This document discusses strategies for promoting a fast food business. It begins by describing the high quality and natural ingredients used in its products. It then notes that the target customer base is students and office workers who want a quick meal. Several locations are situated near public transit. The document lists various fast food menu items and compares the business to its main competitors: McDonald's and another local buffet. While McDonald's has strong global branding, the document claims its food is perceived as unhealthy. The smaller local buffet has a limited menu and cheaper food but is popular among students. The document proposes using internet marketing strategies like social media optimization, contests, advertising games and viral videos to creatively promote the business and connect with potential young customers online

1. Bilichenko Aleksandr
Voino-Danchishina Maria

2. Throw away all yours stereotypes.
Fast-food can be not just fast, but
useful as well.
We take meet just from the best
cows, which are grazing on alpine
meadows. Just fresh vegetables,
growed by farmers, on fragrant
patches of the southern fields. Just
fresh done buns, with sweet-smelling
sesame, and French tender. And our
product list will make you come back
again and again.
And calories in our products are not
more then in poppy-seed bun with
kefir.

3.  Now:
 We are oriented on students and some elder
group of people, like managers and office
workers category. (People who has no time to
have normal lunch)
 We have few sales points situated near the
underground stations on the main way to the
most popular places of job and work.

5.  Natural products, low calorized snacks are
seems to light dinner.
 High quality of products and special taste make
you coming back
 Fast food is useful food, every one eats our
products, starting from children and ending
with pensioners.
 Sportsmen eat fast food before competitions.
 Everyone keeps feet.

6. Casual
-Hot Dog menu
-Hamburger menu
-Cheeseburger menu
-Pizza menu
-Shaorma menu

7. Innovated
-Tauk
-Shashlik
-Kebab
-Fahita
-Mexikana

8. Drinks:
-Water menu
-Juice Menu
-Beer menu
-Energy menu
-Foreign drinks menu
-Tee menu
-Coffee menu

9. 1. Mc Donalds
2.Bufet
3. Others

10. The competitor number one.
Advantages: McDonalds is popular around the world. It has strong
advertising campaign. Charity, viral advertising. Ask everyone
what does the yellow letter on a roof means and they answer you-
are you kidding me? That’s McDonalds! They have video
advertising on TV, funny games, a lot of competitions and the
main – everyone can work there and it’s the kind of advertising as
well.
Disadvantages: everyone know that it’s not healthy food, everyone
heard about old oil and other fairy tales, high prices, small
buildings are always busy, what makes people staying away from
McDonalds, that’s we can use. And it’s already used by one of our
competitors.

11. They have local character of advertising, as a
McDonalds, they also make a sponsorship to
some measures and have the own site. But I can
not remember the time when I sow the video or
some billboards with promoted this brand. They
have a lot of disadvantage. Small production list,
cheap but middle tasty food, small buildings.
They oriented just for students, and they are
quite popular between students as well.

12. Others are almost on the one stage with us. They have no
advertising at all, and if you are not living or going on the way they
situated you will not even find them, for sure.
We are going to promote ourselves!
We will use the internet to promote us. Why? Because 99 % of
students are searching something in internet every minute. That’s
why we will use SMM optimization and Contest advertising. Than
Adver gaming, creative and viral advertising. It will help us to
make connection with our potential clients, thay will see, then
they will like, then they will tell to others. To be told, the
information we give should be interesting or at list to be given in
interesting, creative way.

13.  Context advertising
 Viral advertising
 Adver Gaming
 Creative marketing
 SMM optimization