Health Tourism<br />“Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveler’s physical well being through a regimen of physical exercise ,therapy, dietary control, and medical services relevant to health maintenance.” <br /> -- UNWTO<br />
Inadequate Recuperation facilities in home country<br />Personalized Care<br />Experience or Expertise<br />Provides a good mix of allopathic and <br /> alternative systems of medicine<br />Insurance Coverage<br />Price Advantage<br />The Need <br />
GDP<br />Lets improve India<br />Prepare to Compete<br />Earn word of Mouth<br />Job Opportunities<br /> Tourism Sector<br />The Importance<br />
Look at all aspects of healthcare<br />Spas<br />Wellness<br />Treatment<br />Retirement<br />Rehabilitation<br />
Health Wonders of Kerala<br />Kerala Tourism Board<br />Forum of 8 Health Institutions<br />Climate- The Gift of Nature<br />Medical Tourism Cost at Kochi 30 to 50 % of that in Thailand .If Integrated treatment Approach is adopted the cost will be 10 to 20 % of Cost. <br />NABH<br />
Worlds no.1 Medical Tourism Hospital, BUMRUNGRAD International Hospital ,Thailand<br /> tried to takeover <br />Lakeshore Hospital ,Kochi<br />showing the Importance of Kochi in World Medical <br />Tourism .<br />Chennai based Apollo Hospitals Restricted itself to a Marketing tie-up with Tamil Nadu Development Corporation(Use coupons)<br />
No sketchy Information</li></li></ul><li>Infrastructural Mess<br /> We care attitude<br /> Value based Pricing not Volume Based<br />Sell destinations for what they can do to improve health and wellbeing<br />Offer full range of products and services<br />
Marketing Myths & Failure<br /><ul><li>Create a pretty glossy brochure of your hospital and Most Hospitals fail when it comes to marketing to foreign patients.
Can’t just open your door and think foreign patients will come.
Can’t just build a website and think patients will come.
Can’t just partner with one company in foreign country and think the patients will start to come.
Can’t just attend one conference and think people will come.
Can’t think people will come, Must MARKET!!!!</li></li></ul><li>Summary<br />Health Tourism.<br />Need for Health tourism.<br />Importance for us.<br />The wonders of Kerela.<br />Using our Potential.<br />Marketing Myths and Failures.<br /> Thank you<br />