Springford, a next generation business model for global asset management

An exciting new user experience for the world’s financial community.
A TechFin firm,
democratising asset
management industry
Singapore, April 2017
Bridge funding (Equity) offer
springford
Solution &
Services
Tools &
Platforms
Structure &
Strategies

Springford is springford
Springford Pte. Ltd. Private & Confidential. 2
Opening,
a direct access to hedge funds for everyone, and
an efficient access to large capital for managers, globally.
1 5432
Relevant
to wants & needs of all
our partners
Tech-driven
global asset manager
Licensed
fund management
company, Singapore
Specialist
in multi-asset class
active strategies
Philosophy
TEAM “Together
Everyone Achieves More”

TEAM Springford’s
Springford
Vision
is to build a well-respected brand that
will define the trusted partnership in
world’s financial community.
Purpose
is to empower investors & managers
for building better businesses for a
better world, together.

Our Objective springford
Integration DigitisationAutomation
Outsourcing Intelligence
Building, the next-generation operating model for today’s digital world.
Digital user experience
& day-to-day operations
Managing complexity
through automation
Non-core functions to Tier-1
service providers for improved
capital & capability utilization
AI & predictive analytics to
facilitate decisions &
continuous improvement
Streamline investment process
improves transparency, quality
& efficiency
• Boutique firm
• Simple solutions
• Scalable operations
• Sustainable business

Our Principles springford
Small
• Low staring capital $100+
• Pre-selected managers & limited strategies
• Attract & build critical mass
• Prevent competition
Diversity
• Women led enterprise, Future is Female
• Diversified business portfolio
• Multi-asset class investment strategies
Scalable
• Expandable operations at no exponential costs
• Capitalise on technology for large scale
adoption & changes
• Highly scalable trading strategies
Innovative
• Use social media to find untapped markets
• HF access to everyone, anytime & anywhere
• Inclusion of financial community
Light
• Capitalise on existing infrastructure & solutions
• Outsourcing all non-core functions
• Fully automated processes
Compliance
• Full support from local Govt.
• Fully licensed & regulated, globally
• International standards e.g. ISO, ESG & GIPS

The Opportunity springford
Asset Management industry is now ripe for Consolidation
and Hedge Fund industry is due for Transformation.
Technological advances / Redefined client preferences / New Macroeconomic conditions /
Different regulatory regimes / Demographic shifts

The Challenges springford
for Asset Management industry
• Bloated, too many firms
• Investors’ Trust is broken
• 2/20 fee model is Broken
• Legacy, lack of innovation

The Problem springford
for Investors
• Misalignment of interest
• Black-Box operation of HFs
• Complex investment process
• Reduced value, HFs’ underperformance
“Pension funds & other supposedly savvy
investors wasted $100B over the past decade on
high-priced managers” Warren Buffett Feb’17

The Pain-Points springford
for Fund Managers
• Increasing complexity of Regulations
• Limited Distribution, informal channels
• Rising Costs of operations
• Concentration

HF industry & fund managers
Key requirements for survival
• Large AUM
• Diverse investor profile, distribution channel
• Focus on core activities
• Low cost operations
• A talented TEAM
• Scalability of strategy
60%
19% 17%
4%
HF Managers by Region
North America Europe
Asia-Pacific Rest of World
springford
In boom times, HFs have been held up to be the miracle money-making machines.
• Unique strategy
• Sound operational infrastructure
• Investor relationships
• Delivery, beyond performance
• Transparency
• Consistency
Key success factorsEssentially a Black-Box
• Actively managed
• Pooled investment
• Access limited only to certain types of investors
• No benchmarking for performance measurement
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
AUM IN $B
6%
12%
26%
21%
18% 17%
Operating costs breakdown
Others Front Office Infrastructure & IT
Business Support Corporate Control Marketing & PR

