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STATUS OF DAIRY INDUSTRY IN
INDIA
Dr. Ulhas Shivaji Gaikwad
Assistant Professor
College of Agriculture, Pune
22-06-2023 Dr Ulhas Gaikwad 1
Introduction
 India is the world’s largest milk producing
country. The milk production of India has
grown from 17 million tonnes in 1951 to 187.7
million tonnes in the year 2018-2019.
22-06-2023 Dr Ulhas Gaikwad 2
Introduction
 Nearly two-thirds of farm
households in India are associated
with livestock production, and 80
per cent of them are small
landholders (< 2ha).
22-06-2023 Dr Ulhas Gaikwad 3
Introduction
 The livestock, specifically dairying
is a supplementary enterprise to
crop farming and is highly
integrated with crop production.
More than 75 per cent of the
farmers keep 2-3 milch animals for
survival of their livelihoods.
22-06-2023 Dr Ulhas Gaikwad 4
Introduction
 The structure of milk production
is largely based on low input and
low-to-moderate output which fits
into the Indian situation. The
farmers’ perception about input
use and its outcome is usually
traditional.
22-06-2023 Dr Ulhas Gaikwad 5
Introduction
 Certain regions of the country of
rural population, have taken up
dairying progressively as a means
of full employment.
22-06-2023 Dr Ulhas Gaikwad 6
• World milk production during 2018-19 was 843.75 million tonnes
• India ranks first in total milk production in world followed by the
USA, China, Pakistan and Brazil since 1998.
• The milk production of India is 187.7 million tonns (2018-2019).
• India accounting for more than 22.0 per cent of the world and 57
per cent of Asia’s total milk production
• The milk production in India differs region wise. Over 80 % of the
national milk production comes from nine states namely, UP,
PB,RJ, MH, MP, GJ, BH, AP & HR.
Milk production
22-06-2023 Dr Ulhas Gaikwad 7
22-06-2023 Dr Ulhas Gaikwad 8
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
826.75
176.27
97.76
44.29 34.87 33.74
0
100
200
300
400
500
600
700
800
900
1
Milk Production Across Countries 2017-18
World India USA Pakistan China Brazil
22-06-2023 Dr Ulhas Gaikwad 9
22-06-2023 Dr Ulhas Gaikwad 10
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
137.7 146.3 155.5 165.4 176.3
307
322
337
355
375
0
50
100
150
200
250
300
350
400
2013-14 2014-15 2015-16 2016-17 2017-18
Milk production and per capita availability of milk in India
Production (Million Tonnes) Per Capita Availibilty (gms/day)
22-06-2023 Dr Ulhas Gaikwad 11
22-06-2023 Dr Ulhas Gaikwad 12
176347
29052 22427 14713 13569 11855 11102
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
State-wise estimates of Milk Production ('000 tonnes)
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
22-06-2023 Dr Ulhas Gaikwad 13
Cattle
Adult
Female
Cattle
Buffalo
Adult
Female
Buffalo
Total
Bovines
Total
Livestock
1951 155.3 54.4 43.4 21 198.7 292.9
2007 199.1 73 105.3 54.5 304.4 529.7
2012 190.9 76.7 108.7 56.6 299.6 512.1
0
100
200
300
400
500
600
LIVESTOCK POPULATION IN INDIA BY SPECIES (MILLION NUMBERS)
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
22-06-2023 Dr Ulhas Gaikwad 14
7.5 7.6
16.4
13
9.2
-4.1
3.2
-9.1
-3.8 -3.3
-15
-10
-5
0
5
10
15
20
Cattle BUFFALOES Sheep GoatS Total Livestock
Change in Livestock Population by Species during 2007 to 2012
(%)
2003-07 2007-12
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
22-06-2023 Dr Ulhas Gaikwad 15
27.4
32.9
16.4
12.9
8.1
2.2
31.94
47.1
11.2
6.2
2.9
0.5
0 5 10 15 20 25 30 35 40 45 50
Landless (Lessthan or equal to 0.002 ha)
Marginal (0.002 - 1 ha)
Small (1.01 to 2 ha)
Semi-medium (2.01 to 4 ha)
Medium (4.01 to 10 ha)
Large (> 10 ha)
Percentage distribution of household operational holdings
2002-03 (59th Round) 1971-72 (26th Round)
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
22-06-2023 Dr Ulhas Gaikwad 16
18.2 18.6 18.2 17.7 17.9
4 4.1 4.4 4.6 4.6
0
2
4
6
8
10
12
14
16
18
20
2012-13 2013-14 2014-15 2015-16 2016-17
Share of Agriculture & Livestock Sector in GDP
% Agri. & allied Sector % Livestock sector
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
22-06-2023 Dr Ulhas Gaikwad 17
73070
12659
7437 7026 6672 4386 4231 3986 3937 3857 2690 2306
0
10000
20000
30000
40000
50000
60000
70000
80000
State-wise Artificial Inseminations* Performed ('000 Nos.)
