“Creating Culturally-Correct Web Content For Global Audiences”Scott Abel
“Creating Culturally-Correct Web Content For Global Audiences” was a discussion between Scott Abel, The Content Wrangler, and Maxwell Hoffmann, Director of Multilingual Document Globalization at Globalization Partners International. The two discussed best practices for creating web content. Maxwell provided interesting examples of color, imagery and expression mistakes others have made in the past. Scott and Maxwell also discussed how to determine if content (text and graphics) are both culturally-correct and effective in communicating to an off-shore, global audience. They also talked about how to avoid the most common cultural mistakes that unintentionally alienate the customers you are trying to serve.
Listen to the archived recording: http://bit.ly/ls5nq3
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
“Creating Culturally-Correct Web Content For Global Audiences”Scott Abel
“Creating Culturally-Correct Web Content For Global Audiences” was a discussion between Scott Abel, The Content Wrangler, and Maxwell Hoffmann, Director of Multilingual Document Globalization at Globalization Partners International. The two discussed best practices for creating web content. Maxwell provided interesting examples of color, imagery and expression mistakes others have made in the past. Scott and Maxwell also discussed how to determine if content (text and graphics) are both culturally-correct and effective in communicating to an off-shore, global audience. They also talked about how to avoid the most common cultural mistakes that unintentionally alienate the customers you are trying to serve.
Listen to the archived recording: http://bit.ly/ls5nq3
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Details the rise, fall and rise of the venture capital industry in the USA, the consequent implications on the environment Asia finds itself in, with the opportunity presenting itself.
How to VC: Creating a VC fund portfolio modelDave McClure
This article aims to help VCs figure out how to size a venture capital fund, how many companies to include in your portfolio, and when and how to do follow-on investments. Most VCs aim to make a 3X (net) return on initial fund capital, at a ~20% net IRR. Note however, likely less than 10% of most VC funds achieve that goal.
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Basic concepts of marketing and branding for venture capital. Emphasis on competitive differentiation (aka "How are you different/better than other VCs in your category?"). Specific focus on defining areas of "value add" that aren't BS.
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Go Local or Go Global? (Do Both) Startup Grind 2014
1. Startups: Go LOCAL or
GLOBAL?
(Do BOTH!)
@DaveMcClure
@500Startups #startupgrind
Mountain View, CA (Feb 2014)
2. This Talk Is About…
• 500 Startups
– Internet Seed Fund + Accelerator + >100 Intl Startups
• Assessing Global Markets
– (# users, by language/geo) * (avg $ GDP) * (% internet) = avail online spend by lang/geo
• Why You Shouldn’t Go Global
– You’re a Crappy Little Startup with no customers, revenue, or funding
– You Don’t Speak the Language (not very well, anyway)
– Your local market is >50M+ users, and nobody else is going after it
• Why You Should Go Global
– You Live in a Small Country / Startup Ghetto
– There aren’t any local market investors worth a famn.
– There ARE local market investors, but they might be predatory, too revenue-focused, riskaverse
– Your customers and partners are in [X] (where X = California, NYC, London, Beijing, Brazil,
etc
4. 500 Startups
Mountain View, CA – Founded 2010
• Seed Fund & Startup Accelerator
– $90M under management
– ~30 people / 12 investing partners
– 10,000 sq ft / Silicon Va
– SV, SF, NY, MEX, BRZ, IND, CH, SEA
– 1000+ Founders / 200+ Mentors
– Focus: Design, Data, Distribution
• 650+ Co’s / 200 Intl / 40+ Countries
– Wildfire (acq GOOG, $350M)
– MakerBot (acq SSYS, $400M)
– Viki (acq Rakuten, $200M)
– Twilio
– SendGrid
– other shit
5. GeeksOnaPlane.com
(my excuse for an Intl road trip w/ geeky friends)
•
•
•
•
Travel The World with Geeks & VCs
Meet MORE Geeks & VCs in other countries
Learn about Intl markets, technology, people
Get drunk & eat great food with friends who
don’t speak your language ☺
• East Asia (3x), Europe (2x), LatAm (2x), India
• Next: Middle East, India, SE Asia, Africa
6. Global Languages
• English: 1-2B+ ppl, most online, high GDP, modest growth
• Mandarin: 1B+ ppl, lots online, med GDP, flat growth
• Spanish: 500M+ ppl, some online, med GDP, strong
growth
• Arabic: 500M+ ppl, some online, low/med GDP, strong
growth
• Others: Hindi, Portuguese, French, German, Japanese,
Russian, Korean, etc
7. Global Markets
•
•
•
•
•
•
•
•
US/Can/UK/AU (400M+): big market, not much growth but lots of spend
Europe (400-500M): not much growth, many lang, high GDP
China / E. Asia (1B+): lots of ppl, growing usage / GDP, flat growth (pop.)