84%
14%
2%
Profit Share: 1998-2010
As per study by Simon Lack
Manager FoHF Investor
Source. Woodsford Capital Singapore CEO’s presentation. FoHF – Fund of Hedge Funds
What went wrong? The asset gathering industry?
An advertisement from Raffles Place
MRT station, Singapore Feb’16
Subscription charge 5%
Management fee 1.5%
Other fund costs 0.4%
Total Expense Ratio (TER) 1.9%
ETF costs 0.5%
Min. investment S$250K
Total cost to investor p.a. 4.06%
springford
A renowned global asset management company’s latest offerings in Europe
only, Oct’15
Strategy No. of Funds Front Loads Management Fee
Global 5 5.5% 1.25%
Quantitative Equity 9 5.5% 1.5%
Fundamental Equity 15 5.5% Up to 1.75%
Fixed Income 25 5.5% 1%
Money Market 8 0% Up to 0.2%
Total (Avg.) 62 5.5% 1.5%
Misalignment of incentives, what sells is not necessarily what is best for investors.
Example. The asset management unit of GS, GSAM ($1T) business is not primarily technical in nature, optimised for proprietary performance, but rather a
sales & marketing model, optimised for asset gathering. The key common features “Tricks-of-the-Trade” are:
• A very expensive fee structure
• A a long list of investable options
• The headline fees, rarely tells the whole story
• Sophisticated multichannel marketing, branding & distribution
• Returns accruing to the manager are impressive: returns to investors are opaque
• Heavy advertising, seen everywhere e.g. TV, Newspapers, Magazines, Billboards & Online

What others are saying? springford
• Mainly branding drives asset inflows,
performance is secondary
• 90% of new inflows goes to top 10% firms
• Large firm with $5B+ AUM control 69%
assets, $1B+ control 91%
• Small firms (10,000) ≤ $250M AUM only
control 2.94% assets
Don Steinbrugge CEO Agecroft
Partners, USA Apr’17
• HF fees have fallen, average fee is 1.33% v/s.
1.6% (2015)
• Shutdowns hit highest since 2008 GFC, 1057
liquidations v/s. 1023 (2009) 1471 (2008)
• Withdrawals approx. $100B
• Total HF nos’ down to 9893 v/s. 15000+ (2013)
CNBC Mar’17 reported that during 2016
• Represents 55,000 public employees
• In 2016, NCSPF paid $600M managers’ fees,
incentives, and related costs
• Fees in 2000 0.1% of AUM, 2016 0.7%
• Dale Folwell, advocates making the terms of
the deals with managers public.
Who’s Out to Fire Wall Street, Treasurer
North Carolina State Pension Fund, Apr’17
HF Industry $90B Investor Managers
Sources – AsianInvestor, LinkedIn, Bloomberg & Forbes List of 2015. 2/20 - 2% Management fee p.a. and 20% Performance fee
Despite some skepticism, the HF industry continues to grow as an asset class globally. Traditional 2/20 fee
model minted Billionaire managers (48 worth $220B), but now it’s a tough business.
Warren Buffett Nov’16 Without the drag of high fees, active management can succeed
Dale Folwell Apr’17 “We don’t own alternative investments managers, they own us. They increase complexity and reduce value”
Shinya Deguchi Apr’17 HF is a very lucrative business for those who are operating it, not investing in it
Bloomberg Nov’16 Quant HFs are China’s new hot exports
AsianInvestor Apr’17
GPIF Japan $1.4T AUM, world’s largest pension fund calls for fund managers as the next step in its slow shift into
alternatives. But only Japan registered firms can apply

Investors Lack
Efficient access to quality managers
90% of Inflows go to the top 10% firms (by AUM)
Smaller, often better performing strategies are
missed
Managers Lack
Scalable access to long-term capital
70% of firms manage > $100m
Access to a broader and bigger investor base
is missed
Investors are constantly inundated by invasive forms of marketing (Emails,
cold calling). They lack direct access to an independent & reliable platform,
tools and resources to discover alpha generating and relevant managers.
Managers must allocate precious resources away from their core in
investments into marketing/IR and administration. Due to fragmented nature
of industry, capital raising is slow, costly, painful and inefficient.
The Status quo springford

Our Solution
Next generation digital business model
Asset-Management-as-a-Service (AMaaS)
for world’s financial community with;
___________________________________________________________________________________________________________________________________
• Fully integrated trading & investment management solutions
• A global alternative investments ecosystem
• An exciting new user experience
• New markets
springford
Technology
Finance
Entrepreneurship
Springford Digital