* AI done by only Govt agencies
Source:
Basic
Animal
Husbandry
Statistics,
DAHD&F,
GoI
22-06-2023 Dr Ulhas Gaikwad 18
Milk productivity
• Productivity of wet (lactating) animals in our country is
very low
• Indigenous cow breed yields : 3.41 L milk/ day.
• Crossbred cow yields : 7.33 L milk/ day.
• Indigenous Buffalo breed yields : 5.76 L milk/ day.
22-06-2023 Dr Ulhas Gaikwad 19
Milk productivity
• Average Milk productivity of animals in various states of
India.
• Punjab and Kerala : 9.5 L /animal /day.
• Haryana : 6.1 L/animal /day.
• Maharashtra : 2.2 L/ animal /day.
• National : 3.6 L/ animal/day.
22-06-2023 Dr Ulhas Gaikwad 20
Milk productivity
• Milk productivity of cattle in developed countries.
1. USA : 9650 kg/year.
2. Canada : 8600 kg/year
3. Sweden : 8100 kg/year
4. Finland : 8000 kg/year
5. Netherland : 7600 kg/year
22-06-2023 Dr Ulhas Gaikwad 21
Liquid Milk consumption pattern:
 World average: 229 g/day and per capita availability of milk in
India is 355 g /day (2016-2017) as against ICMR
recommendation 280 gm/ day
 The per capita milk consumption in the north regions is higher
followed by in west, south and east region of country.
 The per capita milk consumption in USA: 748 gm/ day.
 India ranks 73rd position in the world regarding the per capita
availability of milk.
22-06-2023 Dr Ulhas Gaikwad 22
Milk and milk product utilization pattern
Liquid Milk 46 %
Ghee /Butter 33 %
Curd/ Dahi (Shrikhand, Lassietc) 7 %
Khoa (Pedha, Burfi, Gulabjamun) 7 %
Chhana/ Paneer (Rasogolla) 3 %
Western Product (Powder, Cheese etc) 4 %
• Cheese production is growing at 15% per annum
• Ice-cream production is growing at 15 % per annum
22-06-2023 Dr Ulhas Gaikwad 23
Milk Handling or User Pattern
 Household Sector (45%): Used milk for drinking, for conversion into
milk products such as curd, ghee, makhan/butter
 Non-organized Sector (37%): Meeting the urban demand for liquid
milk, production of mithais (sweets) and other traditional products
 Organized Sector (18%): Processing of milk into pasteurized liquid
milk and manufacture of Indigenous and Western milk products
 The first two user segments account for 80 to 82 per cent of milk
consumed in India.
22-06-2023 Dr Ulhas Gaikwad 24
Milk Marketing Scenario (Market share)
 Unorganised : 60-64 %
 Organised: Co-operatives : 27-30 %
 Private : 9-10 %
 Maharashtra
 Co-ops : 35 %
 Pvt. (organised) : 18 %
 Loose : 47 %
22-06-2023 Dr Ulhas Gaikwad 25
Milk Processing Facility in India
 In spite of being the world’s largest milk producer, only 12
to 15 % of the milk is delivered to the dairies for
processing as against the world average of 70 %
 Current processing capacity more than is 100 Million
lit/day
 Capacity Utilization - 65-68 %
22-06-2023 Dr Ulhas Gaikwad 26
Milk Processing Facility in India
 In spite of being the world’s largest milk producer, only 12
to 15 % of the milk is delivered to the dairies for
processing as against the world average of 70 %
 Current processing capacity more than is 100 Million
lit/day
 Capacity Utilization - 65-68 %
22-06-2023 Dr Ulhas Gaikwad 27
Dairy Co-operatives in milk industry
 Primary Village Societies (1.22 lakhs number) eg. Ambewadi
village co-operative society.
