Sprint Nextel was founded in 2004 through the merger of Sprint PCS and Nextel Communications. It now operates the Sprint and Nextel networks along with prepaid services Boost Mobile and Virgin Mobile. Sprint's biggest challenge is gaining market share from Verizon and AT&T. The proposal recommends improving Sprint's social media presence through more responsive Twitter customer service and developing mobile apps to engage customers.

1. Proposed by Milton Jones III

2.  The Sprint Nextel
Corporation was
founded in 2004 when
Sprint PCS merged with
Nextel Communications.
 Sprint Nextel now
operates Sprint and
Nextel plans and also
pre-paid services Boost
Mobile and Virgin
Mobile.

3.  Sprint biggest
challenge is getting
more of the market
that Verizon and AT&T
Mobility are controlling
right now.
 AT&T also bought out
T-Mobile and are just
waiting to get cleared
legally. If that happens
AT&T will overtake
Verizon as #1 with
Sprint staying at #3
but with less of the
market from their two
biggest competition.

4.  Sprint can capitalize with
getting more younger
adult customers. Sprint
can keep attracting
young adults into
contracts with the
company by keeping
their current low-priced
cell phone plans along
with highly sought after
phones such as the
iPhone, Evo, and other
Android powered
phones.

5. 666,428 likes
66% of Online @sprint 94,827 followers
Adults use
Social Media.
46,035 followers
5,575,073 total views

6. @sprint
@sprintcare
@sprintnews
Average Twitter User will only tweet @sprint with issues start having
@sprintcare monitor @sprint’s tweets to help solve customers issues
or concerns while boosting PR and cutting down talk times for
customer service. Sprint’s 3 accounts have 136,970 followers and with a
more responsive team the followers number would definitely increase

7.  63% of cell phone users in the
U.S. are smart phone users
 Creating an app for iOS App
Store and Android Market will
be perfect for customers to
pay their bills, see phone
minutes used, etc.

8.  Everyone loves free
giveaways
A way to get more followers on
Twitter, likes on Facebook, and
mobile app downloads
Is to simply to give away a
select number of free phones,
or maybe cell phone service for
a select time for random
number of users when they
connect with Sprint though
social media

9.  Compared to traditional
advertisement using Budget
social media can be must
more cost efficient as
Sprint can hire new Social Media
Analysts
employees to maintain
their social media $90,000 Mobile App
accounts. Three entry Developers
$150,000
level employees at
$30,000 a year.
 More of the budget would
have to go to a Mobile
app developer to create  Employing workers to help broaden
and maintain the apps for then social media appeal
iOS and Android. Two Will cost the company $240,000 not
developers at $75,000 a too much compared to Sprint being
year. #11 in advertisement money spent

10.  Within 1 year, Sprint
should be close to
approaching 1
million
on Facebook
 Twitter response
times should be in a
reasonable time
 With the mobile app
launched