Our Mission & Methodology springford
X Management fee
X Layer of intermediaries,
Inefficiencies & ineffectiveness
X Complexity, Onshore/Offshore
structures
X Exclusivity for HNIs & institutions
X Lock-ups, Subscription & exit fees
X Hidden charges, Mark-ups &
Commissions
X Monthly reporting
X Selling & advisory services
X Secrecy, Black-Box operations
Remove
Higher valuation $500M+
25X ROE
Shareholders
Large collective AUM $10B+
25 Managers
Springford
Larger AUM $400M+
per manager
Strategies
Collaboration, $0
Learning & following
Community
Transparency
& Control
Trust
Alignment of
Interests
Partnership
Economies of
Scale
Low cost
Direct access
Simple
Active
strategies
Liquid
To build an alternative investments
ecosystem to empower the world’s
financial community. By seamlessly
connecting every investor to selective
quality managers through our digital
solutions and true alignment of interests;
we make investments more accessible,
open more possibilities for investors and
more business for managers.
AM industry democratisation
Long-term capital, $100+
to start investing in HF
Investors
Build
Deliver

Global Alternative Investments Ecosystem springford
springford
Digital Solutions
Trading Strategies
Cross Boarder Integrated Platforms
Alternative Investment Structures
Fund Management Services
Community - Online & Offline
HF Marketplace
MobileApp & SMART Tools
Cloud based & Open
source architecture
digital
Note. Springford Pte. Ltd. ACRA regd. No. 201708078R but it’s not operational yet.
Full value chain of
investment process
Institutional class
operating infrastructure

Where Investors Can
Invest independently & safely
Where Managers Can
Focus on core investment activities
Investors can screen and analyse strategies in a public environment with full integrity of data.
They are empowered with the tools for portfolio modelling and selection of strategies with
customised leverage in getting the best risk-adjusted and long-term sustainable returns
Managers are empowered with a solid operational infrastructure and a worldwide distribution
channel at no costs, giving them direct access to all categories of investors. They can
manage large AUM and attract institutional investors in a fully compliant and secure way.
DISCOVER ANALYSE SELECT INVEST COLLABORATE TRADE COMMUNICATEPERFORM
Our Digital solutions springford

World’s 1st HF Marketplace
• A simple, intuitive and beautiful interface that has been seamlessly designed with the end user in mind
• A set of useful analytical tools developed for the investor community to build a sample portfolio for comparing and monitoring the performance in real-time
• Easy & secure access to all latest documents, just click of a button away e.g. Factsheet, research reports, manager commentaries, pitch book & due diligence
altLive
Information Platform
altBlog
Social Collaboration
Channel
altVideo
Education Channel
altMobile
Application & Tools
altChat
Chatbot (VPA)
altHFM
Hedge Fund Marketplace
No login required
Our
COMMUNITY
PUBLIC
Our
INVESTORS
springford
Connect/Collaborate/Co-invest
Connect Collaborate
Co-invest

Strategy - 2
Springford Global
investors
Managed Accounts
 Bank’s Platforms
 Private Banks
 Social Trading Platforms
 Mobile Wallet
Strategy - 1
Strategy - 4
Strategy - 5
Strategy - 3
ONE PLATFORM,
MULTIPLE MANAGERS &
A SINGLE AGREEMENT
SIMPLE, SECURE
& SUSTAINABLE
INVESTING
Instrument, Structure &
Leverage of YOUR choice
An exciting new experience for investors / A new future for managers /
A new innovative business model for fund management industry
• CTAs
• Global Macro
• Futures &
Options
• OTC
Derivatives
• Commodities
• Currencies
• HFT
• Quants
Multi-asset class, LIQUID
HF Strategies ONLY
Actively Managed
Certificate / Note
Operating model springford
20-25 Manager,
20-30 Strategies
100% Electronic
trading
Straight Through
Processing (STP)
Narrow spreads,
lower costs
Centralised trading and risk &
compliance monitoring
Deep liquidity, best
execution capabilities
Quarterly
performance review
Standardised fee
structure 0/25

Key to Success springford
Pragmatic EXECUTION
Partner TRUST
Known & Respected
BRAND
Partner ACQUISITION
Trust, builds a strong Brand
Delivery on promises,
builds Trust
Once better known - through
word of mouth and other
marketing, acquires new Partners
Stronger partnerships require
scalable pragmatic Execution
Our PARTNERS - Investor/Manager/Service Provider/Bank & AMC*
Note. AMC – Asset Management Company

altLIVE, Information platform springford
REAL-TIME
performance, Live
streaming
STANDARDISED
formats
Data INTEGRITY
No SALES agenda.
No MARKETING spin.
Just the EVIDENCE.

