January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
January 2022 - Monthly Social Media Update Andy Lambert
There's not a single platform that's not experiencing significant growth right now, get the latest on all of the social media trends, changes, and updates you need to know for this month.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see.
TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this?
This presentation covers:
- Why we use social media.
- The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter.
- The rising challengers: TikTok, Byte.
- Changing engagements: What does success look like?
- 4 predictions for the future.
Amplify your social media with great visualsElon iMedia
It's a fact that social media posts with pictures and other visual elements get more engagement. Learn best practices with this white paper from Elon University's Masters in Interactive Media
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
Is your 2022 social media marketing plan already in the works?
If not, read our blog to learn more about how you can stay ahead of the SM trends for 2022.
https://bit.ly/3SMtrend2022
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Demystifying Social Business Trends for the Insurance IndustryCognizant
We explore how the insurance industry can embrace social media and networking. Far beyond a mere marketing channel, social business in insurance can be used to recruit employees, design products, collaborate, analyze, and much more.
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2010 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+Students, 2500+ Batches, students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups
Social Media Trends 2023 guide : Social media is in a constant state of flux. Social channels’ features are continually evolving and adapting based on user appeal and prospective growth.
The Digital Influence Report replaces our historical State of the Blogosphere and expands the
concept of all things social.
Data sources: 6,000 influencers, 1,200 consumers and 150 top brand marketers.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Case study 5 chapter 91. 2. Answer the Case Study Questions (f.docxwendolynhalbert
Case study 5 chapter 9
1.
2. Answer the Case Study Questions (found at the end of each case study) in 500-750 words total (not including reference list).
3. Include at least one additional, external reference to sources such as an article or video. Cite the reference(s) in your study.
Your case study will be graded on the following:
Grading: 20 points
Content 80% (how thoroughly and logically you answer the questions, how well you incorporate your reference(s), how well you make arguments and state facts to support your answers).
Spelling/Grammar/Punctuation 20%
Interactive Session: Technology Getting Social with Customers
Businesses of all sizes are finding Facebook, Twitter, and other social media to be powerful tools for engaging customers, amplifying product messages, discovering trends and influencers, building brand awareness, and taking action on customer requests and recommendations. Half of all Twitter users recommend products in their tweets.
About 1.6 billion people use Facebook, and more than 30 million businesses have active brand pages, enabling users to interact with the brand through blogs, comment pages, contests, and offerings on the brand page. The “like” button gives users a chance to share with their social network their feelings about content and other objects they are viewing and websites they are visiting. With like buttons on millions of websites, Facebook can track user behavior on other sites and then sell this information to marketers. Facebook also sells display ads to firms that show up in the right column of users’ home pages and most other pages in the Facebook interface such as photos and apps.
Twitter has developed many new offerings to interest advertisers, like “promoted tweets” and “promoted trends.” These features give advertisers the ability to have their tweets displayed more prominently when Twitter users search for certain keywords. Many big advertisers are using Twitter’s Vine service, which allows users to share short, repeating videos with a mobile-phone app or post them on other platforms such as Facebook.
Lowe’s is using Facebook mobile video and Snapchat image messaging to help first-time millennial home buyers learn home improvement skills. The home improvement retailer launched a new series of social videos in April 2016 to showcase spring cleaning and do-it-yourself projects. Lowe’s believes this is a more immediate and interactive way to reach younger consumers who are increasingly spending time on visual-driven social media platforms.
Lowe’s “FlipSide” videos are short, two-sided live action videos that show simultaneously what can happen if a homeowner doesn’t clean the gutters and air filters or prune overgrown shrubs compared with the results of proper spring cleaning. These videos take advantage of the flip video application in Facebook’s mobile feed that enables users to change the orientation of the video, and the videos link back to the Lowes.comwebsite.
Lowe’s “In-a-Snap” Snapchat ...
