Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook廣告行銷致勝之道

630 views

Published on

確保您的廣告行銷大成功,你需要做到發送100%正確的訊號

(from Facebook廣告行銷研討會 2016-02 台北)

demoshop sample:
https://github.com/liyu1981/demoshop-msite
https://github.com/liyu1981/demoshop-ios

Published in: Marketing
  • Be the first to comment

Facebook廣告行銷致勝之道

  1. 1. 1 YU LI SOLUTIONS ENGINEER APAC
  2. 2. 2 01 02 03 Facebook
  3. 3. 3 Facebook Pixel / Standard Events App Events
  4. 4. 4Facebook FacebookFacebook
  5. 5. 5 100%
  6. 6. 6 100% Facebook FacebookFacebook Facebook FacebookFacebook Facebook
  7. 7. 7Facebook FACEBOOK PIXEL APP EVENTSSTANDARD EVENTS
  8. 8. 8 Pixel
  9. 9. 9 <!-- Facebook Pixel Code --> <script> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','//connect.facebook.net/en_US/fbevents.js'); // Insert Your Facebook Pixel ID below. fbq('init', '<FB_PIXEL_ID>'); fbq('track', 'PageView'); </script> <!-- Insert Your Facebook Pixel ID below. --> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=<FB_PIXEL_ID>&ev=PageView&noscript=1" /></noscript> <!-- End Facebook Pixel Code --> fbq object pixel ID Standard Event Static pixel
  10. 10. 10 Facebook Pixel https://developers.facebook.com/docs/marketing-api/facebook-pixel/ Standard Events https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents Pixel Helper https://developers.facebook.com/docs/facebook-pixel/pixel-helper Demo Time
  11. 11. 11 App Events
  12. 12. 12
  13. 13. 13 Facebook SDK for iOS/Android https://developers.facebook.com/docs/ios/getting-started https://developers.facebook.com/docs/android/getting-started Facebook App Events https://developers.facebook.com/docs/app-events Standard Events https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents App Events Helper https://www.facebook.com/analytics/<your app id>, go Events -> Most Recent https://developers.facebook.com/tools/app-ads-helper/ Demo Time
  14. 14. 14Facebook C C A0% 1 B
  15. 15. 15 FACEBOOK SOLUTIONS+ENGINEERING www.facebookmarketingdevelopers.com/accelerator
  16. 16. 16 <script> fbq('track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ }); </script> Conversion Pixel <script> window._fbq(['track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ }]); </script> Caution: 2016-Q2 Facebook Standard Events

×