The SAP Startup Focus is a 12-month accelerator program that provides startups with resources to develop solutions on SAP HANA. Startups accepted to the program gain access to the HANA platform, technical experts, SAP's customer network, and opportunities to pitch to investors. The program aims to drive adoption of HANA and does not take equity from participating startups. Over 200 startups from 22 countries have joined so far, with 60% of solutions being sold to SAP customers. Interested startups can qualify by attending an event and signing a program agreement to develop a proof of concept and deliver a commercial HANA solution.

1. www.saphana.com/startupfocusstartups.sap.com

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What is the SAP Startup Focus?
 12-month development accelerator (renewable)
 Engage startups working in the Big Data, predictive and real-time
analytics space
 Empower startups with tangible SAP resources
 Drive platform adoption of SAP HANA
 Accelerate market traction for startups worldwide

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What are the benefits for a startup under this program?
Technology
Immediate access to cutting edge HANA technology platform - free
Resources
Access to technical HANA experts and marketing & sales
enablement support - free
Customers
Access to our 250,000+ global customer base to sell market-ready
solutions – free
Capital
Opportunity to pitch to the venture community via SAPPHIRE
Ventures - free
Community
Of entrepreneurs, partners, investors and thought leaders – free
No Equity
SAP Startup Focus does not take equity from participating startups

4. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 4
Our startup community is large and growing!

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We are looking for a few good startups
Interested in developing their solutions on top of the in-memory
database and application platform SAP HANA
 SAP HANA OEM
Agreement
 Participate in SAP and
SAP Sponsored Big Data
Events
 Develop a GTM
approach with SAP and
Startup Solution
 Live and Virtual Events all
around the world
 Connect within the
Startup Community
 Learn about SAP HANA
 Create a HANA Solution
Description
 Live and Virtual SAP
HANA Boot Camps
 Technical Enablement
and Coaching
 Build a Proof of Concept
on SAP HANA
 Deliver a Commercial
Solution on SAP HANA
STARTUP
FORUM1. DEVELOPMENT
ACCELERATOR
GO TO
MARKET2. 3.

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205 60%2750
The Enterprise Innovation Agenda, Powered By Startups
Startups that are building
applications on HANA
Validated solutions being sold
to SAP customers
Of the startups are outside the
traditional SAP ecosystem
57 201222Industries Countries When the program started

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How does the SAP Startup Focus work?
ATTEND
A Forum
event and
qualify
SIGN
The
Program
Agreement
SUBMIT
HANA
solution
description
DEVELOP
Proof of
concept
DELIVER
Productive
solution
ACQUIRE
Customers
START HERE
MARKETING / SALES ENABLEMENT
available exclusively to members at
this stage of the program

8. Questions? Please contact:
 General Programme Information & Events email frances.roche@sap.com (based in Dublin,
Ireland)
 Recruitment & Onboarding email mark.noronha@sap.com (based in Palo Alto, USA)
Follow us on twitter
@SAPStartups
Upcoming Events:
http://www.eventbrite.com/o/sap-startup-focus-1928655743