Similar to Ramaciotti digital media marketing 2012 6 (20)
Second-Key (2ndK) è la divisione di Key-One (www.key-one.it) che porta nel mondo virtuale di Second Life tutta la creatività, l’esperienza, la capacità progettuale di una azienda che da anni sviluppa e fornisce soluzioni tecnologiche innovative per supportare le aziende nel dialogo digitale con i clienti.
L’attività di Second-Key spazia dalla progettazione di iniziative, ambienti, store, eventi su Second Life, alla loro realizzazione, animazione e promozione, anche grazie alla individuazione di partner e al collegamento con progetti nella “Real Life”.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
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Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
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Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
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While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
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Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
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GridMate - End to end testing is a critical piece to ensure quality and avoid...
Ramaciotti digital media marketing 2012 6
1. Lesson 6 Social Media − 2
2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0
2.
3. Social media Consumption
On average, global web users across 10 countries spent roughly
five and a half hours on social networks in February 2010
Italians, Australians Spend Most Time on SocNets
Web users in Italy spent the most average time on social
networks last month, six hours, 27 minutes and 53 seconds.
http://www.marketingcharts.com/interactive/socnet-
usage-rises-in-feb-12346/
9. Facebook Advertising
If you're thinking of tapping into the
Facebook crowd for some high-
profile advertising, take a look at this
list of 100 tools and tips that will help
you maximize all of the applications
and opportunities that Facebook has
to offer.
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
12. 5 Reasons Why People Follow Brands on
Twitter
1. To get updates on future products
a. 38% of respondents said that they use Twitter to get updates on future
products or new product developments.
b. From a brand’s perspective, this shows that Twitter is a useful PR tool
for creating buzz around a new product launch. It would also work
well for innovative companies who continuously update their offering
or for FMCG businesses where new products are frequently launched.
2. To engage with the company or brand
a. 32% of respondents said they wanted to stay informed about the
activities of a company or brand, with a further 20% stating they
become followers to interact with, share ideas and provide feedback
about services or products.
b. From a brand’s point of view, this proves the value of Twitter as both a
customer engagement and customer feedback tool.
3. To save money
a. Saving money seems to be another key motivator for people to follow
http://www.futurelab.net/blogs/marketing-strategy-innovation/ brands on Twitter. 31% of respondents said that they follow a
2010/08/5_reasons_why_people_follow_br.html company to receive discounts and promotions. A similar percentage
of people also hoped to get “insider” information about upcoming
sales, discount events and free samples.
b. This means that businesses could use Twitter to feed out discount
codes and coupons in order to encourage brand loyalty and drive
sales.
4. For entertainment
a. For 26% of the people surveyed, following brands on Twitter was
simply for entertainment and no other reason.
b. With this in mind, perhaps brands and businesses need to evaluate
the way they engage people through Twitter and include more fun,
interactive content, like videos and pictures, rather than just a news
and updates, in their Twitter stream.
5. To display loyalty
a. 23% of people surveyed said they follow brands or companies to
show support. In other words, it is to show their loyalty to others.
b. For a brand or business, this type of user could be a key influencer
and, as a brand advocate, if you engage them in the right way they
will help spread positive word-of-mouth about your products or
services.
14. Twitter Pool Gucci vs
Burberry
BoF Twitter Poll: What do you think of Gucci Eye Web versus Burberry’s Art of the Trench?
1. Burberry shows a deep understanding of how to use social
media, while Gucci just jumped on the “bandwagon” without
thinking first, which feels “insincere.”
2. Burberry creates a “visual feast” that inspires users to
explore further, while Gucci quickly loses users’ “interest.”
3. Burberry’s offering is “fun,” functionally superior, “user-
friendly” and easy-to-navigate while Gucci frustrates users.
4. Art of the Trench relies on editing by Christopher Bailey to
ensure the integrity of the brand is maintained while Eyeweb’s
images often have no clear connection to the brand.
5. Art of the Trench is linked to a specific business objective
whereas the purpose of Eyeweb is unclear.
http://www.businessoffashion.com/2009/11/bof-twitter-poll-gucci-eyeweb-versus-burberrys-art-of-the-trench.html