 District/Tehsil Processing Unions (198 number) e.g. Kolhapur
Zilla co-operative milk union (Gokul), Jalgaon Zilla co operative
milk union (Vikas).
 State Milk Federations (23 snumber) eg. Maharashtra
cooperative milk marketing federation (CMMF)-(Mahanand).
Karnataka CMMF- (Nandini), Andhra Pradesh CMMF (Vijaya),
22-06-2023 Dr Ulhas Gaikwad 28
Share in Indian economy and growth rate
• Share of agriculture in GDP : 16-17%
• Share of livestock sector in Agril. GDP : 27%
• Share of livestock sector in GDP : 5 %
• Share of milk industry in livestock sector in GDP : 70%
• Growth rate of Indian economy : 6 %
• Growth rate of Indian agriculture : 2%
22-06-2023 Dr Ulhas Gaikwad 29
Share in Indian economy and growth rate
• Growth rate of milk production in India is 6.28% during
the year 2016.
• Growth rate of crossbreed cow milk production is 7 %,
buffalo 4 % and indigenous cow 1.8 %.
22-06-2023 Dr Ulhas Gaikwad 30
Dairy market
 India exhibits an age old tradition of drinking milk. 89% of
households in India consume loose milk whereas only 9%
households use packaged milk.
 The acceptance of packaged milk is high in Maharashtra,
Kerala, West Bengal, Gujarat and Karnataka. ’
 It is always profitable to market the liquid milk in place of
convert in to milk products.
22-06-2023 Dr Ulhas Gaikwad 31
Import and Export of Dairy Products
 Country’s export started initially with a meager amount in
Nineties. India exports of dairy products was 39,397.62 MT to
the world for the worth of Rs. 910.44 crores during; the year
2016¬2017.
 At present India exports: Milk powder, Butter, Butter oil,
Cheese.
 We also export traditional dairy products like shrikhand,
gulabjamun, rasogolla, etc.
22-06-2023 Dr Ulhas Gaikwad 32
Import and Export of Dairy Products
 We import skim milk powder, butter oil.
 Share in world trade market of dairy is only 0.6 %
 Major importers of India’s milk and milk products arc
Bangladesh, China, Singapore, Thailand, Malaysia,
Philippines, Butan, Nepa , Japan, UAE, Oman and other Gulf
countries
22-06-2023 Dr Ulhas Gaikwad 33
Employment Generation
 India faces the challenges of providing 200 million new
employment opportunities over the next two decades.
Undoubtedly, the dairy industry today offers the great
potential for job creation. Some facts in these respects are:
 Nearly 5,65,000 employment is created in about 1.13 lakh
villages
22-06-2023 Dr Ulhas Gaikwad 34
Employment Generation
 Estimated employment in animal husbandry sector is 11.44
million in principal status and 11.01 million in subsidiary
status
 Self-employment to rural people, especially to the landless
and widows
 Dairy farming provides regular and remunerative payment
22-06-2023 Dr Ulhas Gaikwad 35
Challenges ahead of dairy industry
 Lack of proper packaging and labeling system of milk and
milk products.
 Market Intelligence to understand the mind set of
entrepreneurs.
 Distribution network is not organised.
22-06-2023 Dr Ulhas Gaikwad 36
Challenges ahead of dairy industry
 Consumer perception/Brand Building is also a major
challenge.
 Cold chain (transportation) and storage facilities is not
effectively in operation.
 Inadequacy of quality raw material for large scale
production
22-06-2023 Dr Ulhas Gaikwad 37
Way forward of dairy industry
 New products should be develop in response to consumer
preference.
 Need to improve shelf life and packaging of product.
 Consolidation of distribution and retail net work.
 Establishment of high tech cold chain parlors.
 Establishment of mechanized vending machines for milk
derivatives at strategic points.
22-06-2023 Dr Ulhas Gaikwad 38
Market for Indigenous products
 Projected domestic demand for major traditional products:
250,000 tonnes.
 Some 25 million Indians living abroad are in upper income
group.
 In North America alone, this market is estimated at US
$500 million.
