Created by Julian DeStephen, Mike Redican, Jake Simon, and Christina Furgal as part of the CIS4Good Hackathon 2022. See https://cis4good.com for more information.
The rise of technology has easily solved many every day worries. We now have a better lifestyle and the freedom to live as we wish in many aspects. This revolution was only possible because of the advent of the on-demand economy.
The average Briton spends 5 hours and 35 minutes queuing each month.
That’s 6 months over the course of a lifetime.
What if you could know how big a queue there is, before you get there?
Introducing NoQ.
This document provides a framework for monetizing mobile apps and content through various revenue streams. It outlines 12 potential revenue streams including advertising models like pay-per-click and pay-per-impression, sales models like premium apps, freemium, subscriptions and direct/indirect sales of goods and services, and sponsorship. Each revenue stream is defined and examples are provided. The document stresses the importance of understanding the target market demographics and technological capabilities when selecting appropriate monetization strategies.
This document summarizes a project to design a simplified vending machine service called VendX. Key points:
- The project involved designing a disposable $30 vending machine and business model to revolutionize the US market.
- User research was conducted remotely due to COVID-19, interviewing experts from various fields via freelance platforms.
- The proposed solution is a disposable $50 vending machine using a "hot-cut mechanism" to dispense products, along with a mobile app and operator service.
- The design was validated through user stories and use cases. Further testing of prototypes and business models is recommended.
SnapDecision is a real-time mobile marketing platform for restaurants and bars to advertise deals, specials and happy hours to a highly targeted user base.
Moderne Communications is a non-traditional marketing agency that creates unique brand experiences. For the last six years in a row, we've been recognized by Event Marketer Magazine as one of the "Top 100 Event Agencies" in the world for our expertise in Experiential Marketing Programs including: Product Sampling, Guerrilla/Street Marketing, Non-Traditional Media and Mobile Marketing. If you're curious about some of the creative strategies implemented already, we invite you to take a look at our work that we've done for brands such as Cover Girl, Hidden Valley Ranch, Suave, Merrell , McDonald's and Gilead Pharmaceuticals by clicking here: http://www.modernecommunications.com/work.
State of the Media and OTT App User LifecycleCleverTap
With 67% user churn in the first two weeks and the viewing landscape becoming mobile first, getting a user to engage with your media and OTT app may be harder than expected.
We break down the OTT app user lifecycle and share what we found out by analyzing over 8.7 billion data points across 100 million devices and 80 million users. We’ll also share a few #CleverTips that can help you succeed in a competitive market, and how you can get users to engage more and stay glued to your app.
The rise of technology has easily solved many every day worries. We now have a better lifestyle and the freedom to live as we wish in many aspects. This revolution was only possible because of the advent of the on-demand economy.
The average Briton spends 5 hours and 35 minutes queuing each month.
That’s 6 months over the course of a lifetime.
What if you could know how big a queue there is, before you get there?
Introducing NoQ.
This document provides a framework for monetizing mobile apps and content through various revenue streams. It outlines 12 potential revenue streams including advertising models like pay-per-click and pay-per-impression, sales models like premium apps, freemium, subscriptions and direct/indirect sales of goods and services, and sponsorship. Each revenue stream is defined and examples are provided. The document stresses the importance of understanding the target market demographics and technological capabilities when selecting appropriate monetization strategies.
This document summarizes a project to design a simplified vending machine service called VendX. Key points:
- The project involved designing a disposable $30 vending machine and business model to revolutionize the US market.
- User research was conducted remotely due to COVID-19, interviewing experts from various fields via freelance platforms.
- The proposed solution is a disposable $50 vending machine using a "hot-cut mechanism" to dispense products, along with a mobile app and operator service.
- The design was validated through user stories and use cases. Further testing of prototypes and business models is recommended.
SnapDecision is a real-time mobile marketing platform for restaurants and bars to advertise deals, specials and happy hours to a highly targeted user base.
