Medical Tourism in Ukraine, 2013

1. MEDICAL TOURISM
IN
UKRAINE
2013

2. Ukraine
The biggest country in a East Europe
Area
160,000 +
603.700 Sq.m.
Cancer patients
per year
1 Hour = 20
new cases
of the disease
Population
45,559,058 people

3. Kazakhstan
Kazakhstan is the largest country after Russia
Area
50,000 + Cancer
patients
per year
1 Month = 20
new cases
of the disease
2.724.902
Sq.m.
Population
17,010,600 people

4. Ukraine
Statistics by Region
Kiev
Lviv
Kharkiv
Dnepropetrovsk
Zaporozhye
Donetsk
Odessa
Simferopol

5. TOP-5 direction
• Oncology
• Neurosurgery
• Cardio surgery
• Orthopedic
• Plastic surgery, Stomatology, Esthetic
surgery, Check up, Ophthalmology

6. Types and medical tourism
destinations in Ukraine
 Domestic
 Incoming
 Outgoing
 Medicinal
 Wellness
 Diagnostic
 Combined (rest + treatment)

7. Domestic Tourism
1 526 625
+7%
per year
1 455 316
1 350 774
1 426 753
2007
2010
1 012 261
2000
2004
2012

8. Incoming Medical Tourism
Geography: Peripherals - center
For example:
surgical treatment of
vascular disease& heart
"Kyiv City Heart Center“
Cancer treatment of
closed-cycle "LISSOD")
KIEV

9. Incoming Tourism
24 197 245
+2%
per year
13 422 320
2000
15 487 571
2004
17 334 653
16 867 164
2007
2010
2012

10. Incoming Medical tourism
• Stem cell treatment
• Reproductive
technology
• Stomatology
• Plastic surgery
• Rehabilitation
• CyberKnife

11. Domestic & Incoming
HEALTH Tourism
Resorts (Sanatoriums) of
different regions of Ukraine
have natural conditions
&infrastructure for health
programs
58+
resorts
400+
sanatoriums
600000+
tourists/year

12. Outgoing Tourism
22 051 460
23 122 157
21 203 327
+4%
15 629 213
6 430 940
2000
2004
2007
2010
2012

13. Structure of Outgoing stream
According to Forbes
2012

14. Structure of Outgoing Medical tourism
According to Forbes
2012

15. Structure of Outgoing Medical tourism
Germany
One of the most popular
destinations.
Specialty: oncology, cardiology and cardiac
surgery,
pediatrics,
elective
surgery,
diagnostics,
hematology,
neurosurgery,
traumatology and orthopedics, childbirth,
gynecology, urology, rehabilitation, neurology,
check-up

16. Structure of Outgoing Medical tourism
Israel
Costs for services more affordable
than in Germany, and the level of the
same medicine.
Specialty: oncology, pediatrics, hematology,
diagnostics, labor, dermatology, cardiology and
cardiovascular surgery, orthopedics and
traumatology, gynecology, urology, neurology,
check-up

17. Structure of Outgoing Medical tourism
Hungary
Best direction for rehabilitation
Specialty: rehabilitation, treatment of
gynecological, dermatological, pulmonary
problems of the musculoskeletal system.

18. Structure of Outgoing Medical tourism
USA
Leading medicine.
The highest standards. The cost of
health care is one of the highest in
the world.
Specialty: All areas of medicine.
There are difficulty in receive Visa
and organization trip.

19. Structure of Outgoing Medical tourism
Thailand
One of the cheapest cost of medical
services the Asian direction. Pioneer
of medical tourism.
Specialty: all areas of medicine,
elective surgery, including changing
sexual gender of the person, checkup

20. Structure of Outgoing Medical tourism
Turkey
One of the most perspective
directions.
Prices are significantly lower than the
European. International high
standards of treatment.
Specialty: Oncology, Cyberknife
treatment, neurosurgery,
traumatology and orthopedics,
transplantation, spa treatment.
! Convenient geographical location and absence
visa barrier with Ukraine

21. Structure of Outgoing Medical tourism
Malaysia
Perspective direction LUX
segment. One of the best
countries in terms of medicine as
a Global scale.
Specialty: Diagnosis, treatment of
oncological diseases,
neurosurgery, cardiology.
+ visa-free country – long flight
According to Forbes 2012

22. Structure of Outgoing Medical tourism
South Korea
Perspective direction.
Specialty: Cancer treatment,
neurosurgery, oriental medicine,
plastic surgery, minimally invasive
surgery, check-up.

23. Pluses
development of medical tourism
in Ukraine
Support from the European
International investments
Strategic location
Adaptation of the international community

24. Minuses
development of medical tourism
in Ukraine
High competition
Significant investments
Economic and political instability
Corruption and bureaucracy
Shortage of qualified personnel

25. You know
Adult human body
by 80% of water
This is very similar to the
Business model in medical
tourism market in Ukraine

26. 20% - smart patients
80%
floating patients

27. Keywords which uses future patient
Floating patient
Smart patient
blood cancer
29 242
blood tests for cancer
2 704
cancer treatment
161 457
brain-cancer
31 212
cyber-knife
9 853
liver cancer
27 696
cardiac surgery
22 209
shunting of vessels
3 053
*wordstat yandex,month

28. How to behaves patient
in the Internet space
?

29. WHAT is really IMPORTANT?
The specific
disease
diagnosis
Clinic
Doctor
СV
Real feedback-reviews

30. Floating patients : +45 years
Concrete
problem,
Diagnosis
DOCTOR
(the country of
residence)
PATIENT
Facilitators, insurance companies
Foreign
Doctor
Foreign clinic

31. «SMART» patients : 20-40 years
Concrete
problem,
Diagnosis
DOCTOR
(the country
of residence)
PATIENT
Online resources, platforms, reviews ...
Collects information, compares, orders council
Facilitators
Foreign
Doctor
Foreign clinic

32. Where there are patients?
Alcoves, segments

33. Language
(native Russian Ukrainian
(Including online)
The ability of content to
Answer the question
of the Patient
Speed of processing
with Contact
(Fishing When there is Problem)
break
down the
barriers

34. Dawn of visualization:

35. Complex
BUT an individual approach
Classic + visual content
Social WEB-TV mini projects
Internet advertising (technically correct)
Print, Digital
Medical conferences for doctors and other professional events
Representation, Virtual Office
The agent network

36. MEDWIO uses all promotional
tools
Thinks like your customer