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Internet Marketing That Works™
Wednesday, November 12, 14

Headquartered in Chantilly, VA
Expert online marketing strategy
Clients in b2b, b2c, non-profit
Full-service internet marketing consulting
25+ years in marketing, business development
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© Copyright 2014 Cogo Interactive, LLC All Rights Reserved.

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COGO - leading provider of internet marketing expertise

Expert Internet Marketing Strategy
Social Media Marketing & Policy
Search Engine Optimization
Website Development
Seminars & Webinars
Lead Generation
Multimedia
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Understanding LinkedIn.
Why it needs to be an important part of your job search strategy.
How to leverage LinkedIn tools to get a job:
•Building a powerful profile so you stand out
•Building a network
•Using the search tool to target people & companies.
Getting in the door.
What We Will Cover Today

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World’s largest professional networking site- 300 millions users.
Very effective in connecting with past employers, colleagues, classmates.
Includes a huge database of companies of all sizes.
Offers a powerful search tool to target job or client opportunities.
Companies use Google to find candidates and Google loves LinkedIn!
Understanding LinkedIn

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Do companies really use Linkedin to hire talent?

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Absolutely!

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Why is LinkedIn Important?
Source: Jobvite
94%
Of US Companies used social media to recruit and hire new employees.
94%
LinkedIn was far and away the most popular site used by hiring managers.
89
Of the Fortune100 companies used LinkedIn’s search tools to find
candidates.

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Why is LinkedIn Important?
Source: Keystone Associates
LinkedIn is a key component in the recruiting strategy of many
companies...large & small.
Managers say they value "professional experience" and "specific
hard skills" when looking for job prospects on LinkedIn.
Most companies use social media to promote their brand.
Using social media in your job search reflects that you are up to date with
technology, hiring trends, and that you have a willingness to learn.

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Leveraging LinkedIn To Find a Job

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Personal Profile - 100% complete
https://www.linkedin.com/profile/guided

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Personal Profile - 100% complete

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Profile - Headline

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Fill out headline so it describes what you do:
Amanda Klein, MBA: Director of Strategy & Marketing
at Star ★ Creating + Building Lasting Impressions for
Exhibits & Events
Gordon (Gordy) Curphy, PhD: #1 Leadership Author |
Coaching & Consulting Leaders, Teams & Organizations
on Improving Efficiency & Effectiveness
Profile - Headline

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Profile - Make Photo a Personal Brand

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Profile - Customize URL
Virtual Business Card

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Profile - Customize URL
Submit custom LinkedIn URL to Google

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Profile - Editing Profile

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Profile - Fill Out Summary
Get found in Google searches!

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Profile - Fill Out Skills & Expertise
Get found in
LinkedIn searches!

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Profile - Integrate Multimedia

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Profile - Integrate Multimedia
resumeprojects

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Profile - Endorsements (Skills & Expertise)

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Profile - Recommendations (Support You and Your Work)

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Profile - Turn off Broadcast While Updating
Turn back on
when done

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Profile - Notifications Filled Out

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Profile - New Profile Layout

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Profile - Be an All-Star!

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Profile - All-Star Status
40 time more likely to come up in recruiter searches.
Fewer than half of LinkedIn’s 300m users have complete profiles so
this could be your trump card in the job search game.
With a complete profile, you are putting yourself into a global resume
database where you you could be tapped for job opportunities.

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Get in the Game!

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1. Build Network

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Network- Grow Connections

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Network- Grow Connections Through Existing Email

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Network- Stay in Touch With Connections

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Network- Reach Out To Alumni

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Network- Groups Grow Network & Build Credibility
Join relevant Groups

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2. Target

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Network- Targeting People

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Network - Targeting People

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Network - Targeting People
Personalize!

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Network- Targeting Companies

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Network- Targeting Jobs

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Network - Use the Search Tool to Target Companies

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Respond quickly to accepted requests or emails.
Research the person- Commonalities? How can you help them?
Build relationship- Good questions, passion for industry, highlight how
good a fit you would be.
Apply for position and let contact know, send copy of resume, link to
profile.
Get in the Door
Source: Ten-Fold Social Training

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No matter the outcome, follow up!
Email, Linkedin message, thank you note (lost art!)
So much more productive than the ”apply-with-fingers-crossed-while-
waiting-patiently-never-to-hear-back method used by most job seekers!”
Follow Up!
Source: Ten-Fold Social Training

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See if company has a Twitter account and reach out.
Comment on Facebook posts.
Review Facebook updates company posts- great wealth of info.
Be careful what you post to your accounts- companies will review!
Facebook & Twitter used for more of a ‘cultural fit’.
Add professional skills to Facebook profile.
Facebook & Twitter Too!

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Sources
The Financial Express- http://www.financialexpress.com/news/linkedin-facebook-twitter-how-social-
media-can-help-you-bag-your-next-big-job/1279011/1
Stacy Donovan Zapar is a 16-year recruiting veteran for Fortune 500 tech companies and CEO &
Founder of Tenfold Social Training
Bryn Panee Burkhart is associate director of alumni career development at MIT Sloan School of
Management in the US.

703.885.8406
@cogomojo
peg@cogoresults.com
cogoresults.com
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