Moderne Communications is a non-traditional marketing agency that creates unique brand experiences. For the last six years in a row, we've been recognized by Event Marketer Magazine as one of the "Top 100 Event Agencies" in the world for our expertise in Experiential Marketing Programs including: Product Sampling, Guerrilla/Street Marketing, Non-Traditional Media and Mobile Marketing. If you're curious about some of the creative strategies implemented already, we invite you to take a look at our work that we've done for brands such as Cover Girl, Hidden Valley Ranch, Suave, Merrell , McDonald's and Gilead Pharmaceuticals by clicking here: http://www.modernecommunications.com/work.
State of the Media and OTT App User LifecycleCleverTap
With 67% user churn in the first two weeks and the viewing landscape becoming mobile first, getting a user to engage with your media and OTT app may be harder than expected.
We break down the OTT app user lifecycle and share what we found out by analyzing over 8.7 billion data points across 100 million devices and 80 million users. We’ll also share a few #CleverTips that can help you succeed in a competitive market, and how you can get users to engage more and stay glued to your app.
Snapchat has recently opened to the public and businesses to add ads and on demand geofilters. Both the Ads and geo filter work for the business as a good for word-of-mouth - and creates an opportunity to be seen and used by people in the surrounding area or in your store. The on demand geofilters difference from the pre-made ones is that anyone can create an on-demand geofilter - people can now create the custom geofilter and submit it directly through the app. With the ads business are now able to schedule and create their post all on a mobile device or the computer to better help the businesses advertising to cut down cost and time. Snapchat is able to appeal to an everyday snapchat user and a business to create an inspirational experience.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners:
1). Geo-trigger 'in the moment' market research surveys in real time based on a users location.
2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions.
3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping
Publicis Mojo/Zenith Optimedia provides fast recruitment services for clients, often turning around international publication quotes within 72 hours. They have expertise placing hard to fill positions and focus on quality over quantity. The company also offers copywriting and editing for client advertisements. Publicis Fast Art is an online system allowing anyone to easily create brand-compliant advertisements within 30 seconds for publication around the world, while tracking spending, usage, and providing reports. The company additionally offers in-house graphic design, template creation, and other creative services.
How to combine web and app in a user acquisition strategyLuis Guzmán
This document discusses how to combine web and app in a unified attribution strategy. It covers topics like cross-device tracking challenges, persuasion phases from discoverability to conversion, and examples of industries that benefit from a web presence. Key recommendations are to understand user buying cycles and market trends, track cross-device users with probabilistic or hybrid matching, and measure web sessions to install rates and cohort retention/AOV to optimize budget allocation between web and app. The overall goal is improving cross-device attribution over time to drive acquisition and engagement across platforms.
On-demand deliver app - Google Docs.pdfharikacheluru
Today's popular on-demand Uber models can be located in a variety of sectors from grocery to healthcare. Nevertheless, replicating this idea to another niche is not enough to be successful. There are many pitfalls associated with shipping an order, so it is important to consider many factors
This document provides an overview of digital marketing services from 2060 Digital. It discusses their national reach through offices across the US and focus on providing customized digital solutions. It emphasizes the importance of human interaction in digital marketing management. Various digital marketing tactics are described such as search engine optimization, paid search, display advertising, video marketing, and content marketing. Targeting capabilities like location-based targeting down to the individual building level and IP targeting are also covered.
The document outlines a marketing plan for a mobile app called BillSplit that allows users to easily split bills among friends after going out to eat or social events. The app addresses the problems of having no reliable tool for splitting bills and reminding people to pay their share. It will offer customizable bill splitting and integrated online payment options. The target customers are college students and office workers aged 20-30 who frequently dine out. The strategy involves collaborating with restaurants near colleges and offices and offering incentives to acquire new customers.
This business proposal presents an application called "Food O'Clock" that allows users in Hyderabad and Karachi, Pakistan to easily plan and organize food-related events. The app connects consumers to restaurants, venues, decorators and other services to save time and effort in event planning. It offers features like instant reservations, customization options, and discounted rates through partnerships. The proposal discusses the app's mission to make customers happy and save them time and money, as well as its marketing strategy, competitors, and financial plan to launch with $100,000 in startup expenses from January to December 2021.
