ICPC Foundation Social Media Strategy - Nyah Phengsitthy.pdf
1. ICPC
Foundation
Social Media
How to create effective and
relevant social media content
based on recent data
SOCIAL MEDIA STRATEGY
NYAH PHENGSITTHY | ELON UNIVERSITY
2. ICPC COMMUNCATION GOALS
Shine the spotlight on the world’s
brightest young computer
programmers
Present the sponsors to a tech-
interested audience that may be
interested in working for them
Make sure staff is highlighted
positively — their presence in
ICPC media is their form of
compensation
3. WHAT YOU WANT TO SEE
Impact demonstration:
engagement metrics on social
media for the purposes of
interesting sponsors
Social media engagement on:
content that makes contestants
look good, content on sponsors and
content on staff
4.
5. Executive
Summary
All three platforms do an excellent
job at promoting students, but could
promote staff more
Promotion of competitions and
contests is high
All three platforms are diverse in
publishing content
All three platforms are generally
active
Facebook and Twitter have the heavier
data, yet could use more work
What did I learn?
6. Facebook
Currently 551K followers
137 reviews with a 5 star rating
Content based on meeting the teams,
congratulatory posts, motivation,
contest information, sign up
Most organic reach: 22,144
Most organic impressions: 26,849
Most lifetime engaged users: 3,235
Most people page likes and engaged with
post: 1,432
12. Suggestions for Facebook
Continue/increase posts on "Meet the Team"
Share less posts and create organic content
Publish more in the morning
Decrease investment in paid engagement
13. Facebook KPIS
Continue/increase posts on "Meet the Team"
KPI: Likes/shares
Share less posts and create organic content
KPI: Number of people engaging
Publish more in the morning
KPI: Impressions/engaged users
Decrease investment in paid engagement
KPI: Engagement/page likes
14. Twitter
Currently 18.3k followers
7,613 tweets and active
Fitting content to 280 or less
characters
Content based on champion
winners, motivational quotes,
meeting the teams, program
promotion
Great use of hashtags
Retweets: 129
Likes: 486
User profile clicks: 440
URL clicks: 1992
Detail expands: 678
Replies: 2
Hashtag: 55
21. Suggestions for Twitter
Increase posts on "Meet the Team"
Continue organization announcements
Enhance Twitter replies
Increase sponsorship on increasing skills
22. Twitter KPIS
Increase posts on "Meet the Team"
KPI: impressions/engagement
Organization announcements
KPI: details expanded/URL clicks
Enhance Twitter replies
KPI: impressions/engagement
Increase sponsorship on increasing skills
KPI: impressions/engagement
23. YouTube
20k subscribers
Active in terms of publishing every competition,
extremely organized YouTube channel
Video views range from a couple hundred to
thousands