This document provides a proposed design for a road book guiding tourists on a culinary bike tour through Flanders, Belgium. The 126km tour starts in Kortrijk and ends in Brugge, stopping in towns along the way for customers to experience local cuisine. The proposed design uses colors like blue, green, brown and yellow throughout. Key elements include contact information on the first page, a table of contents, an introduction to the tour, rules for bikers, a full map of the route, descriptions of each daily section with pictures and points of interest, detailed maps and information for each section, and important contacts listed at the end. The goal is to create an easy to follow guide that motivates customers

1. Road book
Group 3 – CulinaryFlanders
AnnaApfel,BarbaraParellada,NekaneMuñoz,Louise Jeschofnik,ZhuJianqi
Introduction
The theme forour bike tripisfor our customerstoexplore the culinarysite of West-Flanders.Our
target groupare people over50who are interestedinBelgianandFlanderscuisine.We wouldlike to
give themthe chance to ride theirbike troughthe regionandenjoythe local andregional culinary
arts. We focus more on the foodpart than onthe bikingitself.We wouldalsolike toinclude adayat
the coast where ourcustomerscoulde.g.fishforshrimpsthemselves.We justwantto give themthe
Flanders foodexperience.
Our tripnow startsat Kortrijk.The bike tripincludesRoeselare,Ichtegem, Nieuwpoort,Middelkerke,
Oostende andendsinBrugge.The tripis 126 km longand givesthe consumerstherefore the
opportunitytoreallyfocusonthe food.
Design
We chose the colorsblue,green,brownandyellow.We will use blueforthe headlinesbecause itis
the color of the newmobiel logo,greenforthe navigationbecausewe wanttobringthe aspectof
the nature intoour road book,brownfor bulletpointsalsobecauseof the nature aspectandyellow
to borderour picturesbecause the colorpresentsFlanders.The textitself will be inblack.
 Navigation (R0, G 176, B 80)
 yellow (R255, G 226, B 9)
 Headline (R0,G 176, B 240)
 Bulletpoints(R127, G 96, B 0)
We try to use the fontfrommobiel,sothatthe consumerscansee the connectiontomobiel.Also
the fontsize isveryimportant.Ourtarget groupwill be 50+ so we have to use a big and readable
fontsize.
The size of the road bookshouldbe A5.Then the touristscan putit easilyinapocketand we can also
use a readable fontsize,addsmall picturesandstill addamap that isbig enoughtolookat.
On the followingpagesthere isadescriptionof the roadbookand whatwe thinkit can looklike.

2. Description
On our coverwe wouldlike toputa nice picture of a couple orgroup of people whoare 50+ years
old.Theyshouldhave funandmaybe sitat a table withnice foodinfrontof them.At the side you
can see theirbikes.The name of the tour isshownbigoverthe cover,so that youcan see itat first
sight,butnot overthe people onthe picture.Alsothe Mobiel logoshouldbe onthe covertoshow
the connectiontothe company.
If you thenopenthe road bookon the leftside there shouldbe the contactinformationof Mobiel.
That is the mostimportantinformation.
On the firstpage on the right there we wouldlike toshow againourcover,butthe picture should
eitherbe smallerormore transparentthanon the cover.To reallysetthe focuson the title.
On the next2 pages,there shouldbe the table of contentfora betteroverview.
On the thirdpage on the leftside we wouldlike togive the consumeranintroductiononthe tour.
Justa shorttextwiththe description.Onthe rightside there shouldbe the “Rules”section.Here we
wouldprovide informationaboutthe general roadcode (signs,etc.) andthe national trafficrulesfor
bikers.Alsoalistwith“Do’s& Don’ts” forbeinga bikerinBelgiumwillbe helpful. ForBelgiumpeople
it isnot that important – more for foreigners.ForFlemishpeople onlylike asmall info. Thenwe
wouldalsoputa legendonthisside tohelpunderstandingfurthericons.
The whole fourthpage (leftandright) will be coveredwithamap showingthe whole tourdivided
intothe dailysectionsthatare marked.
On the whole fifthpage (leftandright) we wouldliketogive asmall descriptionaboutthe daily
sectionsincludingapicture toour customers.Sotheyalreadyknow whattheyare goingto see and
where theyare going.Itshouldalsouse as a motivationforthe nextday.(If itdoesn’tfitonthe
whole fifthpage,we canalsouse the leftside of the sixthpage.)
Afterthat the divideddailysectionsare gettingdescribedmore intodetail.Everydailysectionis
made inthe same style.Thereforeitwill be onlyexplainforonce.
On the leftwe firsthave a coverwiththe numberof the day and the namesof the start and the
endingdestination.We wouldputanice,lightlytransparentpicture inthe background.
On the rightside the consumerscan getmore informationaboutthe day.A more detailed
descriptionof the dayincludingthe specialpointstheyare goingtovisit,somethingtolookforward.
On the nextpage on the leftside there willbe amap withonlythe sectionof the daymarkedin it.
We wouldalsolike togive informationaboutthe km, hoursitwill take,the steepnessandalsothe
type of the road.On the right side the customercanfindinformationaboutthe special pointsthey
are goingto visit(e.g.Restaurants,the coast,afishmarket,etc.),aswell asaboutthe
accommodation.
The followingpagesare thenfilledwiththe navigationlistcontainingof iconsandtextfor
description.
Afterthat the nextdailysectionwill be showninthe same style.
On the lastpageswe wouldlike toinsertimportantcontactinformation.Sortedbyday youcan find
the contact detailsof the accommodations,F&B,touristinformation,bike servicesandalso
emergencynumbers.