This document discusses how to use social media for a political campaign. It recommends going where potential voters spend time online and leveraging popular social media platforms like Facebook, YouTube, and blogs. The document reviews social media statistics and landscape, then provides guidance on choosing networks, claiming online profiles, developing a strategy, creating engaging content, monitoring insights, and evaluating effectiveness. The goal is to help campaigns connect with constituents and supporters through social media.

1. How can my campaign use social media
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2. Why this session?
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3. Why should I use social media?
•Go where people are
•Social Media Statistics (Video)
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4. Transformed media landscape
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5. 3 major changes
•Natively good at many-to-many.
•Mode of Carriage –Ease of Access
•Members vs producers
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6. Social Media Landscape
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7. Social Media Landscape
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8. Quiz
•What are the top 4 social media networks in Egypt in order as of Today?
1.Facebook
2.Youtube
3.Blogspot
4.Fatakat
•Twitter comes ranked the 20thmost popular website in Egypt.
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9. Where do I start?
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10. Where do I start?
•Choose your social media networks
•Claim your campaign: http://namechk.com/
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11. Planning to deliver
Monitoring and evaluation
1-Facebook
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Understanding Platform
Understanding Oneself
Understanding the other
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12. Understanding Platform
1.Various Facebook platforms and key elements of those platforms.
2.Edge rank and visibility.
3.Paid vs. Organic. 2-6% » 20% max
4.Advertising on Facebook (Segmentation, 20% text rule, Types of Ads).
5.Security and Admin roles.
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13. Understanding Oneself
1.Creating your vision for the platforms and website answering the following questions:
1.Why do I want to create this page.
2.Why did I use this specific tool.
3.How do I view many to many communication on this platform for my cause/organization.
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14. Understanding the other
1.Using insights and surveys in understanding the other
2.Time Graph.
3.Developing persona of follower/fan:
•Interests.
•Location.
•Age.
•Time.
•Devices.
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15. Understanding the other
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I sent a couple of articles on nutrition and wellness to a friend with health issues. She e-mailed me to thank me; she appreciated that I had been thinking about her.

16. Understanding the other
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I share [things related to] business interests and exchange ideas on how to improve our company’s offerings to our customers.

17. Understanding the other
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Sharing is actually part of who I am

18. Understanding the other
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When I post controversial things, it makes me look engaged and provocative, and I want to be perceived that way. If I don’t get a response then I know I’ve missed

19. Understanding the other
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I got a deal to the bar at the Gansevoort Hotel e-mailed to me. I forwarded it to a bunch of friends and we turned it into a girls night out.

20. Understanding the other
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I only share things with someone specific if I think they will enjoy it. If they aren’t relevant to the material, there is no point in sharing it with them.

21. Planning to deliver
1.Likable vs. sharable (Why people like, why people share, why people don’t share)
2.Social Media Strategy
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22. 7 Functions of highly Sharable posts
1.GIVE: Offers, discounts, deals or contests.
2.ADVISE: Tips, especially about problems that everyone encounters
3.WARN: Warnings about dangers that could affect anyone
4.AMUSE: Funny pictures and quotes, but not offensive.
5.INSPIRE: Inspirational quotes
6.AMAZE: Amazing pictures or facts
7.UNITE: A post that acts as a flag to carry and a way to brag to others about your membership in a group that’s doing pretty darned good, thank you very much.
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23. Statistical Facts
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68%
share to give people a better sense of who they are and what they care about
78%
share information online because it lets them stay connected to people they may not otherwise stay in touch with
73%
share information because it helps them connect with others who share their interests
94%
carefully consider how the information they share will be usefulto the recipient
69%
share information because it allows them to feel more involved in the world
84%
share because it is a way to support causes or issues they care about
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24. 7 Advices for getting better likes and shares
•Appeal to consumers’ motivation to connect with each other—not just with your brand.
•Trustis the cost of entry for getting shared
•Keep it simple... and it will get shared.
•Appeal to their sense of humor
•Embrace a sense of urgency
•Getting your content shared is just the beginning
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Respond
Get Credit for responding
Listen
Get Shared Again
Get Shared
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25. 4 Mistakes That Prevent People from Sharing Your Posts
•1. Talking about yourself
–People may “like” your success but that doesn’t mean they want to “share” it with anyone.
•2. Being too edgy or offensive
–G,PG, PG-13, R, NC-17
•3. Being too obscure or niche
•4. Asking for likes
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26. Monitoring and Evaluation
1.Downloading insights and using it for monitoring and evaluation
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27. Case Study
KebdetEl Prince
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28. Tomorrow
•Twitter Overview of the Platform
•Social Media Tools
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TrendsMap
Alexa
SocialBakers
Google Trends
Google Alerts
Thunderclap
Tweet Adder
Walls.io
Bl.ocks.org
Followersmania
Bitly
Buffer.com
Ess.mx
Tweepi