DEFENSIE IN
DE NETWERK
SAMENLEVING
#DEFNET15
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
2015 : A CHAORDIC SOCIETY ON THE RISE
TODAY
Uber,
the world’s largest taxi company
owns no vehicles.
Facebook,
the world’s most popular media owner
creates no content.
Alibaba,
the world’s most valuable retailer
has no inventory.
Airbnb,
the world’s largest accommodation
provider owns no real estate or beds.
TEN YEARS AGO
YouTube,
the first video was uploaded.
Facebook,
just a year old.
Bitcoin,
didn't exist.
Android,
a small startup that Google just acquired.
6.4 billion humans on Earth, only ~1 billion
were online, and none of them had heard
of Uber or AirBnb.
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
Marco Derksen, Sander Duivenstein & Ronald van den Hoff
TRENDS
ACCES
more important than ownership.
CONNECTED PEOPLE
stronger than organizations
Rise of the KNOWMADS
CITIES
more important than countries.
INTERNET OF THINGS
environment smarter than we are
POSSIBLE SCENARIOS
THE CITY: YOUR STAGE
METROPOLIS REVERSED
MINORITY REPORT
NETWORKED
SERENDIPITY
COMMUNICATION
TECHNOLOGY TRADING
COMPETENCE
PLATFORMS
PLATFORM CAPITALISM
EMBRACE THE DISRUPTION
MATE Hotels creates their own Hub & Spoke platform
COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
SCENARIO MINORITY REPORT
TURING MACHINE
“China’s new Tianhe-2
supercomputer officially
became the fastest
computer in the world,
blowing America’s
supercomputer Titan
out of the water”
CNN Money, June 2013
TAXIBOTS:
10% of all cars needed
no parking spaces
no accidents  healthcare, repair services, car insurance
no public transportation
WILL THIS BE OUR SOCIETY30?
SCENARIO METROPOLIS REVERSED
METROPOLIS REVERSED.
KNOWLEDGE : MOOC’S & MORE
WHO SERVES WHO?
RESISTANCE
SCENARIO NETWORKED SERENDIPITY
EXPONENTIAL-NETWORKED SERENDIPITY.
“We’re living in a world where people can become businesses in 60 seconds.”
Brian Chesky, Airbnb
SOCIETY30 CITY: MICRONOMICSMICRONOMICS
data by
SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY.
takeaway home cooked meals
shared ownership
block chain technology
3D PRINTING
(NET)WORK LOCATIONS
MESH CONNECTIONS & COMMUNICATION : SERENDIPITY
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY
Seats2meet Connect:
connect, generate ideas, elaborate, incubate & accelerate and grow.
COMPETENCE PLATFORM-ECO SYSTEM- 2 SIDED MARKETPLACE
for innovative (work) spaces where Society30 citizens create value.
spaces, services
and products
monetary capital
shared coworking &
open collaboration
social capital
meeting space
desk- & office space
recruitment tool incubator
connection engine
cowork spaces
traffic generator
crowd sourcing
CONCEPT used for:
individual-private location owners
department heads innovation officers
H&R department
corporate leaders
community managers
cowork space owners-
real estate owners
CONCEPT used by:
MESH GROWTH by
SHARING DATA WITH OTHER
PLATFORMS:
travel, stay, work, food,
knowledge, events,
software…
WWW.SOCIETY30.COM
free download!
THE QUEST

Defnet15: Roadmap to Society30.