22-06-2023 Dr Ulhas Gaikwad 39
Market for Indigenous products
 A large variety of Indian Dairy Products are sold in the
super markets in North America, UK and South Africa
produced by small scale entrepreneurs.
 A Canadian firm, IDP Foods, Inc. is the largest producer of
Indian Dairy Products.
 Australians are also looking into the prospects of making
them
22-06-2023 Dr Ulhas Gaikwad 40
New dairy products in market
 Probiotic Ice cream (Amul),
 Set curd,
 Good and long life UHT milk,
 Mastidahi,
 Flavoured Milk (Amul cool)
 Chhas
 shrikhand (pasteurized),
 low lactose milk,
 Drinking yoghurt,
 Ready to reconstitute
basundi, kheer, rasmali,
payyasam etc.
22-06-2023 Dr Ulhas Gaikwad 41
Leading Institutes related to dairy education
and industry
 National Dairy Research Institute, Karnal, Sub centre at
Banglore and Kalayani (WB)
 National Dairy Development Board, Anand
 National Cooperative Dairy Federation of India, Anand
 SMC College of Dairy Science, Anand
 Central Food Technological and Research Institute, Mysore,
 Indian Dairy Diploma at Mumbai and Allahabad
22-06-2023 Dr Ulhas Gaikwad 42
Leading Dairy plant and brands in country
 The co-operative sector over the years has created many
successful brands
 Gujarat Co-operative Milk Marketing Federation (GCMMF)
 Anand Milk union limited (AMUL) is the brand name of GCMMF
 Mahanand, Gokul, Warana etc., in Maharashtra,
 J K Dairy, Heritage Foods, Amrut Industries, Nestle Food
products, Shyadri agro products Ltd. (Dynamics) Baramati (MS),
Haldiram and KC Das
22-06-2023 Dr Ulhas Gaikwad 43
22-06-2023 Dr Ulhas Gaikwad 44
22-06-2023 Dr Ulhas Gaikwad 45
22-06-2023 Dr Ulhas Gaikwad 46
22-06-2023 Dr Ulhas Gaikwad 47
22-06-2023 Dr Ulhas Gaikwad 48
22-06-2023 Dr Ulhas Gaikwad 49
22-06-2023 Dr Ulhas Gaikwad 50
22-06-2023 Dr Ulhas Gaikwad 51
22-06-2023 Dr Ulhas Gaikwad 52
22-06-2023 Dr Ulhas Gaikwad 53
Thank you
22-06-2023 Dr Ulhas Gaikwad 54

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StatusofdairyindustryInIndia_English.pptx

  • 1. STATUS OF DAIRY INDUSTRY IN INDIA Dr. Ulhas Shivaji Gaikwad Assistant Professor College of Agriculture, Pune 22-06-2023 Dr Ulhas Gaikwad 1
  • 2. Introduction  India is the world’s largest milk producing country. The milk production of India has grown from 17 million tonnes in 1951 to 187.7 million tonnes in the year 2018-2019. 22-06-2023 Dr Ulhas Gaikwad 2
  • 3. Introduction  Nearly two-thirds of farm households in India are associated with livestock production, and 80 per cent of them are small landholders (< 2ha). 22-06-2023 Dr Ulhas Gaikwad 3
  • 4. Introduction  The livestock, specifically dairying is a supplementary enterprise to crop farming and is highly integrated with crop production. More than 75 per cent of the farmers keep 2-3 milch animals for survival of their livelihoods. 22-06-2023 Dr Ulhas Gaikwad 4
  • 5. Introduction  The structure of milk production is largely based on low input and low-to-moderate output which fits into the Indian situation. The farmers’ perception about input use and its outcome is usually traditional. 22-06-2023 Dr Ulhas Gaikwad 5
  • 6. Introduction  Certain regions of the country of rural population, have taken up dairying progressively as a means of full employment. 22-06-2023 Dr Ulhas Gaikwad 6
  • 7. • World milk production during 2018-19 was 843.75 million tonnes • India ranks first in total milk production in world followed by the USA, China, Pakistan and Brazil since 1998. • The milk production of India is 187.7 million tonns (2018-2019). • India accounting for more than 22.0 per cent of the world and 57 per cent of Asia’s total milk production • The milk production in India differs region wise. Over 80 % of the national milk production comes from nine states namely, UP, PB,RJ, MH, MP, GJ, BH, AP & HR. Milk production 22-06-2023 Dr Ulhas Gaikwad 7
