening tools are mentioned are
keyhole, hootsuite, twitter counter.
3. Why is social media monitoring
important?
• Social media monitoring tools can be a key
component of overall social media strategies at
an organization. They can help streamline and
centralize brand mentions and search
parameters. This helps save time on locating
conversations around millions of webpages and
with prioritizing messaging. Social monitoring is
an important part of every brand reputation and
social marketing strategy. It can result in quicker
response times to customers/clients, avoided PR
crises, and recognition of customer advocates.
