Miss Sweta is a 26-year-old graduate student interested in pursuing a PhD in interaction design. She feels there is a large gap between the theoretical focus of her university and the practical skills required by industry. While her university prepared her for an academic career, she is more interested in working in medical design or healthcare. Miss Sweta recognizes she needs more practical experience to be a good fit for industry jobs and wants opportunities to better understand changing industry scenarios.

1. STAKEHOLDER
MISS. SWETA
Graduate StudentSAY
FEEL
need time to adapt to the industry methods
University tried to shape them
to be academics first!
THINK
DO
Miss Sweta is 26 yrs young, an university
graduate student in Taiwan, who is an
explorer, hardworking who is hoping
and interested in working with the
industry, and hoping to pursue PhD in
Interaction Design.
My University is research oriented
M
ouldedm
etoinclinedtowardsresearch
Personally, I would have preferred it
if it were more design oriented
IintendedtogoformyPhD
Looking for right opportunity for PhD
I am
Really Interested in working
for M
edical Design or Healthcare
I am looking for Suitable
PhD projects related to
the area of interest
Depends on where you study
Some schools prefer to expose
their students to practical experience
Mostofthestudentsjointheindustry
I would need time
therefore it will
have natural influence
on the students
Getting
oriented
with
the kind
of work
that the firm
deals with...
Huge gap between the school
and the Industry
Lack of industry orientation
To be perfect fit
for the industry
The school equips theory
and the Industry industry expects
practical approach.
I need to Improve
The school does not
have clear focus
Job Searching websites
Through
references
Schoolshouldgivemoreexposure
tothecompanies
Arrange Workshops
with the companies
Make Students more
oriented with companies
Com
paniesshould
conductworkshops
aretraining
sessionsatschoolsacquaint
Studentsw
ith
theindustryscenario
PROBLEM STATEMENT:
Graduate students like Miss Sweta needs a dynamically flexible interface platform to
interact with the industry to understand the ever changing scenarios in the Industry.
The graduate students have been under the pressure to learn the latest technology,
tools, knowledge trends to find themselves perfect fit in the industry.
Empathy Map
It’s an“online FB Chat”interview I have conducted.
Physical behaviour was not observed. Based on
conversation Miss. Sweta shown lack of confidence
in to jump into the job, she felt she needs time to
do something more practical to enrich her job oriented
knowledge.
High level of expectationsto excel in the job
Insights: Miss Sweta is a
confuded yet confident of
pursuing futher studies in
research. The gap between
inputs (theory) at the
school and output
(practical) at the job seen
as biggest hindrence.
Industry working with the
university would build con-
fidence in the student to
make the transition much
smoother.