  • 9. Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 826.75 176.27 97.76 44.29 34.87 33.74 0 100 200 300 400 500 600 700 800 900 1 Milk Production Across Countries 2017-18 World India USA Pakistan China Brazil 22-06-2023 Dr Ulhas Gaikwad 9
  • 10. 22-06-2023 Dr Ulhas Gaikwad 10
  • 11. Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 137.7 146.3 155.5 165.4 176.3 307 322 337 355 375 0 50 100 150 200 250 300 350 400 2013-14 2014-15 2015-16 2016-17 2017-18 Milk production and per capita availability of milk in India Production (Million Tonnes) Per Capita Availibilty (gms/day) 22-06-2023 Dr Ulhas Gaikwad 11
  • 12. 22-06-2023 Dr Ulhas Gaikwad 12
  • 13. 176347 29052 22427 14713 13569 11855 11102 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 State-wise estimates of Milk Production ('000 tonnes) Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 22-06-2023 Dr Ulhas Gaikwad 13
  • 14. Cattle Adult Female Cattle Buffalo Adult Female Buffalo Total Bovines Total Livestock 1951 155.3 54.4 43.4 21 198.7 292.9 2007 199.1 73 105.3 54.5 304.4 529.7 2012 190.9 76.7 108.7 56.6 299.6 512.1 0 100 200 300 400 500 600 LIVESTOCK POPULATION IN INDIA BY SPECIES (MILLION NUMBERS) Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 22-06-2023 Dr Ulhas Gaikwad 14
  • 15. 7.5 7.6 16.4 13 9.2 -4.1 3.2 -9.1 -3.8 -3.3 -15 -10 -5 0 5 10 15 20 Cattle BUFFALOES Sheep GoatS Total Livestock Change in Livestock Population by Species during 2007 to 2012 (%) 2003-07 2007-12 Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 22-06-2023 Dr Ulhas Gaikwad 15
  • 16. 27.4 32.9 16.4 12.9 8.1 2.2 31.94 47.1 11.2 6.2 2.9 0.5 0 5 10 15 20 25 30 35 40 45 50 Landless (Lessthan or equal to 0.002 ha) Marginal (0.002 - 1 ha) Small (1.01 to 2 ha) Semi-medium (2.01 to 4 ha) Medium (4.01 to 10 ha) Large (> 10 ha) Percentage distribution of household operational holdings 2002-03 (59th Round) 1971-72 (26th Round) Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 22-06-2023 Dr Ulhas Gaikwad 16
  • 17. 18.2 18.6 18.2 17.7 17.9 4 4.1 4.4 4.6 4.6 0 2 4 6 8 10 12 14 16 18 20 2012-13 2013-14 2014-15 2015-16 2016-17 Share of Agriculture & Livestock Sector in GDP % Agri. & allied Sector % Livestock sector Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 22-06-2023 Dr Ulhas Gaikwad 17
  • 18. 73070 12659 7437 7026 6672 4386 4231 3986 3937 3857 2690 2306 0 10000 20000 30000 40000 50000 60000 70000 80000 State-wise Artificial Inseminations* Performed ('000 Nos.) * AI done by only Govt agencies Source: Basic Animal Husbandry Statistics, DAHD&F, GoI 22-06-2023 Dr Ulhas Gaikwad 18
  • 19. Milk productivity • Productivity of wet (lactating) animals in our country is very low • Indigenous cow breed yields : 3.41 L milk/ day. • Crossbred cow yields : 7.33 L milk/ day. • Indigenous Buffalo breed yields : 5.76 L milk/ day. 22-06-2023 Dr Ulhas Gaikwad 19
  • 20. Milk productivity • Average Milk productivity of animals in various states of India. • Punjab and Kerala : 9.5 L /animal /day. • Haryana : 6.1 L/animal /day. • Maharashtra : 2.2 L/ animal /day. • National : 3.6 L/ animal/day. 22-06-2023 Dr Ulhas Gaikwad 20
  • 21. Milk productivity • Milk productivity of cattle in developed countries. 1. USA : 9650 kg/year. 2. Canada : 8600 kg/year 3. Sweden : 8100 kg/year 4. Finland : 8000 kg/year 5. Netherland : 7600 kg/year 22-06-2023 Dr Ulhas Gaikwad 21
  • 22. Liquid Milk consumption pattern:  World average: 229 g/day and per capita availability of milk in India is 355 g /day (2016-2017) as against ICMR recommendation 280 gm/ day  The per capita milk consumption in the north regions is higher followed by in west, south and east region of country.  The per capita milk consumption in USA: 748 gm/ day.  India ranks 73rd position in the world regarding the per capita availability of milk. 22-06-2023 Dr Ulhas Gaikwad 22