This document provides an overview of an agency called TWICE-AGENCY. It was established in 2006 and has 24 professionals. It offers digital strategy, production, social media marketing, and special projects services. It highlights trends like focusing on compact visual content, going mobile, and having a digital layer overlaying the real world. It provides examples of campaigns it has run, including creating interactive promotional stands, organizing music contests, developing a road quality reporting app, and more. It emphasizes creating unconventional promotions with deep consumer engagement. Contact information is provided at the end.
This document outlines a business plan for a mobile application that allows users to take photos of barcodes, which are then recognized by servers to provide personalized and location-relevant information to the user via SMS. It focuses initially on two use cases: InfoClickPoster, which provides event information and ticket booking from posters, and InfoClickShop, which provides discounts and offers for shops. Financial projections estimate profitability after 3 years. Future plans include expanding to additional use cases like tourist guides, location directions, and food ordering. The core concept and data flow are described and idea protection through patenting key elements is discussed.
The document proposes a mobile app called MyGuide to revolutionize the tourism industry. It will act as a travel guide providing information on tourist destinations around the world. The app will have a freemium model, offering basic services for free and charging a small fee for additional features. It aims to dominate the global tourism market by collaborating with local tourism organizations and hotels. The implementation plan involves carefully hiring a team to develop the app, aggressively marketing it before launch, and continuously improving features based on user feedback.
TADHack Global 2019 had over 580 hackers from around the world create 85 hacks over a weekend. Winners were selected from various locations including Belgrade, Berlin, Chicago, Johannesburg, London, Popayán, and The Netherlands. Global prize winners were selected for their innovative uses of services from sponsors including VoIP Innovations, Telesign, and Simwood. The top prize of $1000 went to Automaton for using VoIP Innovations APIs. Other notable winners included InBus for notifications using Telesign SMS, and 6789cat.com for a virtual number service using Simwood. The hackathon highlighted diverse teams tackling challenges in transportation, healthcare, education and more through connectivity
Crowd-It is an entrepreneurship idea for an app development concerning the busyness of a location. This presentation was used to showcase the idea to potential partners and seed investors.
This document discusses strategies for converting online visitors into offline customers through a "Web to Store" approach. It recommends using techniques like store locators, coupons, scavenger hunts, and digital experiences in stores to engage customers throughout the sales funnel from their initial online contact through to physical point of sales conversion and retention. The goal is to create qualified in-store traffic and increase sales by providing a positive user experience across online and offline channels.
HKRush is launching a same-day delivery platform in Hong Kong that will crowdsource couriers from the local population to provide efficient and affordable deliveries. Their goals are to create the most efficient logistics network for customers and better utilize hidden resources in society. Financially, they project revenue of $1.5 million in the first year with a net loss, and expect to become profitable in years two and three by charging commissions and expanding delivery offerings for online retailers and businesses.
The I-DOCTOR App-Final project iiml internship winter 19th dec to 15th janSneh Ankur
This is marketing plan of an android app named I-Doctor submitted by Sneh Ankur, Btech (C.S.E) , NIT Agartala which was done during a marketing winter internship under Prof> Sameer Marthur, marketing professor, IIM Lucknow
Engauge - Lunch & Learn - Mobile - Oct. 2012 - Charlotte NCEngauge
The document discusses how brands can leverage mobile moments to connect with consumers in urgent, bored, or repetitive situations by providing instant gratification, maintaining an always on presence, and allowing consumers to build a catalog memory through mobile apps and experiences. Several examples are provided of brands like Starbucks, P&G, and GM that use mobile to be present for consumers in different moments.
Snapchat has recently opened to the public and businesses to add ads and on demand geofilters. Both the Ads and geo filter work for the business as a good for word-of-mouth - and creates an opportunity to be seen and used by people in the surrounding area or in your store. The on demand geofilters difference from the pre-made ones is that anyone can create an on-demand geofilter - people can now create the custom geofilter and submit it directly through the app. With the ads business are now able to schedule and create their post all on a mobile device or the computer to better help the businesses advertising to cut down cost and time. Snapchat is able to appeal to an everyday snapchat user and a business to create an inspirational experience.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners:
1). Geo-trigger 'in the moment' market research surveys in real time based on a users location.
