Spring Fling San Diego: Health 2.0 101

Presentation from Matthew Holt and Indu Subaiya at the 2011 Health 2.0 Spring Fling Conference in San Diego.

Health & Medicine

Web 2.0:
O’Reilly’s Core Competencies
• Services, not packaged software, with cost-eﬀective
scalability
• Control over unique, hard-to-recreate data sources that get
richer as more people use them
• Trusting users as co-developers

• Harnessing collective intelligence
• Leveraging the long tail through customer self-service

• Software above the level of a single device
• Lightweight user interfaces, development models, AND
business models

Data sources that get richer as
more people use them

Leveraging the long tail through
customer self-service

Software above the level
of a single device

“...Social software and lightweight tools that promote collaboration between...
stakeholders”
- Matthew Holt and Jane Sarasohn-Kahn

“... all the constituents focus on health value…improving safety, efficiency
and quality of healthcare”
- Scott Shreeve

"health 2.0 is participatory healthcare... we the patients can be effective
partners in healthcare.”
- Ted Eytan

What is Health 2.0?

Personalized Search
Communities
Intelligent Tools
Integration of data with content

Technologies fusing as patients increasingly guide
their own care.

Content
Social
Networks
Search

Tools
Transaction
Data

Last year, we told you
what was coming next...
• Integration of the three constituent parts
(search, communities, tools—all mash up)

• The data utility layer allows easy inclusion of
same data between diﬀerent services (liquidity)

• Greater diversity in data types

• The emergence of new “unplatforms”

The Stages of Health 2.0

User-generated Consumers connect Partnerships to Data drives decisions
health care to providers reform delivery & discovery

DATA UNPLATFORMS

INDIVIDUAL

DATA
POPULATION UTILITY
LAYER

REFERENCE Decisions
Actions

DATA

INDIVIDUAL

D
POPULATION UT
LA

REFERENCE

INDIVIDUAL
Permissions
Identity
DATA
POPULATION UTILITY
LAYER

REFERENCE

UNPLATFORMS

UAL

DATA
ION UTILITY
LAYER

CE Decisions
Actions

This document analyzes digital lifestyle segmentation of mobile subscribers based on their online activities. It identifies five distinct digital lifestyle profiles based on analysis of usage data from over 60,000 subscribers across multiple operators: 1. Info Seeker: Focuses on general web browsing. Generates 12% of traffic but represents 32% of subscribers. 2. Info Guzzler: Divides into those focused on general browsing and video streaming or on multiple personal activities. Represents 5% of subscribers but generates 5% of traffic. 3. Social Monitor: Tends to access social network content, social video, and VoIP. Represents 15% of subscribers and generates 9% of traffic. 4. Social Mingler

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"Me Data" The Rising Opportunity for Self Optimization Apps

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