U.S.-Russia Foundation for Economic Advancement and the Rule of Law
EURECA-II: Enchancing University Research and Entrepreneurial Capacity
UCLA’s	
  involvement	
  in	
  	
  
FUEL:	
  	
  
Future	
  University	
  and	
  	
  
Entrepreneurship	
  Leaders	
  
	
  
Kathryn Atchison, DDS, MPH
Vice Provost
UCLA
FROM SCIENCE TO BUSINESS
"Globalisation of Innovation"
St.Petersburg, May 16th, 2013
Consortium
§  NRU ITMO and UCLA jointly implemented 1st stage
of EURECA program in 2011-2012
§  Expanded the partnership with the addition of HSE to
develop capabilities in tech transfer and innovation
development in Russia in EURECA 2
UCLA Project Goals
§  Share UCLA’s experience and unique
California lens on entrepreneurship by
providing opportunity for Russian
universities to:
§  meet,
§  learn from, and
§  participate in the California innovation
ecosystem.
UCLA	
  Opportuni.es	
  for	
  Russian	
  
Universi.es	
  in	
  EURECA	
  2	
  
Meet:	
  
entrepreneurs,	
  
investors,	
  and	
  
UCLA	
  trainers	
  as	
  
faculty	
  observer	
  
Par.cipate:	
  
-­‐	
  StartUP	
  UCLA	
  as	
  
faculty	
  or	
  a	
  student	
  
team	
  
-­‐	
  Global	
  Access	
  
Program	
  
-­‐	
  Dialogue	
  On	
  Russia	
  
	
  
Implement:	
  
own	
  accelerator	
  or	
  
entrepreneurship	
  
program	
  using	
  
UCLA	
  materials	
  
Activities Planned for
Russian FUEL partners
§  Open up UCLA entrepreneurship education
participation in StartUP UCLA and Global
Access Program
§  Hold networking events (conference and
seminars) in California
§  Disseminate educational materials (e.g. expert
lectures with Russian subtitles) to Russian
universities and innovation groups for their
own use in training
Welcome	
  to	
  Startup	
  UCLA	
  
•  Startup	
  UCLA	
  seeks	
  to	
  develop	
  a	
  culture	
  of	
  
startup	
  thinking	
  on	
  campus;	
  to	
  connect	
  
students	
  with	
  alumni	
  who	
  are	
  successful	
  in	
  
the	
  startup	
  world	
  and	
  with	
  the	
  rapidly	
  
growing	
  Southern	
  California	
  startup	
  
community;	
  to	
  give	
  students	
  opportuni.es	
  to	
  
learn	
  the	
  basics	
  of	
  startup	
  thinking;	
  and	
  to	
  
provide	
  a	
  community	
  in	
  which	
  students	
  can	
  
develop	
  and	
  launch	
  their	
  early-­‐stage	
  ideas.	
  
hMp://startupucla.com	
  
StartUp	
  UCLA	
  
•  Lecture	
  series:	
  
– Entrepreneurs	
  and	
  innovators:	
  e.g.	
  start-­‐up	
  guru	
  
Eric	
  Ries,	
  author	
  of	
  "The	
  Lean	
  Startup”	
  
– Skills	
  Speakers:	
  e.g.	
  business	
  incorpora.on,	
  IP,	
  
financing	
  	
  small	
  company	
  
•  Networking	
  sessions	
  with	
  Silicon	
  Beach	
  tech	
  
community	
  
•  Summer	
  accelerator	
  
•  Educa.onal	
  assistance	
  from	
  local	
  lawyers	
  (IP	
  and	
  
business	
  incorpora.on)	
  
Dialogue	
  on	
  Russia	
  
•  On	
  October	
  19,	
  2012,	
  UCLA	
  hosted	
  a	
  day-­‐long	
  symposium	
  
“Dialogue	
  on	
  Russia”	
  
•  Expert	
  panelists	
  and	
  guest	
  speeches:	
  former	
  US	
  Ambassador	
  to	
  
Russia	
  John	
  Beyrle,	
  OPORA	
  Russia	
  President	
  Sergey	
  Borisov,	
  
ITMO	
  entrepreneur	
  Mikhail	
  Kudinov,	
  and	
  Axel	
  Tillmann,	
  RVC-­‐
USA	
  CEO,	
  Mamikon	
  Melkumov,	
  Russian	
  IP	
  lawyer,	
  UCLA	
  
Chancellor	
  Gene	
  Block.	
  	
