Main Players and cloud offers, lists main players of cloud offers (Amazon, Google, Microsoft and Rackspace) and provides extremely compact specifics for each player.

1. Cloud Computing in the business core,
comparative analysis of main players
SKENDER KOLLCAKU
MILAN, ITALY (2012)

2. Why ERP Solution?
“ERP PROVIDES THE USER UNIFIED, CONSISTENT, UNIFORM ENVIROMENT”
 A dozen integrated modules (CRM, Project Management, Human
Resources, Sales, Scheduling, Decision-Making…) that address the breadth
of the organization’s needs.
 Scale to grow with the organization (scalability).
 Toolset that allows user customization (one of the main actual requests
from clients and IT business).
 ERP relies on a sophisticated, relational database with open access (web-
based, open to everyone).

3. CRM SOCIAL CRM
assigned departments WHO? everyone
company defined process WHAT? customer defined process
business hours (9-17) WHEN? customer sets the hours
defined channels WHERE? customer-driven dynamic
channels
transaction WHY? interaction
inside out HOW? outside in
Evolution CRM - SCRM

4. “Cloud Computing is Internet-based computing, whereby shared
resources, software and information are provided to computers and
other devices on demand, like the electricity grid.”
“It’s more a business model than a changing technology, although it
has a few important parameters such as: delivery over the web,
scalability, elasticity and multi tenancy.”
from Wikipedia
Cloud Computing: definitions

5. Which drives the need for Cloud Computing?
 The increasing cost of acquisition, implementation and deployment
of IT (buying hardware/software, maintenance of systems, security
and logistics)
 The difficulty of attracting and training IT staff
 Cost reductions
 Provides a platform for a business to achieve its ambitions of
having an ‘inclusive’ IT system that covers the entire supply chain
and its customers, enabling and generating business growth more
effectively.

6. Main aspects of Cloud systems
 TYPES (IaaS, PaaS, SaaS)
 MODES (Private, Public, Hybrid)
 FEATURES (Elasticity, Reliability, Virtualization)
 LOALITY (Local, Remote, Distribuited)
 BENEFITS (Cost reductions, Ease of use)
 STAKEHOLDERS (Providers, Resellers, Users)
 COMPARES TO (Service-oriented architecture, Grid, Internet of services)

7. Main players and cloud offers
Amazon Web Services (AWS)
Microsoft Azure
Google Cloud Platform

8. Comparative Analysis
Common things
(license type, the
intended user group,
the security offered,
payment systems,
formal agreements,
common APIs…)
Differences (storage
space, computing
power, platforms for
own software
development, online
software
applications…)Possible standards
Portability and
operability (it should
not be locked-in)

9. Taxonomy as a tree-based structure
 Method to identify and explain cloud players differences and characteristics.
 The characteristics are organized in specific tables and then proposed as
a tree-based structure.
 It allows quick classifications of the different cloud computing services and
makes it easier to compare them.
 The classification can also help researchers identify areas that could be
standardized

10. Amazon Elastic Compute Cloud (EC2)
LEVEL FOUND CHARACTERISTICS
Service IaaS
License Proprietary base framework
User group Corporate use
Payment Pay-per-use
Agreements/Security SLA/PKI
Supported OS Non-preconfig with Linux,
Windows Server, OpenSolaris
Standards Public API
Virtualization Xen
Dev. tools Command-line, Developer API, Oracle,
MySQL

11. Tree-based structure of Amazon EC2
Cloud Computing Services
Iaas PaaS SaaS
OpenSource Proprietary
Corporate Private
Free Pay-per-use Dynamic
no-SLA SLA

12. Microsoft Azure
LEVEL FOUND CHARACTERISTICS
Service PaaS
License Proprietary
User group Corporate use
Payment Pay-per-use, Free promotion offers
Agreements/Security SLA/Unknown
Supported OS Windows
Standards Web-based SOAP and REST
Dev. tools Live services, .NET, MS SQL, SharePoint,
CRM Services

13. Google Cloud Platform
LEVEL FOUND CHARACTERISTICS
Service SaaS
License Proprietary
User group Corporate and prrivate use
Payment Free (private use),
Pay/Year (60$/year corporate use)
Agreements
Security
no SLA (private), SLA (corporate)
HTTPS, SSL
Standards No standards
Domain Office suite, Email, Calendar, Data
exchange etc…

14. Cloud challenges
 Cloud services vary a lot
 Lack of universal definitions and standards
 Security/Privacy issues
 Data may ONLY be data if it is necessary to know the physical location of the
data (EU’s data law)

15. Thank you!
Milan (Italy), 2012