Thailand's retail industry is worth approximately 1.4 trillion baht and is expected to grow 3-5% in 2011. The market consists of traditional mom and pop stores and modern retailers operating in various formats. Major modern players include Tesco Lotus, Big C, 7-Eleven, Central Food Retail, and Central Retail Corporation. Future growth is expected from tourists from China and India, and infrastructure projects like a new Bangkok skywalk are expected to boost certain retail areas. Competition remains high as new entrants expand and existing players renovate stores.
Using Multiple Workbooks & Consolidation in Microsoft ExcelExcel
This slide presentation will walk you through a step by step process of creating apps which use multiple workbooks. This presentation describes both manual & automatic consolidation options.
Thailand's retail industry is worth approximately 1.4 trillion baht and is expected to grow 3-5% in 2011. The market consists of traditional mom and pop stores and modern retailers operating in various formats. Major modern players include Tesco Lotus, Big C, 7-Eleven, Central Food Retail, and Central Retail Corporation. Future growth is expected from tourists from China and India, and infrastructure projects like a new Bangkok skywalk are expected to boost certain retail areas. Competition remains high as new entrants expand and existing players renovate stores.
Using Multiple Workbooks & Consolidation in Microsoft ExcelExcel
This slide presentation will walk you through a step by step process of creating apps which use multiple workbooks. This presentation describes both manual & automatic consolidation options.
This document discusses 7-Eleven's adoption of capability sourcing to improve its strategic position. It outlines how 7-Eleven evaluated its functions and outsourced capabilities like distribution, procurement, and data analysis to specialized partners. This reduced costs while maintaining control over important strategic capabilities. Partnerships with companies like Frito-Lay, Hershey, and Anheuser-Busch helped 7-Eleven develop new products and better target customers. Through dynamic capability sourcing, 7-Eleven cut costs, improved quality, and gained a competitive advantage.
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
Customer experience management is based on customer-oriented principles: it focuses on the customer’s experience with the end product and CEM seeks to comprehend his expectations and to create as many positive touching points as possible. The final goal of customer experience management is to turn happy customers into advocates of the respective brand/ product.
User Experience Maps (or Customer Journey Maps) enable you to track customer experiences and to draw outlines from their first contact with the respective brand until the ultimate disposal of the end product. All individual touching points will be evaluated and rated with an either positive or negative user experience (by using differently colored icons, for example). Thus, a map of the product experience evolves which exemplifies potential obstacles in regard to customer interaction.
Franchise International Malaysia: SEA Franchsie Industry Trends 2015Jeffrey BAHAR
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, presented the growth and opportunity in Franchising Business Industry in SEA Asia 2015. Presented as 1st opening plenary session at Franchise International Malaysia 2015 by Malaysia Franchise Association, Kuala Lumpur 18 May 2015
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
This document discusses 7-Eleven's adoption of capability sourcing to improve its strategic position. It outlines how 7-Eleven evaluated its functions and outsourced capabilities like distribution, procurement, and data analysis to specialized partners. This reduced costs while maintaining control over important strategic capabilities. Partnerships with companies like Frito-Lay, Hershey, and Anheuser-Busch helped 7-Eleven develop new products and better target customers. Through dynamic capability sourcing, 7-Eleven cut costs, improved quality, and gained a competitive advantage.
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
Customer experience management is based on customer-oriented principles: it focuses on the customer’s experience with the end product and CEM seeks to comprehend his expectations and to create as many positive touching points as possible. The final goal of customer experience management is to turn happy customers into advocates of the respective brand/ product.
User Experience Maps (or Customer Journey Maps) enable you to track customer experiences and to draw outlines from their first contact with the respective brand until the ultimate disposal of the end product. All individual touching points will be evaluated and rated with an either positive or negative user experience (by using differently colored icons, for example). Thus, a map of the product experience evolves which exemplifies potential obstacles in regard to customer interaction.
Franchise International Malaysia: SEA Franchsie Industry Trends 2015Jeffrey BAHAR
Jeffrey Bahar, Deputy CEO of Spire Research and Consulting, presented the growth and opportunity in Franchising Business Industry in SEA Asia 2015. Presented as 1st opening plenary session at Franchise International Malaysia 2015 by Malaysia Franchise Association, Kuala Lumpur 18 May 2015
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
แนวทางการจัดการความเสี่ยงที่ส่งผลต่อต้นทุนการจัดการสินค้าคงคลัง
ของร้านขายยา CDE ในจังหวัดขอนแก่น
The Approach of Risk Management that Affecting the
Inventory Management Cost of CDE Drugstore in Khonkaen Province
Best Practice in Communication
ราชวิทยาลัยกุมารแพทย์แห่งประเทศไทย สมาคมกุมารแพทย์แห่งประเทศไทย
บรรณาธิการ วินัดดา ปิยะศิลป์ วันดี นิงสานนท์
ISBN 978-616-91972-1-8
Saccharomyces boulardii in the prevention of antibiotic-associated diarrhoeaUtai Sukviwatsirikul
This systematic review and meta-analysis evaluated the effectiveness of Saccharomyces boulardii in preventing antibiotic-associated diarrhea in children and adults based on 21 randomized controlled trials involving 4780 participants. The administration of S. boulardii compared to placebo or no treatment reduced the risk of antibiotic-associated diarrhea from 18.7% to 8.5%. S. boulardii was effective in reducing the risk of antibiotic-associated diarrhea in both children and adults. It also reduced the risk of Clostridium difficile-associated diarrhea in children but not adults. Overall, the results confirm that S. boulardii is effective for preventing antibiotic-associated diarrhea in children and adults.