Springford Financial Community Hub, Phase-III springford
B2H (Business-is-Personal), an exciting new user experience in alternative investments. People
can hangout, use the open-concept co-working spaces and meeting rooms at no cost.
Full - Transparency/Approachable/Engaging/Fun
No - Sales/Advisory/Products
Healthy
Hospitality
Springford’s
Universal
Associate

Problem, The typical HF set-up
Investment
Strategy
Instruments /
Assets
People Business Operations
Regulations &
Structures
Tools / Systems Service Providers
Type
 Long/Short
 Arbitrage
 Quant
 HFT
 CTA
 Global Macro
Leverage
 Used to magnify
effect of investment
decisions
 Stocks
 Bonds
 Commodities
 Currencies
 Derivatives (Futures
& Options)
 Rates
 Indices
 Founder, Owner &
CEO
 CIO
 CRO
 Research Analysts
 Traders
 Portfolio Managers
 Risk Managers
 Administration
 Compliance
 Customer service
 Operations
Back Office
 Clearing & settlement
 Accounting & Finance
 Client on-boarding
 Reporting
 Compliance &
Regulations
Front Office
 BD & Marketing
 Investor relations
Regulations
 Licensed or
Registered Firm
 Local and
internationally
Structures
 Onshore/Offshore
funds
 Master/Feeder funds
 Structured products
 UCITS
 Administrator
 Custodian
 Legal Counsel
 Auditor
 Consultants
 Prime Brokers
 IT
 Capital Introducers
 Research & Analysis
 Live data & news
feed
 Distributor
 Regulatory & tax
authorities
 Order Management
 Execution
Management
 Portfolio
Management
 Risk Management
 Total Cost Analysis
(TCA)
 Data Analysis
 Trading platform
Before partnership with Springford, a Black-Box
Manager spends more time deleting emails than reading them or focusing on performance; they’re too busy dealing
with everyday business issues e.g. People, Legal, Taxation, Accounts & admin, and compliance & regulations etc.
springford

Solution, HF strategic transformation
Investment
Strategy
Instruments /
Assets
People Business Operations
Regulations &
Structures
Tools / Systems Service Providers
 One Manager, One
Strategy
 Springford
 Founder, Owner & CIO
 CRO
 Research Analysts
 Traders
 Portfolio Managers
 Risk Managers
 Springford  Springford  Springord
 Bloomberg/Thomson
Reuters terminal
In partnership with Springford - an Open Book
ALL services, platform, distribution channel &
licensing framework are provided at NO cost.
Managers’
benefit with
springford
 Springford
A lean, agile & sustainable HF firm with large AUM.
Ability to focus on core trading activities.

Alternative Investment Structures springford
Manager Springford Investor
365
Days
24/7
 Full control in trading
 No access to investors or
capital, can’t do funds transfer
 Full visibility in trades
 No access to capital, can’t do funds transfer
 No direct access or reporting to investors
 Full control in asset allocations
 Full visibility into trades
 Full transparency in fee/charges
 Full safety, multi-layered risk management
 Can’t do trading themselves
 Full flexibility in leverage selection
altLiquid Manager
Springford
LPOA (Tri-Party)
Sub-Advisory
Agreement
IMA
Strategy
$250K+ Leverage 3X
$100K+ Leverage 2X
$50K+
Issuing
Bank
(Prime
Broker )
mWallet
Manager’s
Index
mBank /
FMC
Prime
Broker
Prime
Broker
Managed Account
Platform
Bank (Prime
Broker)
Bank (Prime
Broker )
Certificates
ONE MANAGER,
ONE STRATEGY
& MULTIPLE
INSTRUMENTS
Trades
Investors
HNIs
Buy/Sell
using their
existing
bank a/c
High R/R
Med R/R
Avg. R/R
Individual $100+
Social Trading Platform
Individual $1000+
UHNW $5M+
Institution $2.5M+
(Notional $10M+)
Self-Managed
Account (SMA)
ManagedAccounts
Capital flow IMA, Investment Management AgreementTrade flows
Management

