Digital media requires targeting therefore we built an application that integrates quickly and can be scaled easily. SpotU has forged exclusive partnerships with leading airlines, travel and online ticket companies worldwide with proven results.
ONLINE bookings account for more than a third of all leisure travel bookings in Australia and New Zealand, according to research undertaken by the travel analysis company PhoCusWright.
www.smh.com.au
Het is al een sterk groeiend fenomeen aan het worden in de hedendaagse inkoop van (digitale) media: Automated Trading. Maar wat is de aanleiding van die groei? En hoe gaan de traditionele mediapartijen (adverteerder, mediabureau en uitgever) ermee om? Interactieve sessie waarin een paar sterke mythen worden ontkracht. En een paar ook bevestigd…
Het is al een sterk groeiend fenomeen aan het worden in de hedendaagse inkoop van (digitale) media: Automated Trading. Maar wat is de aanleiding van die groei? En hoe gaan de traditionele mediapartijen (adverteerder, mediabureau en uitgever) ermee om? Interactieve sessie waarin een paar sterke mythen worden ontkracht. En een paar ook bevestigd…
Wat als je doelgroep niet de weg naar jouw webshop kan vinden? In deze SlideShare lees je hoe je met onder andere real time bidding relevant en nieuw verkeer aantrekt.
Met af en toe een bericht plaatsen op social media trek je geen volle zalen. Een methode om op een doordachte manier nieuwe relevante bezoekers aan te trekken is prospecting.
De presentatie van Marion Appel (GfK) over het GfK DAM onderzoek tijdens het Cross Media Café News & New Media op 31 maart. Meer informatie: http://www.immovator.nl/agenda/cross-media-cafe-news-new-media
OrangeValley klantendag 2015 - Online Marketing trends en ontwikkelingenOrangeValley
Presentatie door Eduard Blacquière (OrangeValley)
Meer weten? Bekijk alle presentaties en video's van de klantendag terug: https://orangevalley.nl/verslag-klantendag-2015/
Heeft u vragen naar aanleiding van de presentatie, bel dan 030 - 8 200 200 of mail naar info@orangevalley.nl
Digital marketing, Automated Trading & Real Time BiddingNikki de Kok
Gastcollege over Digital Marketing en een deep dive Automated Trading / Real Time Bidding voor 4e jaars minor International Marketing & Sales op de HES Hogeschool Rotterdam.
Helping brands to foster deeper customer relationships mParticle
A brief introduction to the mParticle Customer Data Platform. In 5 mins learn how mParticle's API-powered consumer data platform is used by customer-centric organizations to fuel amazing Customer Experiences and improve Customer Lifetime Value.
Alex Kesaris
akesaris@mparticle.com
+447400999957
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Wat als je doelgroep niet de weg naar jouw webshop kan vinden? In deze SlideShare lees je hoe je met onder andere real time bidding relevant en nieuw verkeer aantrekt.
Met af en toe een bericht plaatsen op social media trek je geen volle zalen. Een methode om op een doordachte manier nieuwe relevante bezoekers aan te trekken is prospecting.
De presentatie van Marion Appel (GfK) over het GfK DAM onderzoek tijdens het Cross Media Café News & New Media op 31 maart. Meer informatie: http://www.immovator.nl/agenda/cross-media-cafe-news-new-media
OrangeValley klantendag 2015 - Online Marketing trends en ontwikkelingenOrangeValley
Presentatie door Eduard Blacquière (OrangeValley)
Meer weten? Bekijk alle presentaties en video's van de klantendag terug: https://orangevalley.nl/verslag-klantendag-2015/
Heeft u vragen naar aanleiding van de presentatie, bel dan 030 - 8 200 200 of mail naar info@orangevalley.nl
Digital marketing, Automated Trading & Real Time BiddingNikki de Kok
Gastcollege over Digital Marketing en een deep dive Automated Trading / Real Time Bidding voor 4e jaars minor International Marketing & Sales op de HES Hogeschool Rotterdam.
Helping brands to foster deeper customer relationships mParticle
A brief introduction to the mParticle Customer Data Platform. In 5 mins learn how mParticle's API-powered consumer data platform is used by customer-centric organizations to fuel amazing Customer Experiences and improve Customer Lifetime Value.
Alex Kesaris
akesaris@mparticle.com
+447400999957
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Pitch Deck for Product Managers to pitch ideas to their CEOs which include problem definition, solutions, market research, competitive analysis, business plan, MVP Definition, etc.
Bookings St.lucia reservation center and travel planner. Full travel guide - directory of all hotels, apartments, accommodation and activities
See also https://roguesinparadise.com/st-lucia-the-island-its-culture-and-attractions/
Presentation by AXSES Partner - Glace Grafix
MicroAd, headquartered in Tokyo, JP provides the No.1 demand-side-platform technology in SEA market and biggest local ad network in Vietnam.
MicroAd Blade? Our product, MicroAd Blade, is a platform assisting you to create and manage online display ads on thousands of publishers in ad networks, including Google Display, Ambient Ad Network, OpenX, Facebook & Appnexus.
How it works? MicroAd Blade can define and extract your target customers by analyzing internet users’ behaviors. All you buy are only the impressions that matter and you pay exactly what they are optimized. The techniques are Re-targeting: ads display automatically to your website’s visitors in any other network and Audience Targeting: analyzing and displaying to any internet user who shares the same behaviors as your target audience.
