The document discusses marketing and dividing customers into four relationship groups: butterflies, true friends, strangers, and barnacles. Butterflies are short-term customers with high potential profits. True friends are long-term customers with the highest potential profits. Strangers have low potential profits as short-term customers. Barnacles are long-term customers with low potential profits. The document also promotes marketing courses on www.SuperProfesseur.com and its mobile app, and a charity project called Ronning Against Cancer.

1. www.SuperProfesseur.com Specialized in Marketing,Business, Management, Coawww.SuperProfesseur.com Specialized in Marketing,Business, Management, Coa11
Marketing - The 4 customerMarketing - The 4 customer
relationship groupsrelationship groups
www.SuperProfesseur.comwww.SuperProfesseur.com
Marketing courses (Business, Management school, Business school, Entrepreneur,VocationalMarketing courses (Business, Management school, Business school, Entrepreneur,Vocational
Training, Management, Organinization, Individual, Government...) withTraining, Management, Organinization, Individual, Government...) with www.SuperProfesseur.comwww.SuperProfesseur.com
And mobile application of Super Professeur :And mobile application of Super Professeur :aideetreussite.superprofesseur.com aideetreussite.superprofesseur.com © Ronald Tintin,© Ronald Tintin,
Ronning Against CancerRonning Against Cancer

2. www.SuperProfesseur.com Specialized in Marketing,Busin2
Do good and Charity :Do good and Charity : Ronning Against Cancer is a projectRonning Against Cancer is a project
to support the fight against cancer and raise funds forto support the fight against cancer and raise funds for
the research : “Together, we can get rid of cancer”.the research : “Together, we can get rid of cancer”.
Supporter bySupporter by www.SuperProfeseur.comwww.SuperProfeseur.com andand
www.RonaldTintin.comwww.RonaldTintin.com
Ronning Against Cancer is a project to support the fight against cancer and raiseRonning Against Cancer is a project to support the fight against cancer and raise
funds for the research :funds for the research : “Together, we can get rid of cancer”. Ronald Tintin, The“Together, we can get rid of cancer”. Ronald Tintin, The
FounderFounder

3. www.SuperProfesseur.com Specialized in Marketing,Busin3
Marketing - The 4 customer relaMarketing - The 4 customer rela
1. Butterflies
2. True friends
3. Strangers
4. Barnacles

4. www.SuperProfesseur.com Specialized in Marketing,Busin4
1. Butterflies1. Butterflies
Good fit between company’s offerings andGood fit between company’s offerings and
customer’s needs.customer’s needs.
Projected loyaltyProjected loyalty :: short-term customers with highshort-term customers with high
profit potential.profit potential.

5. www.SuperProfesseur.com Specialized in Marketing,Busin5
2.2. True friendsTrue friends
Good fit between company’s offerings andGood fit between company’s offerings and
customer’s needs.customer’s needs.
Projected loyaltyProjected loyalty :: long-term customers withlong-term customers with
highest profit potential.highest profit potential.

6. www.SuperProfesseur.com Specialized in Marketing,Busin6
3. Strangers
Little fit between company’s offerings and customer’sLittle fit between company’s offerings and customer’s
needs.needs.
Projected loyaltyProjected loyalty :: short-term customers with lowestshort-term customers with lowest
profit potential.profit potential.

7. www.SuperProfesseur.com Specialized in Marketing,Busin7
4. Barnacles
Limited fit between company’s offerings andLimited fit between company’s offerings and
customer’s needs.customer’s needs.
Projected loyaltyProjected loyalty :: long-term customers with lowlong-term customers with low
profit potential.profit potential.

8. www.SuperProfesseur.com Specialized in Marketing,Busin8
Follow www.SuperProfesseur.com onFollow www.SuperProfesseur.com on
Twitter, Facebook, Instagram…Twitter, Facebook, Instagram…
Marketing courses (Business, Management school, Business school,Marketing courses (Business, Management school, Business school,
Entrepreneur,Vocational Training, Management, Organinization, Individual,Entrepreneur,Vocational Training, Management, Organinization, Individual,
Government...) with www.SuperProfesseur.com and mobile application of SuperGovernment...) with www.SuperProfesseur.com and mobile application of Super
Professeur :aideetreussite.superprofesseur.com © Ronald Tintin, Ronning AgainstProfesseur :aideetreussite.superprofesseur.com © Ronald Tintin, Ronning Against
CancerCancer
Plus d’informations sur les cours de management pour bien se préparer et réussir surPlus d’informations sur les cours de management pour bien se préparer et réussir sur
www.SuperProfesseur.comwww.SuperProfesseur.com
Application mobile : SuperProfesseur.comApplication mobile : SuperProfesseur.com
@SuperProfesseur@SuperProfesseur
Super ProfesseurSuper Professeur
SuperProfesseurSuperProfesseur
Toute l’équipe de www.SupepProfesseur.com reste à ta disposition 24h/24h etToute l’équipe de www.SupepProfesseur.com reste à ta disposition 24h/24h et
7j/7j !7j/7j !