1.
1
YU LI
SOLUTIONS ENGINEER
APAC

2.
2
01
02
03
Facebook

3.
3
Facebook Pixel / Standard Events
App Events

4.
4Facebook
FacebookFacebook

5.
5
100%

6.
6
100%
Facebook
FacebookFacebook
Facebook
FacebookFacebook
Facebook

7.
7Facebook
FACEBOOK PIXEL APP EVENTSSTANDARD EVENTS

8.
8
Pixel

9.
9
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
// Insert Your Facebook Pixel ID below.
fbq('init', '<FB_PIXEL_ID>');
fbq('track', 'PageView');
</script>
<!-- Insert Your Facebook Pixel ID below. -->
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=<FB_PIXEL_ID>&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
fbq object
pixel ID
Standard Event
Static pixel

10.
10
Facebook Pixel
https://developers.facebook.com/docs/marketing-api/facebook-pixel/
Standard Events
https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents
Pixel Helper
https://developers.facebook.com/docs/facebook-pixel/pixel-helper
Demo Time

11.
11
App Events

12.
12

13.
13
Facebook SDK for iOS/Android
https://developers.facebook.com/docs/ios/getting-started
https://developers.facebook.com/docs/android/getting-started
Facebook App Events
https://developers.facebook.com/docs/app-events
Standard Events
https://developers.facebook.com/docs/marketing-api/facebook-pixel/#standardevents
App Events Helper
https://www.facebook.com/analytics/<your app id>, go Events -> Most Recent
https://developers.facebook.com/tools/app-ads-helper/
Demo Time

14.
14Facebook
C C
A0% 1 B

15.
15
FACEBOOK SOLUTIONS+ENGINEERING
www.facebookmarketingdevelopers.com/accelerator

16.
16
<script>
fbq('track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ });
</script>
Conversion Pixel
<script>
window._fbq(['track', ’<conversion-pixel-id>’, { value: 123, currency: ‘USD’ }]);
</script>
Caution: 2016-Q2 Facebook Standard Events