3. Where have we come from in the
last 5 years?
• Large scale growth since 2003:
65%
4. Australian Production Area
Atherton
Bundaberg
West Moreton Sunshine Coast
Mt. Tamborine
Lismore
Perth Port Macquarie
Sunraysia
South West
5. Where have we come from in the
last 5 years?
Growth in Australian Avocado Production 1999 to 2009
and Estimated to 2013
70,000
64,000
60,000
60,000
55,000
51,000
50,000 46,446 46,834
44,487
40,000 36,359
Tonnes
34,515
31,960
29,834
30,000 28,485 28,638 28,196
23,976
20,000
10,000
-
3
4
5
6
0
1
2
3
4
5
6
7
8
9
0
1
2
01
01
01
01
-0
-0
-0
-0
-0
-0
-0
-0
-0
-0
-1
-1
-1
99
00
01
02
03
04
05
06
07
08
09
10
11
-2
-2
-2
-2
12
13
14
15
19
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Financial Year
(Source: Infocado, ABS, Levy Receipts (est for 2009-2013 )
6. Where have we come from in the
last 5 years?
• Structural change
• Orchard size
• Timbercorp changes
• Supermarket changes
• Global adjustment
• Market expansion
• Market access
7. Australian Industry
• 1100 growers
• 2008-09 Levy, Infocado and ABS
data
• Production 46,500 t
• GVP $130 million
• Trees - 1,504,000 approx
• 5,488 ha approx
• 34% of trees under 6 years old
• 2009-10 estimate 46,500 t
8. State Production Breakdown
Production Percentage by Australian State
SA, 1.3%
WA, 7.8%
Qld, 79.7%
NSW, 11.1%
Vic, 0.1%
9. Through who to the consumer?
• Supermarket: 52%
• Independents: 29%
• Food Service: 15%
• Export: 4%
Consumption pattern
• USA: 1.4 kg/person/year
• Australia: 2.8 kg/person/year
• Chile: 3.5 kg/person/year
• Mexico: 7.4 kg/person/year
Data source: BIS Shrapnel, Project Pulse, Infocado, Customs,
Avocados Australia, USDA and ABS
10. In 2009
• Communications Program
• Infocado and crop forecasting
• R&D Program
• Promotions and Marketing Program
• Strategic Alliances
11. In 2009
• Climate Change
• Food Security
• Horticulture Awards Modernisation
• Global Economic Situation
• Bio Security
12. The future for Australian
Avocados
• Growth in production
• Exports
• World consumption growth
• Commercial linkages
• Quality is KEY
• Overall positive future
13. Summary
• Cohesive, strategic long term
promotion and R&D objectives and
a program to deliver them
• Constant improvement of
communications and access to
information
• Relationship building
