Ms. Nicole Johnson-Hoffman - Cargill Protein: Building Trusted Supply Chains
•Download as PPTX, PDF•
1 like•526 views
Cargill Protein: Building Trusted Supply Chains - Ms. Nicole Johnson-Hoffman, Vice President and North America Managing Director, Cargill, from the 2016 Global Roundtable for Sustainable Beef (GRSB), October 5 - 6, 2016, Banff, Alberta, Canada. More presentations at http://trufflemedia.com/agmedia/conference/2016-global-roundtable-sustainable-beef
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Ms. Nicole Johnson-Hoffman - Cargill Protein: Building Trusted Supply Chains
Similar to Ms. Nicole Johnson-Hoffman - Cargill Protein: Building Trusted Supply Chains (20)
More from John Blue
More from John Blue (20)
Recently uploaded
Recently uploaded (20)
Ms. Nicole Johnson-Hoffman - Cargill Protein: Building Trusted Supply Chains
- 1. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply ChainsCONFIDENTIAL. This document contains trade secret information. Disclosure, use or reproduction outside Cargill or inside Cargill, to or by those employees who do not have a need to know is prohibited except as authorized by Cargill in writing. © 2015 Cargill, Incorporated. All rights reserved. Cargill Protein Building Trusted Supply Chains www.cargill.com
- 2. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains BE THE MOST TRUSTED PARTNER Be the most ethical and trusted source of sustainable products and services, differentiating Cargill in a way that drives our performance. The Current State:
- 3. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains • Seek to end deforestation linked to our supply chains • Improve use of degraded and under- performing lands Land use • Conserve water in areas of water scarcity • Improve water quality in areas impacted by agriculture • Promote access to clean water in communities where we live and work Water Resources • Reduce greenhouse gas emissions in our operations and in our supply chains • Partner with farmers to help agriculture adapt to climate change Climate change • Promote sustainable agricultural practices to help farmers increase efficiencies, yields and incomes • Promote the social well-being of agricultural communities we serve Farmer livelihoods Cargill Sustainability Focus Areas 3 We are leveraging our unique expertise and global scale to drive positive change, with a focus on four areas.
- 4. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains We’ve been practicing good stewardship for generations, and we are sustainable, but we must tell our story, too. Debbie Lyons-Blythe, Kansas Cattle Producer
- 5. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains Our Story: Sustainability Leadership 5
- 6. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains6 What is Cargill doing in its own protein business for sustainability? Investing in technology to provide energy savings, improve our processes and create renewable energy in our facilities Identifying opportunities for improved sustainability throughout our supply chain on a global scale with social, economic and environmental factors in mind Investing in research to make informed decisions to advance animal welfare and environmentally responsible practices within our business Incorporating responsible land management practices at our facilities, and finding ways to improve water conservation and efficiency
- 7. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains Regional Roundtables for Sustainable Beef Affiliated roundtables in beef producing regions around the world are now in various stages as they interpret the GRSB Principles & Criteria and develop locally-relevant sustainable beef indicators and verification frameworks: Cargill has been a key mover in the U.S. and Canadian roundtables, and in helping develop ways to track and measure sustainability indicators across the entire beef value chain in these countries over time. • Chair of the USRSB • Active member of the USRSB’s Indicator and Verification Working Groups • Member of the CRSB Council • Co-chairing the CRSB’s Verification Committee and actively participating in the CRSB’s Indicator Committee 7
- 8. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains8 Cargill Cattle Feeders Sustainability Assessment Cargill embarked on the first- ever exhaustive project to identify, document and measure dozens of indicators at eight feedlots. This pioneering work will provide cattle feeders with measurement capabilities and benchmarks to take targeted actions to improve sustainability efforts moving forward.