Why profitable? Our automated engine takes the stress out of ads display placing and budgeting for cost-efficiency and also ensures the return on investment (ROI) .
Many other corporates, including Unilever, Yamaha, Hong Leong Bank, Lazada and 100 more, use our service to display advertising banner for increasing engagement of their target customers.
Similar to Spot u dynamic publishing platform (20)
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
2. The Company
About SpotU
SpotU was originally founded 6 years ago in New Zealand as a solution for an international airline wishing to gain leverage
from itinerary emails thus creating ancillary income extremely quickly. SpotU has forged exclusive partnerships with leading
airlines such as Air New Zealand, Jetstar Airways , Virgin Airways.
We deliver customised destination/demo-orientated information to travellers , much like other digital media companies
such as Google. The system has developed a highly targeted travel information and advertising overlay for airlines to deliver a
customised, graphic-and-information rich, email travel itinerary to your customers in place of the traditional text-based email
itinerary.
JetMax Media
If you require it, SpotU partners with JetMax Media an inflight media representation company for third party advertising.
JetMax Media creates additional revenue for low-cost airlines, by offering an end to end service.
JetMax Media recognises that each airline targets a different demographic with varying brand values and so customise
their products to suit. This promotes a positive experience for the passenger, along with steady additional revenue for the airline,
all managed by JetMax.
With offices worldwide they offer a specialist approach to marketing airline digital assets.
BCS Technology
SpotU partners with BCS to leverage off their high level of knowledge regarding the Navitaire and
other Reservation systems.
SpotU and BCS have successfully worked together on a number of projects and continue too on
an on going basis in the aviation sector.
3. Overview
You have the audience, do something with it.
As technology evolves, the travel industry is faced with unique opportunities for maximising both passenger experience and
revenue streams. Those who can adapt will thrive. SpotU provides individually targeted advertising on a range of passenger
communication – so messaging can be tailored, and placed for the maximum possible impact. When it’s time to make the
decision, the offer is in their hands. The choice is now in yours.
How it works.
Through the internet booking/check-in process, key information entered by each individual traveller is analysed, and
tailored advertising offers are generated. By targeting individual needs this advertising has far greater potential for initial
impact and engagement.
Airline partners and third party advertisers are already using digital media, why not increase ancillary revenue easily by
offering them your audience which you have full content control over.
Messaging appears on a range of different communication, including:
online/emailed boarding passes, personalized
travel itineraries, mobile confirmation emails and
mobile apps, you just choose the platform.
We currently offer over 20 specific segmentation and targeting options with for reporting and revenue tracking.
5. Snapshot Air Asia Bookings, top 8 destinations
Arrival Airport Code No. of Bookings Ad Income per Itinerary Cost of SpotU
Jul-11 $1.60 50% off $0.80 $0.04
CGK 63659 $101,854.40 $50,927.20 $2,546.36
DPS 48993 $78,388.80 $39,194.40 $1,959.72
KCH 53781 $86,049.60 $43,024.80 $2,151.24
HKT 34300 $54,880.00 $27,440.00 $1,372.00
SIN 78097 $124,955.20 $62,477.60 $3,123.88
BKI 69430 $111,088.00 $55,544.00 $2,777.20
BKK 123177 $197,083.20 $98,541.60 $4,927.08
KUL 363693 $581,908.80 $290,954.40 $14,547.72
Totals 835130 $1,336,208.00 $668,104.00 $33,405.20
JetMax Media can manage and sell space on a 35% ad sales commission rate if required
7. Solution
Our platform has capabilities to incorporate the following features:
• Simple interface with very minimal training
• Live digital content management
• Create a campaign based on target attributes ( also add “webcheck in” “e-itinerary” “email confirmation” “e-boarding pass” )
• Tracking and reporting of pax data including location and time that banner ad was clicked
• Web based platform allowing multiple users, including remote use
• Used for airline related promotions based on destinations and pax targeting. Internal marketing use and pax travel research data.
See what airline promotions work better in what areas
• Ancillary revenue growth, using the worlds fastest growing advertising medium, Digital
• First choice of media platform for all partners and suppliers of the airline
• Inventory Report – Stating “Show your internal and external advertising stakeholders detailed reports based on various target
groups”
• Tracking partner annual spend, invoice directly from SpotU if required.
• Hosted internally
• Detailed support structure
• Full time development team for required customising
• Account management
12. Manage any platform across one interface
Data Control
• Clean campaign dashboard showing campaign
status, recent, current and future
• Web based platform allowing multiple users,
including remote use and limited user access.
• Full control and reporting of partner/supplier
revenue tracking
• Hosted externally
• Live content management
Platform
• Add value to assets you already have, given you
have the audience
• Administrate your platform and users internally
• Two integration option’s
• Real Time booking / Inventory Management
• Live passenger data
14. Pre-departure and Post Flight email management
Communicate directly with your passengers
SpotU offers integrated email management to customers with media content based on attributes captured from booking.
With custom templates depending on the email timing and dynamic advertising space this is another highly effective and
targeted communication platform.
Send the email directly form SpotU or just incorporate our tags into your current templates.