This document summarizes a digital loyalty program called Belly that has grown significantly in under 15 months. It has partnered with 150 locations, sold 50k spots, and has over 4.5 ratings in app stores. Belly targets digital natives who are socially connected and want impulsive, real-time offers on their mobile devices. It provides 24/7 customer service and flexible options. Belly has an in-house digital team for unique advertising strategies and partnerships with major distribution channels through a flexible API. The program has generated over $600,000 in impact for a single facility from monthly and transient customers.

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2. BIG
PROBLEM
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3. BIG
OPPORTUNITY
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4. UNDER 15 MONTHS
Belly, a digital loyalty program.
150
PARTNER
LOCATIONS
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50k
SPOTS
SOLD

5. PRODUCT
4.5 Rating in both the
Apple iTunes store &
Google Play
on the web
Spot navigation
and QR code
integration
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6. CUSTOMERS
Digital Natives
If it isn’t mobile, it isn’t relevant
Socially Connected
Our in-house marketing team handles Twitter,
Facebook and Foursquare conversion
Impulsive
On-the go customers require intrusive, real-time
marketing. That’s our specialty.
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7. EXPERIENCE
24/7 Customer Service
Reliable support provides a seamless
Customer & partner experience
Flexible Options
Monthly or transient, smartphone user or
not, our universal platform has attracted new
customers, and kept them on the network
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8. DIGITAL REACH
Digital Team
In-House SEM Experts
Unique, game-changing advertising strategies
BD Partnerships
Integration with major distribution channels
Flexible API yields scalable partners
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9. “The 25
Coolest New
Businesses in
Chicago”
“The Biggest
Trends in
Business for
2013”
“....now,
there’s an app
to solve your
problem.”
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“Raises 2.5mm
to Bring Sanity
to Urban
Parking”

10. CASE STUDY
$600,000+
2012 Impact to a Single Facility
generated from
M o n t h l y a n d Tr a n s i e n t C u s t o m e r s
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