LatAm (500M+): Brazil, Mexico, Argentina, Colombia, Chile; LOTS growth
India/Pak/South Asia (1.5B+): lots of ppl, growing mobile, strong growth
SE Asia (600M+): Indonesia, Vietnam, Thailand, Philippines; strong growth
Middle East / Arabic (500M+): growing mobile, lots of future growth
Africa (700M+): growing infrastructure, lots of future growth
8. How to Assess Global Markets
•
•
•
•
1) # of ppl / language speakers by geography
2) % internet usage (web, mobile, smartphone, etc)
3) $ Avg GDP / $ online spend / disposable income
Online spend / lang, geo = (#ppl) * (%internet) * ($GDP)
– % Growth rates of ppl, lang, internet, GDP
•
•
•
•
•
•
Currency, country, culture, etc
Online disturb platforms (search, social, mobile, video, etc)
Online payment methods / credit card distr
Physical goods delivery / logistics
Social media usage / behavior
3 markets in 1: rich, middle-class, internet poor
9. Distribution Platforms
Customer Reach: 100M+
• Search: Google (also Baidu, Yandex, Yahoo-J)
• Social: Facebook, Twitter (also TenCent, Sina, vKontakte)
• Mobile: Apple (iPhone, iPad), Android
• Media: YouTube (Video), Blogs, Photos, Music
• Comm: Email, IM/Chat, SMS, Voice
10. Why You SHOULD NOT
Go Global
because ur a tiny little startup,
you don’t speak the language,
& your local market is big enough
11. Why Stay Local? Because it’s HOME.
• You don’t speak English (well enough).
• Your solution won’t travel well / you won’t localize it
well.
• There’s not as many people competing locally.
• Your local market has 50M+ users.
• You have customers / revenue.
• You have great living situation, family, kids, etc
12. Why You SHOULD
Go Global
Because u live in a tiny little country,
local investors are too conservative,
don’t write[enough] checks
and/or give u crappy, low valuations.
13. Why Go Global / US / China?
(because California is *awesome*)
• It’s BIG. (US, China are huge markets)
• All the [rich, online] customers are here.
• All the investors are here (Silicon Valley)
– also: Local Investors Screw You / Don’t Invest / Low Val$
• All the platforms & partners are here (Silicon Valley).
– NorCal: Google, Facebook, Twitter, Apple, Android, YouTube
• Because you watch too many action movies and rap videos.
• Because you love California / NYC. (hey, we understand ☺)
14. Angel* List: It Rocks.
(angel.co)
•
•
•
Startups & Investors
Activity & Metrics
Platform & APIs
•
*ps – not just for Angels,
not just for USA
15. How Big is MicroVC / Seed Stage Market?
5,000 microVCs invest 100,000 startups/yr @ $500K/startup = $50B/yr
$500K/startup = $50B/yr
How many people are entrepreneurs? How many startups get started every year?
• ~1% of Humanity is “Entrepreneurial” (def’n: “can create a $10M rev/yr business”)
• 1% x 7B ppl = 70M entrepreneurs, each of which starts 1-5 businesses lifetime
• 1-5 startups / 75 yrs avg life = (~1 startup/25 yrs) * 70M = ~3M startups per year
How much capital is needed globally to get seed stage startups rolling?
• Assume 1M-3M startups/yr x $50K-$500K funding/each
• Low: 1M x $50K = $50B/yr (*this is the LOW end estimate)
• High: 3M x $500K = $1.5T/yr (that’s “T” as in “Trillion”…)
How many metros? How many investors / metro? How many startups / metro?
• 1 microVC can do 10-20 startups/yr * $50K-$500K = $500K-$10M/yr budget
• 100-500 global metros @ >1-2M ppl can generate ~500-2,000 startups / metro / yr
• guesstimate = ~100K-200K startups/yr in top 200 global metros
• 10-50 micro VCs / metro * 200 metros = 2,000-10,000 microVCs globally
• EST: 5,000 microVCs can deploy $5M/yr each, or $50B/yr in ~100,000 startups
15