This document discusses using Facebook's Marketing API and provides examples of how to upload product catalogs and retrieve advertising insights and metrics. It demonstrates Python code samples to upload a product feed, update product availability and pricing, and retrieve advertising insights data. The presentation also covers how to analyze marketing data using the API to identify opportunities such as campaigns with low ROI.
1. The document discusses Facebook Pixel and App Events for tracking user activity on websites and mobile apps. It provides documentation links and examples of how to implement Facebook Pixel and App Events using code snippets.
2. Implementation instructions are given for both Facebook Pixel for tracking website activity and standard events, as well as Facebook App Events and standard events for tracking activity within mobile apps.
3. Code examples and documentation links are provided to demonstrate how to install tracking pixels and SDKs and measure standard events and custom events within both websites and mobile apps using Facebook analytics tools.
This document provides technical specifications for Facebook video, including dimensions, aspect ratios, frame rates, video and audio codecs, and bitrates. It lists dimensions and aspect ratios of 1200x628 at 1.9:1 and 1936x1936 at 1:1, frame rates of 25 and 30 fps, H.264 video encoding at High Profile and AAC audio encoding at 128kbps, and that the moov atom is used.
This one sentence document appears to be a reference to an answer provided by Dora Lin on May 21, 2024. The document consists of Chinese characters stating the answer is only for reference purposes.
1) The document provides an overview of the Facebook advertising API and how to get started using it. It discusses the different access levels for the API, how to authorize and get an access token, and examples of creating advertising campaigns, ad sets, ads and targeting audiences using the API.
2) It also covers important concepts like bidding and object specs needed to define ads, and recommends ways to familiarize yourself with targeting specs and estimating reach through the API.
3) The document aims to help developers understand how to leverage the Facebook advertising API to programmatically create and manage ad campaigns at scale.
The document outlines Facebook's Creative Marketing API which allows creating and posting different types of content like linked page posts, posts, and page posts. It lists the different post types that can be created including desktop right column posts and different fields required for each post type, such as title, body, and image for basic posts or object story spec, page ID and image hash for page posts. It also mentions more advanced post formats like carousels.
This document discusses using Facebook's Marketing API and provides examples of how to upload product catalogs and retrieve advertising insights and metrics. It demonstrates Python code samples to upload a product feed, update product availability and pricing, and retrieve advertising insights data. The presentation also covers how to analyze marketing data using the API to identify opportunities such as campaigns with low ROI.
1. The document discusses Facebook Pixel and App Events for tracking user activity on websites and mobile apps. It provides documentation links and examples of how to implement Facebook Pixel and App Events using code snippets.
2. Implementation instructions are given for both Facebook Pixel for tracking website activity and standard events, as well as Facebook App Events and standard events for tracking activity within mobile apps.
3. Code examples and documentation links are provided to demonstrate how to install tracking pixels and SDKs and measure standard events and custom events within both websites and mobile apps using Facebook analytics tools.
This document provides technical specifications for Facebook video, including dimensions, aspect ratios, frame rates, video and audio codecs, and bitrates. It lists dimensions and aspect ratios of 1200x628 at 1.9:1 and 1936x1936 at 1:1, frame rates of 25 and 30 fps, H.264 video encoding at High Profile and AAC audio encoding at 128kbps, and that the moov atom is used.
This one sentence document appears to be a reference to an answer provided by Dora Lin on May 21, 2024. The document consists of Chinese characters stating the answer is only for reference purposes.
1) The document provides an overview of the Facebook advertising API and how to get started using it. It discusses the different access levels for the API, how to authorize and get an access token, and examples of creating advertising campaigns, ad sets, ads and targeting audiences using the API.
2) It also covers important concepts like bidding and object specs needed to define ads, and recommends ways to familiarize yourself with targeting specs and estimating reach through the API.
3) The document aims to help developers understand how to leverage the Facebook advertising API to programmatically create and manage ad campaigns at scale.
The document outlines Facebook's Creative Marketing API which allows creating and posting different types of content like linked page posts, posts, and page posts. It lists the different post types that can be created including desktop right column posts and different fields required for each post type, such as title, body, and image for basic posts or object story spec, page ID and image hash for page posts. It also mentions more advanced post formats like carousels.