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Breaking it Down Understanding the Russian Patient | Medical Tourism Webinar

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The Russian speaking market generates a tremendous opportunity for healthcare and travel providers all over the world representing not only those patients traveling from Russian speaking countries, but the large Russian diaspora found worldwide. Understanding the needs of these prospective health and wellness seekers and the cultural and linguistic competency necessary to ensure a good experience is essential to the development of one of the most competitive markets in the world.

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Breaking it Down Understanding the Russian Patient | Medical Tourism Webinar

  1. 1. Breaking it Down: Understanding Medical Care for Russian Speaking Patients Dr. Paata Ratiani Medical Tourism Expert For Russian Speaking Market Webcast on Medical Tourism in Russian Speaking Market 30th July 2013
  2. 2. Russian Speaking Medical Tourism Market/ Patients - prehistory • Soviet patient – the healthiest patient in the world • Centralized Healthcare system destroyed • Post-soviet communities with respective mentality • Medical Institutions changed to self-financing and gained a commercial character – quality of medical services decreased. • Middle class is weak and solvency of patients rather low • Rich people elite emerged • Highly competitive Market
  3. 3. Russian Speaking Patient now: • Looks for the best offers (optimal combination of High Medical Quality and Price) • Looks for the fastest medical offers • Looks for the most comfortable and convenient conditions • Has a good opportunity for choice • Is very demanding and pretentious
  4. 4. Country Population (2007) GDP 2006 (USD) GDP 2007 (USD) GDP growth (2007) GDP per capita (2007) Belarus 9,724,163 36,961,815,474 45,275,738,770 8.6% 4,656 Kazakhstan 15,408,161 81,003,864,916 104,849,915,344 8.7% 6,805 Kyrgyzstan 5,346,111 2,834,168,893 3,802,570,572 8.5% 711 Russia 141,941,200 989,427,936,676 1,294,381,844,081 8.5% 9,119 Tajikistan 6,727,377 2,142,328,846 2,265,340,888 3.0% 337 Uzbekistan 26,900,365 17,077,480,575 22,355,214,805 9.5% 831 EAEC total 207,033,990 1,125,634,333,117 1,465,256,182,498 30.17% 7,077 Azerbaijan 8,631,512 20,981,929,498 33,049,426,816 25.1% 3,829 Georgia 4,357,857 7,745,249,284 10,172,920,422 12.3% 2,334 Moldova 3,667,469 3,408,283,313 4,401,137,824 3.0% 1,200 Ukraine 46,289,475 107,753,069,307 142,719,009,901 7.9% 3,083 GUAM total 62,861,573 139,888,538,550 186,996,463,870 33.68% 2,975 Armenia 3,072,450 6,384,452,551 9,204,496,419 13.8% 2,996 Turkmenistan 4,977,386 6,928,560,446 7,940,143,236 11.6% 1,595 Grand total 277,863,109 1,278,421,583,732 1,668,683,151,661 30.53% 6,005 15 new independent States. In most of them Russian language still keeps its leading position
  5. 5. Russian Market SWOT analysis • Strengths: big market (territory and population), stratum of rich people, great desire for travelling and learning new after Soviet isolation • Weaknesses: absence of financially strong middle class, not much trust towards institutions and systems • Opportunities: uncovered segments of the market, perspective for development and service improvement, strengthening of middle class financially • Threats: increasing competition, corruption, autocracy and aspiration for society isolation
  6. 6. Medical Tourism Products and Services Medical Tour Medical Tourism Company Non- Medical services • Diagnostics • Treatment • Rehabilitation • Distance Consultation (Second Opinion) • Practice for Medical Students and doctors • Recruitment Medical services 1. Selecting hospitals and doctors according to patient’s medical needs and financial conditions (based on the application) 2. Visit planning (document preparation, booking of hotel, etc.) and visa support 3. Meeting in the airport 4. Transportation 5. Provision of translation services; 6. Medical program and financial case monitoring 7. Planning and organization of tourist programs, shopping and other activities for attendants and sometimes for patients as well 8. Closure and summing up medical part of the case (relevant financial and medical reports preparation) 9. Farewell in the airport.
