The Times Group, the largest media conglomerate in India, partnered with TELiBrahma to integrate their print editorials with digital content using augmented reality. Readers could scan images and logos in Times of India newspapers to access additional multimedia content like videos and surveys related to the stories. This initial launch engaged over 25,000 readers in the first 15 days. The Economic Times also augmented its print award advertisements over 5 days, garnering over 1,300 engagements. NavBharat Times augmented columns and advertisements in its Sunday edition, growing engagements from 150 to over 1,000. Image recognition allowed for scalable and contextual engagements across print, increasing readership and developing personal connections with readers.

1. Case Study – Media House
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http://telibrahma.com/
Times of India – Print Augmentation
• The Times Group is the largest media conglomerate with the
highest circulation of newspaper dailies in the world
• Times was looking for a mobile medium to engage its
readers through integrating the editorials on print with the
digital world
• It would also provide them with analytics and the feedback
on the readership
 The Times Group partnered with TELiBrahma to deliver
augmented editorials to the readers. Using POINT, readers
were able to capture editorial images/logos on newspaper
dailies to view
 Latest information on the news story, stock market, etc.
 Additional images captured with the main story but were
not published
 Video clippings of interviews taken by the editors
 Videos telecast on channels run by the Times Group
 Participate in a poll/survey that is relevant to the editorial
 Various editorial supplements of multiple newspapers have
been augmented
Times of India News Paper Augmentation
• Times launched the augmentation in the largest circulating newspaper in the world
“The Times of India”
• The entire front page of the newspaper had an article that educated consumers on
what is Augmented Reality and how they can interact with the newspaper better with
POINT
• The Times of India Mast Head had been augmented to deliver rich media content
• On capturing the augmented editorials and mast heads, the consumers were able to

2. Case Study – Media House
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get the latest updates, access the mobile WAP site and view relevant feedback too
• The launch was a huge success delivering 25,000+ engagements to the consumer over
a period of 15 days!
ET Awards – Event Augmentation in Economic Times
 The ET Awards ad in editorials was augmented over a period of 5 days
 The logo of the award was augmented to deliver a better connect to the consumers
 Award announcements, list of winners, columnist pages, award ceremony pictures &
videos and related engagements were delivered
 Over 1300+ engagements were delivered
 The highest no. of scans were recorded around 9am, 3pm, and 7pm
Augmentation of Sunday Edition of NavBharat Times
o Regular columns of Sunday editions of NavBharat Times were augmented to deliver
tips on Health / Beauty / House Buying etc.
o In addition, popular eateries in New Delhi were augmented with videos along with
recipes some yummy dishes!
o Readers were able to provide feedback and rate the articles published
o The engagements continue to grow from 150 to 1000+ resulting in NavBharat times
getting multiple articles and daily editions augmented

3. Case Study – Media House
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http://telibrahma.com/
 Image recognition offered a scalable & contextual
proposition
 Ensured multiple customer touch points and higher ROI
 Increased readership leading to consumers developing a
personal connect with the newspaper
 Multiple widgets ensured higher levels of useful
engagement
Sunitha Perumal
Country Product Manager- India, EF International Academy
I have received overwhelming response for the Augmented
Reality insert in my advertisements. Many of my readers called
me to appreciate the best use of technology. In addition to all the
appreciation, I have increased enquiries directed to my website.
That helped readers to understand my company and product
better before they even called me. The callers who contacted me
were well informed and the best quality enquiries for our
product.
The best part of this initiative is the integration of print and the
online media. I highly appreciate the Education Times team’s
efforts in implementing AR in our advertisement.