Springford I Singapore
Springford
Capital
Springford
Partners
Springford
Asset Management
altLiquidaltEAMaltAMaltSelect altAIS altHFM
Springford
Market Intelligence
altIQ
Trading
Platform
Licensing &
Technology
Manager’s
Index
SMA Platform
Distribution
Platform
Hedge Fund
Marketplace
Analytics, Indicators
& Indices
Co-Investor Investment
Manager
Intellectual
Property
Single source, live performance data streaming
Notes. AM – Asset Management, EAM - External Asset Management, AIS - Alternative Investment Structure, SMA - Separately Managed Account.
Investor
Relations
Corporate structure
Wholly owned subsidiaries Wholly owned subsidiaries
Springford International
Asset Management
Self-investments
PHASE-I
springford
2017
altECN
Liquidity
Platform
Springford Group. Always evolving.
Tech-driven asset management / Cross-border integrated platforms / Digital solutions

Local today, Global tomorrow
Singapore
HQ
Dubai
Sydney
Tokyo
Taipei
Hong Kong
London
Frankfurt
Zurich
Queenstown
New York
• $10B+ AUM
• 11 Licenses
• 13 Offices
• 23 TEAM members
springford
Seoul
Shanghai

Fund of Hedge Funds (FoHF) Fund Distribution Platforms Managed Account Platforms
Millennium Partners, USA $34B
Winton Capital, UK $34B
SkyBridge Capital, USA $12B
AllFunds Bank EU $263B, 50,000 funds, 540
AMCs, 38 countries
eFunds, China $142B, 39m retail investors
Fund Channel EU $63B, 45,000 funds, 400 AMCs
Man Group UK, Alternative Investment Manager
$88.7B
dbSelect, Deutsche Bank $2B (Previously $13B
in 2012)
CitiFX Macro Access $10B
SkyBridge Capital USA, started in 2005 with AUM $50M, reached $200M
(Mar’09) and at peak had $12.5B (Oct’16). Sold to Chinese investors for
approx. $250M Jan’17.
Market adoption
Hellman & Friedman and GIC Singapore acquired Allfunds Bank, Spain for
$2.2B, a FinTech business since 2000 providing technology to asset
managers & distributors of mutual funds $263B AUM, Mar’17.
springford
Notes. “*” PM – Portfolio Management. All figures are in USD.
Ally Financial Inc. acquired TradeKing Group Inc. for $275M to increase its
online investment offerings i.e. an online broker-dealer, a digital PM* platform,
educational content and social collaboration channels, July’16.
Aegon acquires coFunds, UK for $182M, an investment platform a way for
people to invest through financial advisors or institutions. Aug’16
Global leaders
Valuations
1st Mover advantage / Springford offers the best of many worlds

$100
$110
$120
$130
$140
$150
$160
Validation springford
Source. AAM Singapore website www.aggregate.com.sg. All figures are in SGD. AVF - Aggregate Value Fund. Disclaimer. The past performance of the fund managers team should not be construed
as an indicator of future performance. Projected figures are for calculation purpose only.
Sanjeev Kumar introduced the concept of Investor-Manager Partnership with a start-up fund during 2012-13.
Perfect Alignment with Your Interest / Zero Management Fees / Pay only for Performance
Seed Capital
$3M
AVF’sMonthlyNAV
Ex-Global Head Electronic Trading,
Goldman Sachs
“Sanjeev, I’m happy to provide
feedback, or consultation where it’s
appropriate. It’s clear that you have
a well thought through plan” Nov’16
Ex-Deputy CEO AIMA
“Sanjeev, I was highly impressed by
your plans which I believe could be
really transformational for the
industry” Nov’16
CEO Agecroft Partners, USA
“HF branding drives asset inflows,
performance is secondary” Apr’17
AUM
$400M
Govt. of Kenya
Sold 3y bonds exclusively via
mobiles, world 1st move to expand
the pool of investors, Mar’17

