【自造松充電課】物聯網創新案例商品化挑戰
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Might Group is a technology company founded in 1986 that develops and manufactures wireless modules. It has expanded operations through establishing factories in China and Taiwan and an innovation hub in Taiwan. Might Group has many domestic and international customers for its wireless products, including startups it has supported through accelerators. One such startup customer was Ubiquiti Networks, whose founder went on to become one of the youngest billionaires after its successful IPO. The document also discusses lessons learned from the failed Kickstarter campaign of a startup customer named Zano, including risks of overestimating capabilities and underestimating costs when developing hardware products.
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【自造松充電課】物聯網創新案例商品化挑戰
- 2. MIGHT GROUP | http://www.mightynet.co2 about Ray Tai 戴憶帆 邁特創新基地 / CEO • Metropolitan State University MBA • MakerPro - 講師&產業顧問 • TRIPLE - 講師 • StarFab Accelerator -導師&產 業顧問 • 500 Rookies Fund - 導師
- 4. MIGHT GROUP | http://www.mightynet.co4 Might Group Milestones 1986 Founded at Hsinchu, Taiwan 1996 Set up Chance Electronic at Dongguan, China 2008 Set up Chance Technology at Dongguan, China 2014 Set up 2nd Might factory for Optical Business 2016 Set up Mighty Net, Innovation Hub in NTHU
- 7. MIGHT GROUP | http://www.mightynet.co 7 2005 - Funder Robert Pera left Apple and fund Ubiquiti Networks by $30,000 - cooperated with Might Group for wireless module 2011 - Ubiquiti Networks IPO at NASDAQ - Top 3 customer of Might Group 2014 - Robert Pera Became Top 10 “Youngest Billionaires in the World” 24
- 33. MIGHT GROUP | http://www.mightynet.co 『 You jump off a cliff and you assemble an airplane on the way down 』 Reid Hoffman, Founder of LinkedIn
- 35. MIGHT GROUP | http://www.mightynet.co Dec 2013 • Kickstarter $297,824 as 745% over target 2014 Sept. • Much- delay, non- tech prototype release Jan 2015 • Last update and delay again due to the LED display
- 36. MIGHT GROUP | http://www.mightynet.co Dec 2013 • Kickstarter $297,824 as 745% over target 2014 Sept. • Much- delay, non- tech prototype release Jan 2015 • Last update and delay again due to the LED display
- 37. MIGHT GROUP | http://www.mightynet.co Dec 2013 • Kickstarter $297,824 as 745% over target 2014 Sept. • Much- delay, non- tech prototype release Jan 2015 • Last update and delay again due to the LED display
- 54. MIGHT GROUP | http://www.mightynet.co The success of the Kickstarter funding project (20 times beyond the target) has put huge pressure on the Zano team to force them to develop additional features and to expand production scale for each order. Zano team rushed into production before functional product has NOT yet proved in order to catch the deadline.
- 60. MIGHT GROUP | http://www.mightynet.co 1. Do Not have working relationships with any other solutions company or EMS factories 2. Paid 50% of money to secure the 20k Units LCDs 3. Marketing team with very limited hardware experience
- 62. MIGHT GROUP | http://www.mightynet.co Right Demand and UX（User Experience）
- 63. MIGHT GROUP | http://www.mightynet.co Cost + Function + ID + Schedule = 1
- 64. MIGHT GROUP | http://www.mightynet.co Cost & Price underestimated
- 65. MIGHT GROUP | http://www.mightynet.co No experience in Hardware Supplier Chain
- 68. MIGHT GROUP | http://www.mightynet.co Software is Solo, Hardware is Symphony
- 70. MIGHT GROUP | http://www.mightynet.co 『And the more you know how to make things, the better designer you’re going to be』 Yurchenco, ID of Apple Mouse