- 9. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains9 Reduction of shared-class antibiotics in our cattle • Shared-class antibiotics reduced in cattle at Cargill’s feedlots and its partner feedlots owned by Friona Industries • Involves a total number of approximately 1.2 million cattle • Cattle covered by this change do not use any antibiotics for growth promotion that are medically important for human health • Decision builds upon the decision to eliminate growth-promoting antibiotics from our U.S. turkey business, which was completed prior to the 2015 holiday turkey season Cargill announced its decision to eliminate 20 percent of shared-class antibiotics used in its U.S. beef cattle, which are also used for human health. percent 20reduction impacts 1.2 million cattle
- 10. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains How does this align with Cargill’s Sustainability Focus Areas? 10 Our sustainable beef efforts are strongly aligned with our focus on Farmer Livelihoods Stephen Hughes and family “The world is changing and we can be out front and be leaders. I am excited about being part of this process .” - Stephen Hughes, Chinook Ranch Pilot Participant
- 11. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains The Challenge to Do More 11
- 12. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains Cargill Turkey & Cooked Meats • No use of growth promoting antibiotics in raising our turkeys • Expanding product line of ‘No Antibiotics Used Ever’ within Honeysuckle White • #keepgivingthanks program with our farmers where fans posted ‘thank you’ comments on our brands’ Facebook pages and we turned those into special gifts for farmers. • “More Beautiful Barn” – videos showcasing 700 independent family farms. Cargill’s turkey business is leading the way in producing Food with a Story
- 13. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains Introducing Pasture Crafted Beef 13 • Grass-fed, Grain finished • Humanely Raised in the USA • Traceable to birth • 100% Guaranteed Tender
- 14. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains14 Cargill is helping McDonald’s transition to cage-free eggs by 2025 for its nearly 16,000 restaurants in the U.S. and Canada “Through this effort Cargill has an opportunity to help McDonald's align with their ongoing commitment of listening to their customers and supporting animal welfare.” - Hugues Labrecque GM, Cargill Kitchen Solutions, MBU Cage-free Egg Supply
- 15. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains For the Love of Meat
- 16. © 2015 Cargill, Incorporated. All rights reserved.Cargill Protein – Building Trusted Supply Chains
Editor's Notes
- “Trusted” because transparent, sustainable, responsible….trusted partner (GPS)
- The current state – lack of consumer trust – this is our challenge as a large corporation as we strive to become the most trusted partner
- After this slide, will lead into “what is our story?” A leader in beef sustainability With an ongoing commitment to finding ways to be more sustainable Looking for innovative ways to collaborate and continue our efforts
- Cargill Cattle Feeders partnered with Wichita-based consultancy KCoe Isom to create the verified beef supply chain sustainability assessment program for Cargill feed yards KCoe Isom will leverage its extensive beef industry and sustainability expertise and unique ResourceMax™ assessment service developed by the company’s Vela Environmental division Kansas State University’s Beef Cattle Institute also providing technical support to the project This type of assessment could eventually be expanded to include cattle production in collaboration with stocker operators, ranchers, as well as with Cargill’s strategic feed yard partners
- We are promoting sustainable beef production practices to help producers increase efficiencies, yields and incomes We are promoting the social well-being of agricultural communities we serve
- Transition to other proteins – not only beef. In fact, turkey is leading the way We want to ensure the generations of farmers involved in raising turkeys for Cargill are recognized and continue to be sustainable. Recognizing farmers: A good example would be our ‘More Beautiful Barn’ work in the videos on our 700reasons website. The one on ‘Glenn & Kathy’s Story’ touches on the generations involved in raising turkeys for Cargill and would be good to share with the Cargill family if they haven’t seen it already. There is also the element of transparency that consumers want to see and we believe they should know where their food comes from so we share the stories of our farmers and put this on our brand pages too so consumers can learn more about how and who raises the turkeys. Each of the brand pages take consumers to 700reasons if they are wanting to learn more about the farmers. In terms of sustainability around animal welfare, we don’t use growth-promoting antibiotics in raising our turkeys (birds not being made to grow artificially bigger or faster). FWIW we also offer a product line of ‘No Antibiotics Used Ever’ within Honeysuckle White that we are getting ready to expand.
