This document discusses how cloud services can help businesses in three aspects: 1) Reduce costs and inefficiencies of IT resource investments and maintenance by allowing flexible access to computing power, 2) Assist business operations, data analysis, and strategic decision making through applications of big data analytics, and 3) Enable innovative services and business models through cognitive services that add human-like intelligence to information solutions.

2. 2

3. 雲端服務在商務應用的三部曲
降低運算資源投
資與維運的成本
3

4. MICROSOFT CONFIDENTIAL
傳統IT投資的挑戰: 捉模不定的資源需求
時間
IT資源
實際 IT 使用量
已採購的
IT 資源
浪費的資源
IT 供不應求
固定的 IT 成本
IT 需求預估
初始
門檻

5. MICROSOFT CONFIDENTIAL
雲端的世界: 運算資源與企業需求的緊密配合
實際 IT 使用量
取得的 IT 服務
降低
初期
成本
減少過度投資
避免供不應求
當需求收縮時,
成本同步降低
時間
IT服務 IT 需求預估

6. 傳統機房 公有雲
從採購至佈署之時間
財務與資產投資
伺服器使用率
資料中心經濟規模
維運管理

7. Programming languages + tools
.NET, Visual Studio + Eclipse, TFS + Git, Java,
NodeJS, PHP, Python, Ruby, C++
Microsoft cloud infrastructure
Big Data/Analytics
Machine Learning
IoT/Event Hub
Data Analytics
Web
Mobile
Media
CDN
IaaS
Virtual Machines
Container Service
Storage
Networking
PaaS

8. 雲端服務在商務應用的三部曲
協助企業的營運
分析與策略行動
降低運算資源投
資與維運的成本
8

9. Units sold, discounts, and profit
before tax
9
企業大數據的應用:從資料到決策和行動
Revenue and target by region Departments headcountXT2000 status list
Show only problems
Indicator
Preliminary Budget
Materials and Packaging Review
Book Advertising Slots
Fall Showcase Event Analysis
End User Survey
Technical Review Milestone
Status 2M
1.5M
1M
0.5M
0M
Discounts(Millions)
50K 60K 70K 80K 90K 100K 110
Product A
Product D Product C
Product F
Product G
銷售
洞悉營收的表現與
趨勢
人事
瞭解組織架構與員
工動態
行銷
建立更有效的客戶
行銷策略
財務
掌握全盤財務的控
管
North South
Region: South
Target: 13450
Highlighted:
4900
Revenue Target

10. 預測分析 (Predictive Analytics)
從歷史數據鑑往知來
Recommenda-
tion engines
Advertising
analysis
Weather
forecasting for
business planning
Social network
analysis
IT infrastructure
and web app
optimization
Legal
discovery and
document
archiving
Pricing analysis
Fraud
detection
Churn
analysis
Equipment
monitoring
Location-based
tracking and
services
Personalized
Insurance
Predictive analytics should
address the likelihood of
something happening in
the future, even if it is just
an instant later…

11. 認知服務
賦予資訊解決方案
的人性化

12. 雲端服務在商務應用的三部曲
協助企業的營運
分析與策略行動
降低運算資源投
資與維運的成本
造就智慧型創新
服務與商業模式
12

14. 認知服務的創新應用範例
http://build.microsoft.com/

15. “Cloud is a given. CIOs no longer ask whether they should use
cloud, but rather how.”*
“55% of CIOs indicated they
would source all their critical
apps in the cloud by 2020.”***
Reduce
costs and
inefficiencies
Increase revenue
with existing assets
Create
new business
models
*”Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy,” Forrester, Liz Herbert, January 2015
**Forrester, 2014
***Smith, David Mitchell et al. Predicts 2014: Cloud Computing Affects All Aspects of IT. Gartner, Inc. December 4, 2013.
****IDC, CIO webinar, 2014
雲端服務的持續發展推昇它對商務價值的層次
“Traditional on-premises data
storage is four times the cost
of cloud storage.”**
“Seventy percent of CIOs
will embrace a cloud-first
strategy by 2016.”****
降低IT成本 營運分析與決策 創新服務與商業模式