  7. 7. How to Make a Successful Marketing Plan? @ Internet Marketing: Medical Portals, Social networks, Forums, etc. Exclusive Partnership with Provider Sources: Doctors, Ministries, Funds, Hospitals, Insurance Companies, etc. VIP club: Special benefits for Regular Providers Treatment Abroad Centers (Country, region or city offices) – with broader services, check ups and diagnostics, telemedicine, etc.
  8. 8. Medical Tourism Procedure Chain (description) Inquiry 1. Question 2. Incomplete Application 3. Complete Application 4. Urgent case Medical Offer 1. Document (Offer/Invoice) 2. E-mail Offer Patient’s decision 1. Immediate 2. Late Medical Tour Planning 1. Full Prepayment 2. Partial prepayment 3. Without prepayment
  9. 9. Medical Tourism Procedure Chain (problems and difficulties) Inquiry Medical Offer Patient’s decision Medical Tour Planning 1. Incomplete 2. Lack of information 1. Incompleteness 2. Unclear 3. Financial Risks 1. Immediate 2. Late 1. Visa Procedure 2. Flight connections 3. Date change
  10. 10. What is the Success Formula for Russian Speaking Medical Tourism market? Flexibility 3 major Competences for Medical Tourism Company Importance of language and mentality Exclusivity and 24 hours rule Patients’ Interest – Your Health is our priority
  11. 11. Main Destinations for Outbound Medical Tourism for Russian Speaking Market • Germany/Austria/Switzerland/France • Israel • Turkey • India/China/Japan • others
  12. 12. Statistic overview (more than 5 years long) 5530 15 Incoming call, email message, office visit E-mail/massage Phone call Office visit 10 90 Executed applications Inquiry Free consultation Incoming call, email message, office visit and executed applications
  13. 13. Statistic overview (more than 5 years long) 55 25 5 15 Nature of applications Diagnostics Treatment Rehabilitation Second opinion 26 74 implemented offers Paid offers Unpaid offers Nature of applications and relation to implemented offers
  14. 14. Conclusions • Medical tourism business has huge and increasing potential in Russian Speaking Market • This market has not been assimilated yet and is waiting for big and strong players • Medical Tourism – part of the future of Global Healthcare • Our Challenge – to secure the next stage of Medical Tourism development worldwide
  15. 15. Thank you!
  16. 16.        Event Highlights
  17. 17. Hosted VIP Buyer Pass The hosted buyer VIP incentive program will be offering a predetermined number of discount registrations, free registrations, hotel room nights, and flights to those buyers, which include companies, governments, employers and insurance agents who send patients overseas or are interested in doing so, who complete the buyer incentive program application. Only Qualified Buyer Program in the Industry APPLY ONLINE http://www.medicaltourismcongress.com/vip-buyers-incentive/
  18. 18. http://www.medicaltourismcongress.com/vip-buyers-incentive
  19. 19. Roundtables & Summits November 3rd – 5th 2013 in Las Vegas • Medical Tourism Facilitator Roundtable – Facilitators from around the world will discuss best practices • Global Ministerial Summit – Ministers of Health, Tourism and Economic Development, Trade Commissioners and Health Attachés from all over the world • Global Medical Network Summit – Medical Network Directors of the top insurance companies and employers in charge of contracting with hospitals around the world • Bupa International Executive Summit - The largest international insurer in the world is hosting a summit within ours this year, bringing in top centers of excellence from around the world.
  20. 20. • • • • Certified Medical Tourism Specialist
  21. 21. • • • • • • • • • Benefits of Medical Tourism Membership
  22. 22. Thank you For more information contact us at: Info@MedicalTourismAssociaiton.com Or call +1 – 561-791-2000

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