Download as PDF, PPTX
Uploaded bySamantha Joanne Van Zyl
STA We Start The Adventure Campaign
Student Village 2015 partnered with STA Travel to promote domestic travel experiences in South Africa and drive signups for STA's student travel card. They launched an adventure campaign across the University of Cape Town and University of Witwatersrand campuses, giving away experiences like shark cage diving, wine tours, and bungee jumping. Nearly 5,000 students participated overall, and approximately 700 signed up for the travel card. The campaign generated over 1 million social media impressions and reached 179,000 accounts, exceeding STA's expectations.
More Related Content
STA We Start The Adventure Campaign
- 1. WE START THEADVENTURE CAMPAIGN A CASE STUDY BY STUDENT VILLAGE 2015 A case study by Student Village 2015
- 2. STA TRAVEL APPROACHED STUDENT VILLAGETO PUSH THEIR PROFILE WITH STUDENTS AND FIND A COOL WAY TO LAUNCH THEIR NEW OFFERING IN CONJUNCTION WITH STA TOURISM - FOCUSING ON DOMESTIC TRAVEL AND EXPERIENCES IN SA. THE APPROACH A case study by Student Village 2015
- 3. STA TRAVEL WANTEDSTUDENT VILLAGE TO… PROMOTE THE STUDENT ISIC TRAVEL CARD AND DRIVE SIGN UPS ON CAMPUS ENGAGE WITH THE STUDENTS AND POSITION STA TRAVEL AS THE FACILITATOR OF FUN AND ADVENTURE SHOWCASE EXCITING LOCAL EXPERIENCES TO WITS AND UCT STUDENTS THAT ARE RIGHT ON THEIR DOORSTEP DRIVE SOCIAL MEDIA ENGAGEMENT WITH STUDENTS A case study by Student Village 2015 FOCUS ON DOMESTIC TRAVEL AND PROMOTE THE STRONG LINK WITH SA TOURISM
- 4. CONCEPT AND APPLICATION Acase study by Student Village 2015
- 5. A case studyby Student Village 2015 EXPERIENCING JOHANNESBURG: • GOLDREEF CITY ACCESS AND ADVENTURE • SOWETO CYCLE TOUR • ORLANDO TOWERS BUNGEE JUMP • RED BUS HOP ON HOP OFF SITE SEEING TOUR
- 6. A case studyby Student Village 2015 EXPERIENCING CAPE TOWN: • SHARK CAGE DIVING EXPERIENCE • WATERFRONT CHAMPAIGNE CRUISE • CAPE PENINSULA TOUR • TWO x WINE FLIES TOURS TO SEVERAL WINE FARMS • RED BUS HOP ON HOP OFF SITE SEEING TOUR
- 7. MAKING EVERY STUDENT AWINNER ATTRACTED MASS PARTICIPATION CLOSE TO 5,000 STUDENTS ACROSS CAMPUSES APROXIMATELY 700 STUDENTS WERE SIGNED UP TO THE ISIC TRAVEL CARDS AS PART OF THE ACTIVATION RESULTS A case study by Student Village 2015 STUDENT VILLAGE EXCEEDED EXPECTATIONS – SEE FOR YOURSELF! STUDENT WINNERS WERE ABLE TO EXPERIENCE TEN AMAZING LOCAL EXPPERIENCES, ALL OF WHICH WILL FORM PART OF STA TRAVEL’S VIRAL MARKETING CAMPAIGN GOING FORWARD 1,017,415 IMPRESSIONS WERE MADE ON SOCIAL MEDIA AND 179,176 ACCOUNTS WERE REACHED IN TOTAL
- 8. FIND MORE CASESTUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA 19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076 A case study by Student Village 2015