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1. How to name a Business -7 Easy Ways to Choose your
Business Name!

2. Naming your startup or business is no easy task and one of
the most important aspects for successful branding and
marketing. You need to have a powerful, informative and
unique name that people will only associate to your specific
company. Of course, that is a lot easier said than done !

3. From choosing acronyms to coining new terms for your
company this presentation will help you in selecting the
best name in 7 easy ways !

4. 1. Name by Desire
Advantages
• Getting the main benefit of your business into the name.
• This way people already have a good idea of what you do, before they know
anything more about your business
• Examples of business names based on what people desire are
I. BodyTrim,
II. Sugarfree,
III. Sleepwell

5. 2.Alliteration
• In Alliteration, you pick two words that start with the same letter. The first word should be something that defines
what your business does or what category you are in. Then you go through the dictionary and find another word
starting with the same letter.
• Tip -It’s better if the other word is an action word or a word that describes one of the benefits of your product.
• Examples of business names based on Alliteration are
i. American Airlines,
ii. Paramount Pictures,
iii. Business Blueprint,
iv. Slide Share

6. 3. Own a Word
• This is where you pick one word that is commonly known in the
English language (that is ideally somehow linked to your product) and
then you aggressively go about attaching that name to you
• If you can nail this it’s a wonderful thing because every time a
person thinks of that word, they are also thinking about your
business
• Examples of ‘own a word’ are:
i. Apple
ii. Amazon
iii. Yahoo
iv. Sharp

7. 4. Coining a Name
• Making up a new word for the company name that doesn’t currently
exist in language
• Clearly it does involve strategic thinking.The name might evolve
from a founder’s name, from an acronym or by simply putting two
very short words next to each other
• Examples of ‘own a word’ are:
i. Oreo
ii. Facebook
iii. YouTube
iv. Electrolux
v. Qantas

8. 5.Word Mash
• Word mash is similar to inventing a word,
however it’s easier to create because your
word comes from mixing together parts of
two other words.
• List all of the different things your company
will do and all of its features and benefits in
one big long list. Then you play mix and
match to see what new words you can create
by piecing together parts of words.
Examples of companies that have used the
word mash method
i. Microsoft (microcomputer + software)
ii. Skype (sky + peer-to-peer)
iii. Wikipedia (wiki + encyclopaedia)
iv. FedEx (federal + express)
v. Walmart (walton + supermarket)

9. 6.Word Twist
• With word twist, a company can pick a word (or two) and then change the
spelling, add an extra letter or write the word phonetically.
• Another way to word twist is to add an extra vowel at the beginning (e.g.
iPhone) or you can do the opposite and remove vowels (e.g. ‘N Sync). This
way they are able to secure an available domain name and they can have
something that they can trademark right away.
• Here are some popular word twist examples:
i. iTunes
ii. Netflix
iii. Digg
iv. Fotolog
v. NYTix

10. 7. Name by Problem
This one is similar yet different to naming by desire.
However instead of focusing on the thing that you do
or the thing people want, you instead focus the name
around the main problem you solve
Again the benefit of a name like this is your selling
point is in your name and if done right people will say
“that’s exactly what I want”. This then makes the
process of selling 10 times easier.
Some examples of business names by problem
include:
i. Streak Free Windows
ii. The Groutinator
iii. Fat Blaster
iv. Never Lost Pet Tags
v. No-Nicks Razor Oil

11. ThankYou.
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