starbucks.pptx
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The document provides an overview of Starbucks Corporation including a company introduction, mission statement, timeline, strategies, strengths, weaknesses, opportunities, threats, and conclusion. It discusses that Starbucks was founded in 1971 in Seattle, Washington and has grown to over 17,000 stores globally. The mission is to inspire and nurture the human spirit through coffee. Key strategies include international expansion and innovation. While expensive prices and over-reliance on the US market are weaknesses, opportunities exist in new products and retail expansion. Increased competition and consumer trends pose threats. In conclusion, Starbucks fosters a customer-focused culture and global growth.
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Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
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Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
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The document summarizes the history and growth of Starbucks from its founding in 1971 as a coffee bean retailer in Seattle to becoming a global coffee chain by 2008. It discusses key events such as Howard Schultz introducing the coffeehouse concept in 1982, Starbucks acquiring Il Giornale in 1987, expanding internationally in the 1990s, and having over 5,000 stores globally by 2008. It also outlines Starbucks' mission to be the premier purveyor of high-quality coffee while maintaining its principles as it grows worldwide.
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The document provides information on the group members and Coca-Cola's operations in India. It details that Coca-Cola re-entered India in 1993 after a 16 year absence. It acquired Parle, India's leading soft drink brand at the time, as an entry strategy. The document also outlines Coca-Cola's mission, values, vision, products, sales promotion activities, segmentation and targeting approach, competitors, organizational structure, and manufacturing and distribution processes in India.
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Starbucks opened its first store in 1971 in Seattle's Pike Place Market. In the following decades, Starbucks expanded across the United States and globally, becoming a leading coffeehouse brand. Today, Starbucks has over 17,000 stores worldwide and focuses on providing excellent customer experiences, training its employees, and maintaining high ethical and social responsibility standards.
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- It has four business units that handle operations in different regions.
- PepsiCo's portfolio includes brands like Pepsi, Frito-Lay, Gatorade, Tropicana, and Quaker.
- Environmental scanning examines the company's internal strengths and weaknesses as well as external opportunities and threats in its industry using tools like Porter's 5 Forces and
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The document outlines the mission, objectives, and strategies of Coca-Cola. The mission includes refreshing customers and inspiring optimism. The objectives are to understand Coca-Cola's values, environment, products, and growth strategies. Coca-Cola uses differentiated marketing, celebrity endorsements, reasonable pricing, and widespread availability. It has strengths in brand image, finances, distribution, and promotions outside the US, but weaknesses in health concerns and beverage-only offerings.
Practice of management of coca cola
The document discusses the management practices of Coca-Cola, including an overview of the company's history, leadership team, product lines, financial performance, strategic planning approaches, human resources philosophy, and commitment to corporate social responsibility through initiatives focused on areas like health, packaging, water stewardship, and climate change. It provides details on Coca-Cola's mission, values, goals, and strategies for leading in the beverage industry and continuing to strengthen its brand portfolio.
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starbucks.pptx
- 1. Bus 305 Suzanne Souva, Ricardo Contreras, Kristina Saich, Albert Brown, Annette Ortiz,Josh Kern
- 2. Agenda ● Company Introduction ● Mission Statement ● Company Strategy ● Company Timeline ● Market Growth ● Strengths/Weaknesses ● Opportunities/Threats ● Conclusion
- 3. Company Introduction ● Founded in 1971 o Jerry Baldwin o Zer Siegl o Gordon Bowker ● First store was located in Seattle's Pike Place Market ● Headquarters based in Seattle, Washington ● Largest coffeehouse company in the world o 17,651 stores in 60 countries
- 5. Mission Statement ● "Our mission is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time."
- 6. Video Clip
- 7. Company Timeline 1971- First store opens in Seattle 1983- Italian influence 1988- Offers benefits to full and part time employees 1994- Opens first drive-thru location 2006- Launches the first paper beverage cup
- 8. Company Strategy ● International Expansion ● Innovative Approaches ● Scenario Building ● Evolution Fresh Goal Characteristics Specific and measurable Define time period Cover key result areas Challenging but realistic Linked to rewards
- 9. Market Growth ● 6/26/92 open @ $17/share ● End of day @ $21/share
- 10. Growth
- 12. Company Weaknesses ● Expensive cup of coffee. ● Over 3/4 of stores in U.S.A. ● Being too innovative
- 13. Opportunities ● Expansion into retail operations ● New products ● Rewards Card
- 14. Company Threats ● Increased Competition ● Consumer Trends
- 15. Conclusion ● Fosters customer-focused culture ● Provides good employee benefits ● Strong global following ● Continued expansion
- 16. References ● http://online.wsj.com/article/BT-CO- 20121205- 707654.html?mod=WSJ_Retailing_middle Headlines ● http://www.princeton.edu/~ina/infographic s/starbucks.html ● http://www.rappler.com/business/1413- why-starbucks-chose-to-expand-in- philippines