This document provides information on drugs used to treat acute diarrhea. It begins with definitions of diarrhea from WHO. It then discusses estimates of child mortality due to diarrhea in Thailand from 2010 to 2012. It presents data on the age distribution of diarrhea cases and hospital admissions. It lists common bacterial, viral, and parasitic pathogens that cause childhood diarrhea. It discusses the pathogenesis of acute diarrhea and describes fluid and electrolyte losses and consequences of dehydration and nutritional deficits. It provides details on fluid and electrolyte composition of diarrheal stool from different pathogens. It outlines the objectives of diarrhea treatment and causes of death. It then discusses use of oral rehydration therapy and solutions. It recommends probiotics, continued feeding, and zinc supplementation. It
Systematic review with meta-analysis: Saccharomyces boulardii in the preventi...Utai Sukviwatsirikul
This systematic review and meta-analysis evaluated the effectiveness of Saccharomyces boulardii in preventing antibiotic-associated diarrhea in children and adults based on 21 randomized controlled trials involving 4780 participants. The administration of S. boulardii compared to placebo or no treatment reduced the risk of antibiotic-associated diarrhea from 18.7% to 8.5%. S. boulardii was effective in reducing the risk of antibiotic-associated diarrhea in both children and adults. It also reduced the risk of Clostridium difficile-associated diarrhea in children. The quality of evidence was rated as moderate to low based on limitations in the design and reporting of the included studies. This meta-analysis confirms the effectiveness of
Saccharomyces boulardii in the prevention of antibiotic-associated diarrhoea ...Utai Sukviwatsirikul
Saccharomyces boulardii in the prevention of antibiotic-associated
diarrhoea in children: a randomized double-blind placebo-controlled
trial
M. KOTOWSKA, P. ALBRECHT & H. SZAJEWSKA
Department of Pediatric Gastroenterology and Nutrition, The Medical University of Warsaw, Warsaw, Poland
Accepted for publication 24 November 2004
2. Consumer Trends Commercial Impact
1. ลูกค้าเน้นความสําคัญของการ
ได้รับคุณค่าจากสินค้าหรือบริการ
Consumers shopping more
online.
Group buying websites
offering limited-time deals
have become popular.
Rise of fixed price stores and
discounting concepts.
Hard discounters gain share at
the expense of other channels.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
4. Consumer Trends Commercial Impact
2. ลูกค้าระมัดระวังเรื่องการใช้จ่ายและ
การเป็นหนี้มากขึ้น
Education loans have soared
due to the rising tuition fee.
Debit and pre-paid cards are
enjoying strong growth.
The credit card market was
hard hit.
Businesses offering “payday
loans” and P2P lending booms.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
5.
6. Consumer Trends Commercial Impact
3. อํานาจของผู้บริโภคมีมากขึ้น Websites that give consumers a
voice have gone up.
Monitoring conversations
about brands and engaging in
dialogue with customers.
Celebrity endorsement on
Twitter has become a major
source of new business.
Ads via social media are
effective for creating BUZZ.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
7.
8. Consumer Trends Commercial Impact
4. การบริโภคสินค้าและบริการต่าง
วัฒนธรรมมีแนวโน้มสูงขึ้น
Cultural diversity offers
companies to create a more
diverse range of products.
Growing demand for more
sophisticated beauty products
that meet the needs of diverse
skin tones and hair types.
The rising number of Muslim
consumers creates growing
demand for Muslim products.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
9.
10. Consumer Trends Commercial Impact
5. ผู้บริโภคห่วงใยสุขภาพ และต่อสู้กับ
เรื่องของโรคอ้วนมากขึ้น
Strong demand for weight
management products.
Restaurants developing low-
calorie and reduced fat
options, printing it on menus.
Development of plant-based
sweeteners will lead to a new
gen of low-sugar foods.
Growing demand for plus-size
clothing.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
11.
12.