  • 23. Milk and milk product utilization pattern Liquid Milk 46 % Ghee /Butter 33 % Curd/ Dahi (Shrikhand, Lassietc) 7 % Khoa (Pedha, Burfi, Gulabjamun) 7 % Chhana/ Paneer (Rasogolla) 3 % Western Product (Powder, Cheese etc) 4 % • Cheese production is growing at 15% per annum • Ice-cream production is growing at 15 % per annum 22-06-2023 Dr Ulhas Gaikwad 23
  • 24. Milk Handling or User Pattern  Household Sector (45%): Used milk for drinking, for conversion into milk products such as curd, ghee, makhan/butter  Non-organized Sector (37%): Meeting the urban demand for liquid milk, production of mithais (sweets) and other traditional products  Organized Sector (18%): Processing of milk into pasteurized liquid milk and manufacture of Indigenous and Western milk products  The first two user segments account for 80 to 82 per cent of milk consumed in India. 22-06-2023 Dr Ulhas Gaikwad 24
  • 25. Milk Marketing Scenario (Market share)  Unorganised : 60-64 %  Organised: Co-operatives : 27-30 %  Private : 9-10 %  Maharashtra  Co-ops : 35 %  Pvt. (organised) : 18 %  Loose : 47 % 22-06-2023 Dr Ulhas Gaikwad 25
  • 26. Milk Processing Facility in India  In spite of being the world’s largest milk producer, only 12 to 15 % of the milk is delivered to the dairies for processing as against the world average of 70 %  Current processing capacity more than is 100 Million lit/day  Capacity Utilization - 65-68 % 22-06-2023 Dr Ulhas Gaikwad 26
  • 27. Milk Processing Facility in India  In spite of being the world’s largest milk producer, only 12 to 15 % of the milk is delivered to the dairies for processing as against the world average of 70 %  Current processing capacity more than is 100 Million lit/day  Capacity Utilization - 65-68 % 22-06-2023 Dr Ulhas Gaikwad 27
  • 28. Dairy Co-operatives in milk industry  Primary Village Societies (1.22 lakhs number) eg. Ambewadi village co-operative society.  District/Tehsil Processing Unions (198 number) e.g. Kolhapur Zilla co-operative milk union (Gokul), Jalgaon Zilla co operative milk union (Vikas).  State Milk Federations (23 snumber) eg. Maharashtra cooperative milk marketing federation (CMMF)-(Mahanand). Karnataka CMMF- (Nandini), Andhra Pradesh CMMF (Vijaya), 22-06-2023 Dr Ulhas Gaikwad 28
  • 29. Share in Indian economy and growth rate • Share of agriculture in GDP : 16-17% • Share of livestock sector in Agril. GDP : 27% • Share of livestock sector in GDP : 5 % • Share of milk industry in livestock sector in GDP : 70% • Growth rate of Indian economy : 6 % • Growth rate of Indian agriculture : 2% 22-06-2023 Dr Ulhas Gaikwad 29
  • 30. Share in Indian economy and growth rate • Growth rate of milk production in India is 6.28% during the year 2016. • Growth rate of crossbreed cow milk production is 7 %, buffalo 4 % and indigenous cow 1.8 %. 22-06-2023 Dr Ulhas Gaikwad 30
  • 31. Dairy market  India exhibits an age old tradition of drinking milk. 89% of households in India consume loose milk whereas only 9% households use packaged milk.  The acceptance of packaged milk is high in Maharashtra, Kerala, West Bengal, Gujarat and Karnataka. ’  It is always profitable to market the liquid milk in place of convert in to milk products. 22-06-2023 Dr Ulhas Gaikwad 31
  • 32. Import and Export of Dairy Products  Country’s export started initially with a meager amount in Nineties. India exports of dairy products was 39,397.62 MT to the world for the worth of Rs. 910.44 crores during; the year 2016¬2017.  At present India exports: Milk powder, Butter, Butter oil, Cheese.  We also export traditional dairy products like shrikhand, gulabjamun, rasogolla, etc. 22-06-2023 Dr Ulhas Gaikwad 32