  
•  Over	
  130	
  guests	
  aMended	
  from	
  the	
  research,	
  business,	
  
academic,	
  legal,	
  government	
  and	
  NGO	
  communi.es	
  in	
  the	
  U.S.	
  
and	
  Russia.	
  
•  Future	
  Dialogues	
  on	
  Russia:	
  	
  
Yearly	
  event	
  focused	
  around	
  building	
  .es	
  between	
  university	
  
entrepreneurship,	
  start	
  up	
  companies,	
  and	
  the	
  local	
  and	
  
interna.onal	
  business	
  environment	
  
Global	
  Access	
  Program	
  (GAP)	
  
•  GAP	
  an	
  educa.on	
  program	
  for	
  companies	
  who	
  have	
  already	
  
reached	
  the	
  market	
  and	
  in	
  considering	
  advancing	
  to	
  the	
  US	
  (or	
  	
  
other	
  interna.onal)	
  market	
  	
  	
  
•  Pairs	
  organiza.ons	
  around	
  the	
  world	
  with	
  a	
  team	
  of	
  advanced	
  
professional	
  MBA	
  candidates.	
  	
  
GAP	
  World	
  Map	
  2012	
  
	
  
53	
  companies	
  in	
  9	
  countries	
  in	
  2012	
  
	
  
	
  
Completing 484 Companies, 19 countries over 15 years
GAP	
  Program	
  Overview	
  	
  
•  Company	
  assigned	
  5	
  MBA	
  students	
  as	
  professional	
  
team	
  of	
  consultants	
  
•  Perform	
  primary	
  market	
  research	
  worldwide	
  
•  Develop	
  Company’s	
  strategic	
  new	
  market	
  entry	
  plan	
  
•  Formal	
  presenta.on	
  to	
  3	
  outside	
  business	
  experts	
  
•  Team	
  invests	
  2,100	
  hours	
  over	
  24	
  weeks	
  
•  Average	
  team	
  conducts	
  over	
  100	
  primary	
  research	
  
interviews.	
  
•  Companies	
  pay	
  a	
  $15,000	
  par.cipa.on	
  fee.	
  (up	
  to	
  
$12,000	
  is	
  used	
  to	
  support	
  the	
  teams’	
  travel	
  and	
  
research)	
  
OPTOGAN	
  -­‐	
  
Russia’s	
  First	
  GAP	
  Company	
  
•  May	
  2012	
  –	
  GAP	
  visited	
  St.	
  Petersburg	
  with	
  one	
  open	
  posi.on	
  
	
  
•  Optogan	
  is	
  the	
  world’s	
  smallest	
  fully-­‐integrated	
  LED	
  company.	
  
	
  	
  
•  Supported	
  by	
  Rusnano,	
  RIC,	
  ONEXIM	
  Group	
  and	
  management	
  
	
  
•  Well-­‐established	
  in	
  Russia,	
  evalua.ng	
  the	
  US	
  with	
  GAP.	
  
Thank you!

