This low-fidelity prototype summarizes an online platform that connects gift seekers with gift creators and suppliers to offer personalized gift experiences. The platform provides users personalized gift ideas and recommendations while saving them time. Gift creators and suppliers can share their ideas and products on the platform. Feedback from potential customers was positive but noted costs should not be too high and gifts must maintain a personal touch. Experts advised the business model is untested in Peru and the platform would need to seed the community of idea creators and carefully curate gift options.

1. Low-Fidelity Prototype

2. Magic is...
- Finding something good while not searching for it.
- Feeling serendipity.
- Playing as if we were kids.
- Receiving an unexpected gift by someone you love.

3. Idea
We connect people seeking great gifts (users) with gift
idea creators and gift suppliers through an online platform
which offers personalized gift experiences. The gift ideas
can be rated. Everyone loves to receive a special gift and
as a result enjoy an experience they didn't expect. This is
what we offer.
The users will have the following benefits:
• They will obtain personalized gift ideas.
• They will save time they would have spent thinking
about gift ideas, gift design or gift production.

4. How it works?
Gift idea
creators
Ideas
Experiences Gift
Users recipient
Info Online
platform
Items
Suppliers

5. Customer purchase flow
Describe your Get prepackaged
Gift search started First visit to web recommendations
acquaintance
Make purchase. from
Make purchase Take Receive Request ¿Undecided?
recommendations.
other actions. recommendations recommendations ¿Want someone
Take other actions to help?
We'll have a
Make purchase from
community which
initial
earns point/money for
recommendations.
recommending great
Take other actions
products.

6. Some examples
- A handcrafted gift
- Products by independent designers
- Experiences:
o A book with the signature of the author delivered by a
magician,
o Photographs of a married couple on a wall of a house to
surprise one of them.
o Recieving mail at unexpected places with incomplete
messages for a period of time. The last mail would give the
person the possibility to complete the message.
o Paragliding disguised person delivers you a card with free
paragliding classes

7. Logo
User profile
Video of what
we do, why we
do it and who
are we making
Quick access happier
for users, idea
creators and
suppliers
Home page
Prototype

8. Description of the
receiver of the gift
Use of bars
More info for getting more
recommendations
Prototype

9. Example of
recommendations
Use of icons
Additional options like:
- Sending the gift during
a dinner at a restaurant
- Send a handwritten
note
Prototype

10. Easy to use
Example of a rating (by the sender)
Prototype

11. Customer 1 (female, 25 years, single):
"I would use the platform for buying gifts, but I wouldn't
create gift ideas."
"I like giving surprises to people. Once I hired a man to
give a present to my aunt wearing a disguise."
Customer 2 (female, 22 years, in a relationship):
"I would use the platform and I would create gift ideas."
"I would like to have discounts for buying through this
platform."
Customer 3 (female, 21 years, single)
"It's an uncommon idea but the cost must not be so high".
Interviews - Recommendations & opinions from users

12. Customer 4 (female, 29 years, single):
"You can create consumption occasions, as 'Wednesday
to give joy'."
Customer 5 (female, 23 years, single):
"The ideas must be very special"
"Why do you think people would not try to do the idea
outside the platform?"
Customer 6 (female, 28 years, in a relationship):
"The idea must keep the personal touch of the person that
sends the gift".
Interviews - Recommendations & opinions from users

13. E-commerce expert (male, 42 years, single):
"In Peru, people don´t buy through websites. Is something
that is starting"
"Is very difficult that people would share their ideas as an
idea creator. You, as the enterprise, have to start the
community".
"The gift suppliers and gift ideas are key in the business.
You have to take a lot of care in these elements".
Interviews - Recommendations & opinions from
experts