Social is now mainstream. For those of us who use it daily, the reasons to use it seem obvious. But for many, the allure eludes us. And the hype - it's overwhelming.
In this deck, I explain the potential value of using these platforms to express our creativity, to find our people by sharing our interests and who we are.
Social is now mainstream. For those of us who use it daily, the reasons to use it seem obvious. But for many, the allure eludes us. And the hype - it's overwhelming.
In this deck, I explain the potential value of using these platforms to express our creativity, to find our people by sharing our interests and who we are.
How digital differs - for aspiring female CDs in advertisingRebecca Rivera
Women creatives trying to get ahead in advertising need every advantage they can get. In this presentation, I make the case that being digital can make the difference. And that further, women creatives are good at digital because it’s technology + storytelling + relationship building.
I first presented this deck at The 2012 3% Conference. The deck was co-authored by Jeff Miller of JM Creative.
Presentation 1: The Generations Presentation 1 introductionClicked
An introduction to the theory of generations. Originally prepared in 2006, so the dates are all out, but the principles remain. More in this series:
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Often, the argument for work/life balance presumes the demands of parenting is the great motivator, which ignores the very real needs, choices and dreams of childless creatives. In this panel, which I moderated at the 2014 3% Conference, we explored how everyone, with kids or without, deserves a life outside the ad agency; why parents & non-parents should have each others’ backs; and ultimately why happy people make the best work. Panelists included: Tracy Wong of WONGDOODY, Cynthia Maller of Samsclub.com and freelance writer Shoshanna Kelly.
The guide to Generation Y, or Millennials, of Digital natives, or whatever you want to call them. Originally prepared in 2006. Reassuringly many of the insights still ring true. More in this series:
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Presentation 5 How understanding the generations benefits marketingClicked
How to make sense of generation perspectives. Some free consultancy for you. Originally prepared in 2006. More in this series:
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
The definitive view of baby Boomers in the UK. Originally prepared in 2006.
More in this series:
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing