從行為特質進行細緻顧客分群, 發掘更多消費者行為商機, 進行商機探索.
Find more business opportunities from behavioral micro-segmentation.We provide more marketing clues for marketing guys to do some business action or consumer insight.
a slide share to convey this refreshing and well done research towards mobile marketing. -- only made it with a version to deliver the information, the data and the research owned entirely by the journal.
從行為特質進行細緻顧客分群, 發掘更多消費者行為商機, 進行商機探索.
Find more business opportunities from behavioral micro-segmentation.We provide more marketing clues for marketing guys to do some business action or consumer insight.
a slide share to convey this refreshing and well done research towards mobile marketing. -- only made it with a version to deliver the information, the data and the research owned entirely by the journal.
QR Code在台灣無法盛行的原因,除了掃描的軟體沒有隨手機出廠就內建之外,在台灣電腦上網的普及度,也影響了行動上網的非必要性,讓這個作為行動網址入口的媒介,廣為人知卻乏人問津。目前僅淪為行動行銷的形象代表。為了彌補這層鴻溝,我們將QR加上CALL,不但能賦予行動廣告嶄新的識別,同時注入廣告實質效益,將可參與民眾擴及到百分百,並加入特殊機制,對於擅常互動的手機行銷而言,期待QRCALL成為行動行銷的殺手級應用。