The document provides an overview of Starbucks Corporation including a company introduction, mission statement, timeline, strategies, strengths, weaknesses, opportunities, threats, and conclusion. It discusses that Starbucks was founded in 1971 in Seattle, Washington and has grown to over 17,000 stores globally. The mission is to inspire and nurture the human spirit through coffee. Key strategies include international expansion and innovation. While expensive prices and over-reliance on the US market are weaknesses, opportunities exist in new products and retail expansion. Increased competition and consumer trends pose threats. In conclusion, Starbucks fosters a customer-focused culture and global growth.

1. Bus 305
Suzanne Souva, Ricardo Contreras, Kristina
Saich, Albert Brown, Annette Ortiz,Josh Kern

2. Agenda
● Company Introduction
● Mission Statement
● Company Strategy
● Company Timeline
● Market Growth
● Strengths/Weaknesses
● Opportunities/Threats
● Conclusion

3. Company Introduction
● Founded in 1971
o Jerry Baldwin
o Zer Siegl
o Gordon Bowker
● First store was located in Seattle's Pike Place
Market
● Headquarters based in Seattle, Washington
● Largest coffeehouse company in the world
o 17,651 stores in 60 countries

4. Starbucks Map

5. Mission Statement
● "Our mission is to inspire and nurture the
human spirit- one person, one cup, and one
neighborhood at a time."

6. Video Clip

7. Company Timeline
1971- First store opens in Seattle
1983- Italian influence
1988- Offers benefits to full and part time employees
1994- Opens first drive-thru location
2006- Launches the first paper beverage cup

8. Company Strategy
● International Expansion
● Innovative Approaches
● Scenario Building
● Evolution Fresh
Goal Characteristics
Specific and measurable
Define time period
Cover key result areas
Challenging but realistic
Linked to rewards

9. Market Growth
● 6/26/92 open @ $17/share
● End of day @ $21/share

10. Growth

11. Employee Benefits
Vs.

12. Company Weaknesses
● Expensive cup of coffee.
● Over 3/4 of stores in U.S.A.
● Being too innovative

13. Opportunities
● Expansion into retail operations
● New products
● Rewards Card

14. Company Threats
● Increased Competition
● Consumer Trends

15. Conclusion
● Fosters customer-focused culture
● Provides good employee benefits
● Strong global following
● Continued expansion

16. References
● http://online.wsj.com/article/BT-CO-
20121205-
707654.html?mod=WSJ_Retailing_middle
Headlines
● http://www.princeton.edu/~ina/infographic
s/starbucks.html
● http://www.rappler.com/business/1413-
why-starbucks-chose-to-expand-in-
philippines