- We are looking to do the same with beef as we’ve done with turkey…. Knowing better tastes better, Attention to every detail means better tasting beef. Not for everybody; Premium price point, targeting a consumer who wants a superior story with their product Recommended claims will be communicated on package. However, the story of ranch, traceability, responsibility will all be communicated as the brand comes to life through POS, Web and brand activation Additional Proof Points: Cargill owns and operates four feedlots in our system. This ownership gives Cargill full control to: Deliver reliable, top-quality supply for our facilities. Practice the Optimum Harvest Endpoint System to determine peak animal maturity on an individual basis. Be more flexible in response to supply and demand. Manage and maintain our level of standards and expectations. In addition, we’ve strategically partnered with Friona Industries to expand our pool of dedicated, premium cattle. In food, timing is everything. The journey from our butchers to customers’ countertops should not be far. That’s why Cargill has plants strategically located within a day’s drive to more than 200 million consumers throughout the U.S. Most of our beef is shipped within 48 hours of production for dependable quality and maximum shelf life. We continually invest in the latest technologies and new distribution centers to become even more efficient. We recently opened facilities at Schuyler, NE, and Friona, TX with another planned to open in 2015 in Dodge City, KS. We’ve partnered with MMT Genomics, Inc., to develop technology that uses an animal’s genetics to determine its potential. This process identifies the animal’s most favorable traits (including marbling, tenderness, retail yield and average daily gain) and categorizes them. Cargill can rate, supply and procure accordingly, improving overall efficiency and consistency. Seeing quality ahead of time is putting us ahead of the pack. Environmental Focus Water Management Sustainable Water Practices: Storm Water Runoff Irrigation Improvements Groundwater and Usable Water Sources Wetlands Water Supply Planning Taylor Creek Reservoir Wildlife Habitat and Special Places Jug Island Reservoir: 500-acre wetland to naturally treat storm water runoff Cargill / Deseret Project: 300-acre wetland to naturally treat storm water runoff and house rookery Wood Stork Rookery: nesting site that has become one of the state’s largest rookeries for the endangered Wood Stork
- McDonald’s is transitioning to what is called a cage-free aviary system, which is a hen housing system where the hens roam freely through an open barn or section of a barn with multiple tiers and floor access. Cargill and McDonald’s want to be sure we do the transition right. So, we are incorporating learnings and best practices to improve cage-free hen housing systems, working with our egg suppliers to transition out of conventional housing and build new cage-free housing, and developing standards and robust verification programs to ensure our commitments are being met. Cargill is also working with its egg suppliers to secure cage-free egg for our non-McDonald’s business, including entering into a long term supply agreement with an existing supplier at their new laying operation. According to the United Egg Producers, it would take 166 million hens by 2025 to satisfy the combined demand from all restaurants, food distributors, hospitality & travel firms, and grocery retailers. A flock of this size would represent 58% of the U.S. non-organic flock of 276 million hens. CVAP expects significant growth in the cage free market over the next 5-10 years and will transition its own supply chain to match customer demand. Industry stats: As of May 2016, Total cage-free shell egg production accounted for 9.9% of the table egg layer flock or 29.8 million hens. Of this, 4.2% are organic* and 5.4% are cage-free. Cage-free Eggs Types AVIARY Hens roam freely in defined sectors of a building. No outdoor access. Open floor space and multiple levels for perching, dust bathing and nesting. Stocking Density: Generally 144 square inches per hen for white birds. FLOOR SYSTEM Hens roam freely on the floor in a building. No outdoor access. Also called single-tier or barn systems. Stocking Density: Ranges from 180 to 216 square inches per bird for white hens. FREE-RANGE Hens are provided indoor shelter (fixed or mobile) and have access to the outdoors. Hens may forage for wild plants and insects. Stocking Density: Ranges from 144 to 180 square inches.