The '999 on Star CJ' contest took place on Facebook from January 31 to February 3, 2014, encouraging participants to identify products priced at Rs. 999 with the hashtag #999onstarcj. The contest aimed to drive engagement, expand brand reach, and increase interest, offering various prizes for active participants. It generated significant interaction, with over 600 likes and 200 shares per post, reaching more than 27,000 users overall.

1. Changing the brand perception of
on
Social Media

2. 999 Contest
(31st Jan – 3rd Feb 2014)
#999onSTARCJ

3. Concept
A contest was held on the Facebook Timeline.
Participants were asked to find products that have Star CJ price value of Rs.999.
The fans who were prompt in answering, invited there friends, tagged friends are
gratified.
Objective:
● To drive engagement
● To expand brand reach
● To increase brand interest
Gratification:
● 1 ICE Dhoom 3 XPhone
● 1000 Star CJ points
● 750 Star CJ points
● 1 Bollywood Diary
● 2 Holiday Vouchers
● Dhoom 3 Music CD’s

4. What we did..
Fans were asked to find products having Star CJ
price value of Rs.999 with #999onSTARCJ

5. Prompt answers were received
with lots of friend invites
It was supported on twitter
with constant updates

6. Contest Posts

7. Contest Winners

8. Facebook Statistics
Number of Posts
7 Posts
Total number of likes
Total 600 +
Likes per post
105 +
Total number of Shares
Total 200+
Shares per post
48 +
Total Reach
27000 +
Reach per post
3500 +

9. Facebook Statistics

10. Post Reach
The number of people who saw your posts.

11. Thank You