2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions.
3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping
Publicis Mojo/Zenith Optimedia provides fast recruitment services for clients, often turning around international publication quotes within 72 hours. They have expertise placing hard to fill positions and focus on quality over quantity. The company also offers copywriting and editing for client advertisements. Publicis Fast Art is an online system allowing anyone to easily create brand-compliant advertisements within 30 seconds for publication around the world, while tracking spending, usage, and providing reports. The company additionally offers in-house graphic design, template creation, and other creative services.
How to combine web and app in a user acquisition strategyLuis Guzmán
This document discusses how to combine web and app in a unified attribution strategy. It covers topics like cross-device tracking challenges, persuasion phases from discoverability to conversion, and examples of industries that benefit from a web presence. Key recommendations are to understand user buying cycles and market trends, track cross-device users with probabilistic or hybrid matching, and measure web sessions to install rates and cohort retention/AOV to optimize budget allocation between web and app. The overall goal is improving cross-device attribution over time to drive acquisition and engagement across platforms.
On-demand deliver app - Google Docs.pdfharikacheluru
Today's popular on-demand Uber models can be located in a variety of sectors from grocery to healthcare. Nevertheless, replicating this idea to another niche is not enough to be successful. There are many pitfalls associated with shipping an order, so it is important to consider many factors
This document provides an overview of digital marketing services from 2060 Digital. It discusses their national reach through offices across the US and focus on providing customized digital solutions. It emphasizes the importance of human interaction in digital marketing management. Various digital marketing tactics are described such as search engine optimization, paid search, display advertising, video marketing, and content marketing. Targeting capabilities like location-based targeting down to the individual building level and IP targeting are also covered.
The document outlines a marketing plan for a mobile app called BillSplit that allows users to easily split bills among friends after going out to eat or social events. The app addresses the problems of having no reliable tool for splitting bills and reminding people to pay their share. It will offer customizable bill splitting and integrated online payment options. The target customers are college students and office workers aged 20-30 who frequently dine out. The strategy involves collaborating with restaurants near colleges and offices and offering incentives to acquire new customers.
This business proposal presents an application called "Food O'Clock" that allows users in Hyderabad and Karachi, Pakistan to easily plan and organize food-related events. The app connects consumers to restaurants, venues, decorators and other services to save time and effort in event planning. It offers features like instant reservations, customization options, and discounted rates through partnerships. The proposal discusses the app's mission to make customers happy and save them time and money, as well as its marketing strategy, competitors, and financial plan to launch with $100,000 in startup expenses from January to December 2021.
This document provides an overview of an agency called TWICE-AGENCY. It was established in 2006 and has 24 professionals. It offers digital strategy, production, social media marketing, and special projects services. It highlights trends like focusing on compact visual content, going mobile, and having a digital layer overlaying the real world. It provides examples of campaigns it has run, including creating interactive promotional stands, organizing music contests, developing a road quality reporting app, and more. It emphasizes creating unconventional promotions with deep consumer engagement. Contact information is provided at the end.
This document outlines a business plan for a mobile application that allows users to take photos of barcodes, which are then recognized by servers to provide personalized and location-relevant information to the user via SMS. It focuses initially on two use cases: InfoClickPoster, which provides event information and ticket booking from posters, and InfoClickShop, which provides discounts and offers for shops. Financial projections estimate profitability after 3 years. Future plans include expanding to additional use cases like tourist guides, location directions, and food ordering. The core concept and data flow are described and idea protection through patenting key elements is discussed.
The document proposes a mobile app called MyGuide to revolutionize the tourism industry. It will act as a travel guide providing information on tourist destinations around the world. The app will have a freemium model, offering basic services for free and charging a small fee for additional features. It aims to dominate the global tourism market by collaborating with local tourism organizations and hotels. The implementation plan involves carefully hiring a team to develop the app, aggressively marketing it before launch, and continuously improving features based on user feedback.