MN
Director
• Founder & CEO, Taurus Wealth
Advisors Singapore
• MBA, IIM-A India
• 20y experience in financial markets
in India, Philippines & Singapore
• Previous role – Director Citi Private
Banking, Singapore
• Taurus managers $1.9B for UHNW
clients, Portfolio management,
Wealth advisory & Asset
management
YC
Independent Director
• MD Global Markets, ANZ Singapore
• ME, University of Oxford
• 16y experience in investment
banking & asset management in UK
& Singapore
• Previous role - Head dbSelect Asia
Pacific, Deutsche Bank. Core
member of the team that built one
of the most unique managed
account platforms in the industry
reaching $13B AUM
BILL
Director
• Founder & CEO Sherpa Markets,
Singapore
• MBA, Harvard Business School
• 20y experience in financial markets
in US & Singapore
• Previous role - Head eComm Sales
APAC, RBS Singapore
• Sales, trading, eComm, prime
brokerage & operations. Strategic
review & business process
improvement
Leadership TEAM
JP
Board Member
• COO Braid Capital, Singapore
• BA (Hons) Economics, University of
Durham
• 20y experience in HF and asset
management industry in UK &
Singapore
• Previous roles - Senior Director of
Aspect Capital and CIO Schroders’s
FoHF
• Developed client relationships &
designed products which were
fundamental to the growth of
Aspect Capital’s $7B+ AUM
springford
76y collective experience with top global firms Successful planning, developing & building a unique SMA Platform $13B, a MFO $2B and a FoHF $8B AUM

CB
Founder & MD, Bowlah PR
Singapore
• B. Communications, Murdoch
University
• 17y experience in Singapore &
Ireland with Merrill Lynch and
Finsider
• Previous role – Account Executive,
Cognito Singapore
• PR, Settlement administration, Asset
services, Prime brokerage,
Relationship management, Editing
and account management
SA
Founder & MD, Deriv Asia
Singapore
• B. Economics, Macquarie University
• 18y experience in Australia, Japan,
China, Thailand & Singapore with
Westpac Bank, Merrill Lynch,
Lehman Brothers and Central Bank
of Thailand
• Previous role – Head of Collateral &
OTC Service Sales APAC, Citi
• Sales, Risk management, Credit &
rates trading, Technical consulting,
Proprietary trading, Collateral &
OTC services and FX Derivatives
trading
CT
Global Head of HFs, Citigate
Dewe Rogerson, UK
• BA (Hons) University of Oxford
• 21y experience in UK & Croatia with
BBC, Colliers and Terra Firma
• Previous role – Deputy CEO AIMA
• Investor Relations, Liaising, PR, TV
production, Editing, News reporting
and Communications
MR
Head of ETI Trading,
Thomson Reuters NY
• MBA, NYU Leonard N. Stern School
of Business, USA
• 27y experience in USA & Japan with
PwC, Goldman Sachs, Capco and
Minneapolis Grain Exchange
• Previous role – Chief Revenue
Officer, Thomson Reuters
• Compliance, Audit, Management
consulting, Product development
and electronic trading
Key strategic advisors & service providers springford
Proven track-record & strong global network with demonstrated successful history

SANJEEV KUMAR
Co-Founder, Strategic Planning
EAG
Co-Founder, Corporate Services
• Currently - Director BD, Taurus
Wealth Advisors (MFO) Singapore.
• Dip. Elect. Engg, BA, PGDBM EMPI
Business School India
• 18y experience in various industries
in India, Australia, Singapore & New
Zealand with Goldfields, PMP, GHD,
Progress Capital, ECU, UWA,
Western Power and AAM
• HF & PE Fund set-up, SMA
structures, Business development,
Procurement, Project management,
Resources planning & Credit control
• Currently - MD APAC Management
Consultants, Singapore
• Economics, Ca' Foscari University
Italy
• 20y experience UK, Italy, India,
China & Singapore with Best Report
& Formation, Intesa Sanpaolo, ODL
Securities and X-Trade Brokers
• Business advisory, Research &
trading, Risk management,
Programming, Business
development, Digital marketing,
Management consulting, FX
Brokerage and Trading
Executive TEAM, Women leadership
KYL
Partner, Distribution & Investor
Relations
• Previous role – Manager Regional
Insurance Practice Lead SEA & HK,
Aon Hewitt-McLagan Singapore
• BA Business Economics, University
of Liverpool
• 9y experience in China, HK, India,
Indonesia, Philippines, Thailand,
Malaysia & Singapore with OCBC,
Citi, Aviva and Zurich Life
• Sales, Business development,
Project management, Distribution
channels, Management consulting,
Wealth management, Insurance and
Banking
GS
Partner, Operations & Education
• Previous role – Senior Personal
Financial Consultant, UOB
Singapore
• Current role – Teacher, Ministry of
Education Singapore
• CAIA, B.Com Finance Queensland
University, Australia
• 18Y experience in Singapore & India
with Citibank
• Business development, Financial
analysis, Marketing, Teaching,
Relationship management and
Client servicing
springford
Individually talented, collectively powerful.

