Stanford observation
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The document summarizes an observation of a Tommy Hilfiger store. The store had a welcoming feel with neat, well-lit decor that felt luxurious. Signage was 6 inches tall in all caps sans serif font. The color scheme was beige and brown with an oak floor and well-lit but subtle lighting. Management approached quickly to ask what the observer was doing. Security then arrived and asked the observer to leave, despite an explanation. The observer felt there was little chance to observe more due to time constraints and the store's attitude, and that the excellent store design was spoiled by the staff attitude, meaning they will never shop at Hilfiger again.
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Stanford observation
- 1. OBSERVATION Note typical, non-creative image!
- 5. • Draws me in: neat, well-lit, feels luxury • Open door; welcopme feel • Lettering avout 6 inches; all caps, sans serif – Branding • Beige and brown; oak floor; relatively low, corniced ceiling; quite well-lit but subtle; quiet; no music; warm; not sparse but medium; no smell; register halfway down • No visible security; would stay • Environment influences value • Approached by management fairly quickly; no script; explain what I’m doing • Ratio about 1:2 sales: customers; All in 30s; no uniform; not visibly wearing store merchandise; match image • Security arrives and despite explaining, asked to leave • Won’t be back!
- 6. Observations • Not much opportunity to observe (time poor because of travel and then store attitude) • Attitude means I will never again buy Hilfiger • Excellent store design spoiled by staff attitude