13. Consumer Trends Commercial Impact
6. ทัศนคติของการชะลอความชรา Hair colorants and hair loss
treatments benefit from desire
for a younger appearance.
Demand for anti-agers holds up.
There is growing demand for
health prevention products –
supplements, functional foods.
The market for non-surgical
cosmetic procedures is
booming.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
14.
15. Consumer Trends Commercial Impact
7. การบริโภคเชิงประสบการณ์เป็นที่
ต้องการมากขึ้น
Consumers favor experience to
material possession.
Tourism demand remains
strong, with seeking exotic and
adventurous destinations.
Retailers offering enhanced
personalized experiences.
Group buying websites benefit
from the demand for escapism.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
16.
17. Consumer Trends Commercial Impact
8. ทัศนคติของการห่วงใยสังคมและ
สิ่งแวดล้อมมีมากขึ้น
Items, Fairtrade, Free-range
meats, vegetarian, organic,
local-, eco-friendly products
becoming more mainstream.
Cause marketing are
incorporated into strategy by
partnering with charities.
Eco-tourism benefit from a
desire by consumers who
concern for environment.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
18.
19. Consumer Trends Commercial Impact
9. การต่อต้านสินค้าที่มีสารเคมี และ
สนับสนุนสินค้าที่ใช้วัสดุธรรมชาติ
There is growing demand for
products that are all-natural or
free of artificial additives.
Ingredients suppliers are
affected as manufacturers seek
natural substances.
Natural pet foods emerges as a
growth segment.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
20. Consumer Trends Commercial Impact
9. การต่อต้านสินค้าที่มีสารเคมี และ
สนับสนุนสินค้าที่ใช้วัสดุธรรมชาติ
Foodservice chains are
incorporating more natural
ingredients into their menus.
Demand for organic packaged
foods holds strong.
Natural and organic beauty and
personal care brands are
penetrating the mass market.
Mainstream players eliminate
harmful chemicals.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
21.
22. Consumer Trends Commercial Impact
10. การเติบโตของธุรกิจที่เกี่ยวข้อง
กับโทรศัพท์มือถือ
Rapid growth in demand for
smartphones and tablets.
Development of m-commerce,
location-based services and QR
code.
Booming market for a vast
range of mobile phone apps.
The Burgeoning apps market
opens up opportunities for
digital and mobile ads.
แนวโน้มพฤติกรรมผู้บริโภคทั่วโลก
40. The Traditional Mental Model of Marketing
(B2C)
40
First
Moment
of Truth
Second
Moment
of Truth
Stimulus
At shelf
In-store
Experience
41. The New Mental Model of Marketing (B2C)
41
First
Moment
of Truth
Second
Moment
of Truth
Stimulus
Pre-
shopping |
In-store |
In-home
At shelf
In-store
Experience
50. 2. ชนะใจลูกค้าด้วยการมีข้อมูลที่ค้นหาได้จากสมาร์ทโฟน
∗ 95% of smartphone users have searched for
local information.
3. เป็นผู้นําทางด้าน T-Commerce
∗ 72% of tablet owners make purchases from
their tablets on a weekly basis.
กลยุทธ์ การเข้าถึงให้ถูกที่ ถูกเวลา
51.
52. กลยุทธ์ การให้ข้อมูลที่ตรงใจ
1. ชนะใจลูกค้าด้วย LCS:
∗ Loyalty, Convenience, Speed, Specialize.
2. ส่งมอบคุณค่าในระยะยาว
∗ “There’s evidence that customers acquired by
word of mouth actually have higher lifetime
value than others.”
53.
54. กลยุทธ์ การให้ข้อมูลที่ตรงใจ
3. ภาพหนึ่งภาพมีค่ามากกว่าคําบรรยายเป็นพันคํา
∗ 68% of consumers report using YouTube to
browse and research retail companies.
∗ Are you helping customers focus on the
product features most important to them?
∗ There are two great ways to do that:
∗ Adding videos
∗ Adding images
56. ∗Most reviews are good: 80-20 Rule.
∗Bad reviews aren’t all bad.
∗The conversation is already going on.
Online Ratings and Reviews
57.
58. กลยุทธ์ การประเมินผลสําเร็จ
1. ศึกษาวิธีการคํานวณอัตราการครอบครองลูกค้า การ
ขยายตัวของกลุ่มลูกค้า และการเลิกเป็นลูกค้า
∗ Conversation rate: # of audience comments
(or replies) per post
∗ Amplification rate: # of retweets per tweet,
# of shares per post or # of share clicks per video
∗ Applause rate: # of favorite clicks per post, likes
per post or video per post
65. ZMOT “Way to Win Shoppers” Handbook 2012
ZMOT eBook 2011
http://www.youtube.com/watch?v=mEl1fiqLCVM
Euromonitor International November 2012 “10 Global
consumer trends for the next five years”
References