75%
Investor
17%
Manager
8%
Springford
25 Strategies
Total AUM $10B
8%pa Target Gross
Return
Total net profit - $800M
$600M
$136M
$64M
Source Revenue Income
Fees/Charges 10% Profit sharing (Performance) Co-Investments Licensing & Platform Liquidity (ECN) Distribution Benchmarking
Payment Quarterly Quarterly Monthly Monthly Monthly Annual
Total in 2022 $64M p.a. $4M p.a. $2M p.a. $3.5M p.a. $1M p.a. $500K p.a.
Key risks Reputation / Counterparty / Manager’s underperformance or Departure / Financial markets & Credit / “Me too” Copycats / Investor adoption
Valuation Recent M&A exit multiples are at 12 – 15 X of EBITDA
Profit share (0-25 Model, No management fee) i.e. Performance fee only.
Samplecalculations
How we make money? springford

Go-to-market strategies
2017 2018 2019 2020 2021 2022
Marketing
Word-of-Mouth, Referrals, Networks
Investors
AUM
Licensing
Manager &
Strategies
Instruments AMC / Note
Whitelabelling with Private Banks, AMCs, MFOs
Media articles, Industry events, SEO
Investor Relationships (IR)
Advertising & PR
SMA
40Act Mutual Fund,
USA
3 - 4 6 - 8 10 - 12 16 - 18 20 - 22 23 - 25
Singapore, HK &
China
Taiwan, Japan,
Korea, Australia &
UAE
UK, EU &
Switzerland
New Zealand &
USA
Targeted pitching to industry/investor associations, Corporates, HNI Clusters (Clubs)
HNIs Everyone Institutions
$300M $1B $3B $5B $7B $10B
springford
Note. “*” For MAS & Office lease. All figures are in USD.

World’s no. 3 financial center $1.9T / 3rd largest FX trading hub / 628 Licensed & Registered Fund Managers / HF’s AUM $87B
Investor, Local 20% & International 80%
Sources. Various reports by MAS, PwC, RBC Capegemini, KPMG, EY & Brookings. CGAR, Cumulative Gross Annualised Returns.
WHY Singapore
Target market segments
$18T AUM
2020
$5.7T AUM
2022
2,784m
60% of middle-class
population globally will live in
Asia Pacific, 2025
Industry Core market Regional focus Key locations
61.2%
HNIs live in US, Japan,
Germany & China, 2015
62%
Women are willing to switch
wealth managers as compared
to 44% of men, 2017
Investor base
springford
Long-term investors, seeking superior risk-adjusted returns and consistent performance.

Funding requirements & roadmap
Phase - I. Bridge funding, $2M equity in Springford
$2M
Bridging
Apr-May
2017
2018
2019
2020
2021
$20M
Series-B
Jan-Mar
IPO Exit
25X ROE
2022
Cash-flow
starts
Breakeven
point
springford
Legal
6%
Technology
20%
Office
7%
Deposits*
9%
People
18%
PR, Marketing & BD
40%
Aug-Sept
Series-A
$5M
Note. Various grants & subsidies are available for FinTech & SME firms from Govt. of Singapore. All figures are in USD.
Sanjeev Kumar
Co-Founder Springford
sk@tauruswealth.com.sg M +65 86575106
Utilisation of funds (Estimated in 1st 18 months)

Springford, a next generation business model for global asset management

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Springford, a next generation business model for global asset management

Similar to Springford, a next generation business model for global asset management (20)

Recently uploaded

Recently uploaded (20)

Springford, a next generation business model for global asset management