TADHack Global 2019 had over 580 hackers from around the world create 85 hacks over a weekend. Winners were selected from various locations including Belgrade, Berlin, Chicago, Johannesburg, London, Popayán, and The Netherlands. Global prize winners were selected for their innovative uses of services from sponsors including VoIP Innovations, Telesign, and Simwood. The top prize of $1000 went to Automaton for using VoIP Innovations APIs. Other notable winners included InBus for notifications using Telesign SMS, and 6789cat.com for a virtual number service using Simwood. The hackathon highlighted diverse teams tackling challenges in transportation, healthcare, education and more through connectivity
Crowd-It is an entrepreneurship idea for an app development concerning the busyness of a location. This presentation was used to showcase the idea to potential partners and seed investors.
This document discusses strategies for converting online visitors into offline customers through a "Web to Store" approach. It recommends using techniques like store locators, coupons, scavenger hunts, and digital experiences in stores to engage customers throughout the sales funnel from their initial online contact through to physical point of sales conversion and retention. The goal is to create qualified in-store traffic and increase sales by providing a positive user experience across online and offline channels.
HKRush is launching a same-day delivery platform in Hong Kong that will crowdsource couriers from the local population to provide efficient and affordable deliveries. Their goals are to create the most efficient logistics network for customers and better utilize hidden resources in society. Financially, they project revenue of $1.5 million in the first year with a net loss, and expect to become profitable in years two and three by charging commissions and expanding delivery offerings for online retailers and businesses.
The I-DOCTOR App-Final project iiml internship winter 19th dec to 15th janSneh Ankur
This is marketing plan of an android app named I-Doctor submitted by Sneh Ankur, Btech (C.S.E) , NIT Agartala which was done during a marketing winter internship under Prof> Sameer Marthur, marketing professor, IIM Lucknow
Engauge - Lunch & Learn - Mobile - Oct. 2012 - Charlotte NCEngauge
The document discusses how brands can leverage mobile moments to connect with consumers in urgent, bored, or repetitive situations by providing instant gratification, maintaining an always on presence, and allowing consumers to build a catalog memory through mobile apps and experiences. Several examples are provided of brands like Starbucks, P&G, and GM that use mobile to be present for consumers in different moments.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
2. ● App Name
○ Squatter
● Problem:
○ Crowd control for restaurants and bars to be able to handle influx of people safely
● Relates to new normal
○ People no longer want to wait in a crowded line with many people around them
● Target User:
○ 21-35 year olds who enjoy nightlife
4. Our
Competitors:
Connects drivers looking to
reserve and pay for parking
spaces with parking lots
Online restaurant reservation
app to manage tables in
advance
Allows ticket holder to “skip
the line” up to 3 times per
day during designated time
slot
5. Demo
Imagine it’s Saturday night. You and your friends are all getting ready to head out
to your favorite bar. When you get there, the line to get in is down the block and
suddenly you’re all waiting outside for over an hour before getting in. This buzzkill
could easily be avoided next time by using Squatter…
6. Benefits
What makes Squatter unique?
- Considering our competitors, Squatter stands out because we cater
specifically to the nightlife industry. After two years of people being cooped up
inside, it seems like everyone is eager to get back out there to have fun times
with their friends. Using this app makes it fast, simple, and stress-free.
What do users benefit from Squatter?
- Users no longer have to wait in hour plus long lines to get inside their favorite
places. They are also pre-vetted for COVID-19 Vaccination and age
verification to make the process as quick and efficient as possible.
7. Future
Expansion:
- Venues worldwide
- Get into all types of industry (Bars, Theaters, Restaurants, Expos)
- Get a stable payment method system (Square)
- We plan to make a deal with a big ride share company
Financing:
-We believe our app will produce revenue due to our monthly subscription plans
and also by allowing users to pay by individual events.
Editor's Notes
-jake
-christina
-Julian
-julian
-mike
How would your app make money/how much would you charge?
How would a business benefit from partnering with your app?