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איך משווקים סטארטאפ
The document outlines a comprehensive approach to startup marketing, emphasizing market mapping, strategy creation, and implementation. It highlights essential steps for understanding the product, identifying customer behavior, and developing a coherent marketing communication plan. Additionally, it stresses the importance of creativity and adaptability in maintaining competitive advantage.
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איך משווקים סטארטאפ
- 1. How to Buildyour Startup Marketing Hayut Yogev CEO
- 7. Marketing has clearrules to follow
- 8. The 5 Toolsof Startup Marketing
- 9.
- 10. 3 steps formapping the market 1. Learning the product and company 2. Defining the relevant fields 3. Monitoring the market
- 11.
- 12. Market Mapping 1. Say goodbyeto subjective points of view. 2. Don’t ask customers if they’ll use the product or what they need 3. Don’t adopt the same plan as the startup next door 4. Understand what you really have to offer 5. Monitor customer behavior 6. Find the opportunities 7. Identify the barriers
- 13. 2. Laying theMarket Strategy Foundations
- 14. What is aMarket Strategy? A process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage (Wikipedia)
- 15. A “Market Strategy”arms startups with the applicable tools and valuable knowledge they need to become market leaders.
- 16. The 4 CoreDilemmas* *Source: Gaia Model
- 17. The 4 CoreDilemmas 1 *source: Gaia Model What do we do? The Product
- 18. The 4 CoreDilemmas 2 *source: Gaia Model What Market Category should we play in?
- 20. The 4 CoreDilemmas 3 *source: Gaia Model Who are our Main and secondary Customers?
- 21.
- 22. The 4 CoreDilemmas 4 *source: Gaia Model What is our Value Proposition?
- 23. The 4 CoreDilemmas What do we do? What market The Product Category are we playing in? Who are our Main and secondary Customers? What is our Value Proposition? *source: Gaia Model
- 24. 3. Plan, Prepareand Consolidate your startup’s marketing communications
- 25. “By failing toprepare, you are preparing to fail.” ― Benjamin Franklin
- 27. Building the MarketingActivities plan
- 29.
- 30. 1st week Marketing Monthly activities plan Finalizeproduct doc. New intro ppt for Operators New intro ppt for partners New intro ppt forMedia Update one pager Marketing Material / Website Lead generation Social networks Annual market show kickoff Find 2 potential content preparation partners in Europe Minimun 15 tweets per month: 1) Articles 2) Exhibitions 3) Features 4) Every PR 5) Check out the news New product PR PR Blog Competative analysis 3rd week Partners:Two-pager New website design Marketing Requirements Document Customer Case study Posts, a case study from PR Goals: Company one post per month PR - one posts and one case studies per month - Find Giveaway - Show brochure - Consider potential partners for a mutual event at the show Desgin and arrangments of Stand Generation of meetings with Customers of both type, partners & Agents Activation of agents for meeting generation Activation of PR for meeting generation with Journalists & Analysts Giveaways Map Prospective Operators in 1 target markets in Europe. Lead Research in UK Find 7 app developers for Operators Buy leads name list. Share a blog post on LinkedIn and start a discussion Effectivness questionable Start retweeting Share a blog post on LinkedIn Utilize Linked In for lead research Comment on 3 OTT related tweets/discussions Looking for more ideas for releases towards the show discuss timing in light of newsletter, TBD with PR PR to contact 3 market leaders from list every month Operator's case study (PR) Company Post Guest post 4th week Partners: New post Whitepaper - capabilities Gather Journalists kit materials Towards Annual conference 1) inviting customers and partners 2) inviting Analysts and journalists Contents: 2* Blog stories 1* Partner release Newsletter: 1) One PR 2) One blog post Newsletter Exhibitions 2nd week Update on website Presentores Meeting Show invitations Show Business cards' design Contact 2 Operators in 2 target markets in Europe Find and contact 2 content providers Share a blog post on LinkedIn Start Discussions: 1) 2) TBD with PR Content preparation (?) Company Post Case study Guest Post Company post - Companion devices guest post Research websites Resrach WP Compare offerings - differentiating factor
- 32. 4. Ready, Go!Marketing Implementation
- 33. Implementing the Marketingplan 1. Execute the plan as scheduled 2. Make sure everything works as planed 3. Get involved! talk with your sales. Talk with your Collaborations. Talk with your target customers. 4. Measure the results.
- 35.
- 36. Tvinci winning “BestTV Everywhere /Multi-Screen Service” at the CSI Awards 2013 at IBC
- 37. 5. Always keepone step ahead…
- 38. Always keep onestep ahead 1. 2. 3. 4. Be creative Read. Learn. Follow. Be aware to new marketing trends Be innovative
- 39.
- 40. Thank You Email: Hayut@gaia-vsm.com Website:www.gaia-vsm.com