  • 33. Import and Export of Dairy Products  We import skim milk powder, butter oil.  Share in world trade market of dairy is only 0.6 %  Major importers of India’s milk and milk products arc Bangladesh, China, Singapore, Thailand, Malaysia, Philippines, Butan, Nepa , Japan, UAE, Oman and other Gulf countries 22-06-2023 Dr Ulhas Gaikwad 33
  • 34. Employment Generation  India faces the challenges of providing 200 million new employment opportunities over the next two decades. Undoubtedly, the dairy industry today offers the great potential for job creation. Some facts in these respects are:  Nearly 5,65,000 employment is created in about 1.13 lakh villages 22-06-2023 Dr Ulhas Gaikwad 34
  • 35. Employment Generation  Estimated employment in animal husbandry sector is 11.44 million in principal status and 11.01 million in subsidiary status  Self-employment to rural people, especially to the landless and widows  Dairy farming provides regular and remunerative payment 22-06-2023 Dr Ulhas Gaikwad 35
  • 36. Challenges ahead of dairy industry  Lack of proper packaging and labeling system of milk and milk products.  Market Intelligence to understand the mind set of entrepreneurs.  Distribution network is not organised. 22-06-2023 Dr Ulhas Gaikwad 36
  • 37. Challenges ahead of dairy industry  Consumer perception/Brand Building is also a major challenge.  Cold chain (transportation) and storage facilities is not effectively in operation.  Inadequacy of quality raw material for large scale production 22-06-2023 Dr Ulhas Gaikwad 37
  • 38. Way forward of dairy industry  New products should be develop in response to consumer preference.  Need to improve shelf life and packaging of product.  Consolidation of distribution and retail net work.  Establishment of high tech cold chain parlors.  Establishment of mechanized vending machines for milk derivatives at strategic points. 22-06-2023 Dr Ulhas Gaikwad 38
  • 39. Market for Indigenous products  Projected domestic demand for major traditional products: 250,000 tonnes.  Some 25 million Indians living abroad are in upper income group.  In North America alone, this market is estimated at US $500 million. 22-06-2023 Dr Ulhas Gaikwad 39
  • 40. Market for Indigenous products  A large variety of Indian Dairy Products are sold in the super markets in North America, UK and South Africa produced by small scale entrepreneurs.  A Canadian firm, IDP Foods, Inc. is the largest producer of Indian Dairy Products.  Australians are also looking into the prospects of making them 22-06-2023 Dr Ulhas Gaikwad 40
  • 41. New dairy products in market  Probiotic Ice cream (Amul),  Set curd,  Good and long life UHT milk,  Mastidahi,  Flavoured Milk (Amul cool)  Chhas  shrikhand (pasteurized),  low lactose milk,  Drinking yoghurt,  Ready to reconstitute basundi, kheer, rasmali, payyasam etc. 22-06-2023 Dr Ulhas Gaikwad 41
  • 42. Leading Institutes related to dairy education and industry  National Dairy Research Institute, Karnal, Sub centre at Banglore and Kalayani (WB)  National Dairy Development Board, Anand  National Cooperative Dairy Federation of India, Anand  SMC College of Dairy Science, Anand  Central Food Technological and Research Institute, Mysore,  Indian Dairy Diploma at Mumbai and Allahabad 22-06-2023 Dr Ulhas Gaikwad 42
  • 43. Leading Dairy plant and brands in country  The co-operative sector over the years has created many successful brands  Gujarat Co-operative Milk Marketing Federation (GCMMF)  Anand Milk union limited (AMUL) is the brand name of GCMMF  Mahanand, Gokul, Warana etc., in Maharashtra,  J K Dairy, Heritage Foods, Amrut Industries, Nestle Food products, Shyadri agro products Ltd. (Dynamics) Baramati (MS), Haldiram and KC Das 22-06-2023 Dr Ulhas Gaikwad 43
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  • 54. Thank you 22-06-2023 Dr Ulhas Gaikwad 54