Atchison

  • 1.
    U.S.-Russia Foundation forEconomic Advancement and the Rule of Law EURECA-II: Enchancing University Research and Entrepreneurial Capacity UCLA’s  involvement  in     FUEL:     Future  University  and     Entrepreneurship  Leaders     Kathryn Atchison, DDS, MPH Vice Provost UCLA FROM SCIENCE TO BUSINESS "Globalisation of Innovation" St.Petersburg, May 16th, 2013
  • 2.
    Consortium §  NRU ITMOand UCLA jointly implemented 1st stage of EURECA program in 2011-2012 §  Expanded the partnership with the addition of HSE to develop capabilities in tech transfer and innovation development in Russia in EURECA 2
  • 3.
    UCLA Project Goals § Share UCLA’s experience and unique California lens on entrepreneurship by providing opportunity for Russian universities to: §  meet, §  learn from, and §  participate in the California innovation ecosystem.
  • 4.
    UCLA  Opportuni.es  for  Russian   Universi.es  in  EURECA  2   Meet:   entrepreneurs,   investors,  and   UCLA  trainers  as   faculty  observer   Par.cipate:   -­‐  StartUP  UCLA  as   faculty  or  a  student   team   -­‐  Global  Access   Program   -­‐  Dialogue  On  Russia     Implement:   own  accelerator  or   entrepreneurship   program  using   UCLA  materials  
  • 5.
    Activities Planned for RussianFUEL partners §  Open up UCLA entrepreneurship education participation in StartUP UCLA and Global Access Program §  Hold networking events (conference and seminars) in California §  Disseminate educational materials (e.g. expert lectures with Russian subtitles) to Russian universities and innovation groups for their own use in training
  • 6.
    Welcome  to  Startup  UCLA   •  Startup  UCLA  seeks  to  develop  a  culture  of   startup  thinking  on  campus;  to  connect   students  with  alumni  who  are  successful  in   the  startup  world  and  with  the  rapidly   growing  Southern  California  startup   community;  to  give  students  opportuni.es  to   learn  the  basics  of  startup  thinking;  and  to   provide  a  community  in  which  students  can   develop  and  launch  their  early-­‐stage  ideas.   hMp://startupucla.com  
  • 7.
    StartUp  UCLA   • Lecture  series:   – Entrepreneurs  and  innovators:  e.g.  start-­‐up  guru   Eric  Ries,  author  of  "The  Lean  Startup”   – Skills  Speakers:  e.g.  business  incorpora.on,  IP,   financing    small  company   •  Networking  sessions  with  Silicon  Beach  tech   community   •  Summer  accelerator   •  Educa.onal  assistance  from  local  lawyers  (IP  and   business  incorpora.on)  
  • 8.
    Dialogue  on  Russia   •  On  October  19,  2012,  UCLA  hosted  a  day-­‐long  symposium   “Dialogue  on  Russia”   •  Expert  panelists  and  guest  speeches:  former  US  Ambassador  to   Russia  John  Beyrle,  OPORA  Russia  President  Sergey  Borisov,   ITMO  entrepreneur  Mikhail  Kudinov,  and  Axel  Tillmann,  RVC-­‐ USA  CEO,  Mamikon  Melkumov,  Russian  IP  lawyer,  UCLA   Chancellor  Gene  Block.     •  Over  130  guests  aMended  from  the  research,  business,   academic,  legal,  government  and  NGO  communi.es  in  the  U.S.   and  Russia.   •  Future  Dialogues  on  Russia:     Yearly  event  focused  around  building  .es  between  university   entrepreneurship,  start  up  companies,  and  the  local  and   interna.onal  business  environment  
  • 9.
    Global  Access  Program  (GAP)   •  GAP  an  educa.on  program  for  companies  who  have  already   reached  the  market  and  in  considering  advancing  to  the  US  (or     other  interna.onal)  market       •  Pairs  organiza.ons  around  the  world  with  a  team  of  advanced   professional  MBA  candidates.    
  • 10.
    GAP  World  Map  2012     53  companies  in  9  countries  in  2012       Completing 484 Companies, 19 countries over 15 years
  • 11.
    GAP  Program  Overview     •  Company  assigned  5  MBA  students  as  professional   team  of  consultants   •  Perform  primary  market  research  worldwide   •  Develop  Company’s  strategic  new  market  entry  plan   •  Formal  presenta.on  to  3  outside  business  experts   •  Team  invests  2,100  hours  over  24  weeks   •  Average  team  conducts  over  100  primary  research   interviews.   •  Companies  pay  a  $15,000  par.cipa.on  fee.  (up  to   $12,000  is  used  to  support  the  teams’  travel  and   research)  
  • 12.
    OPTOGAN  -­‐   Russia’s  First  GAP  Company   •  May  2012  –  GAP  visited  St.  Petersburg  with  one  open  posi.on     •  Optogan  is  the  world’s  smallest  fully-­‐integrated  LED  company.       •  Supported  by  Rusnano,  RIC,  ONEXIM  Group  and  management     •  Well-­‐established  in  Russia,  evalua.ng  the  US  with  GAP.  
  • 13.