The eyewear market in India is highly fragmented with many small and regional players. The market has been growing at a rate of m-n% annually. The key segments are Segment 1, Segment 2, Segment 3, and Segment 4. The market faces challenges of low rural penetration and price differences between branded and unbranded products. Drivers include poor eye health and rising organized retail. Major trends are players diversifying products and partnerships between manufacturers and retailers. Competition comes from domestic players like Company 1, Company 2, Company 3, and international players like Company 4, Company 5, Company 6.

1. Eyewear Market - India
May 2010

2. Executive Summary
Highly unorganized and fragmented market
Market is expected to grow at m - n% p.a.
Market Market is classified into four segments namely Segment 1, Segment 2, Segment 3 and Segment 4
Exports are dominated by Segment 1 while Segment 2 are the major imports
Drivers:
Poor eye health
PLE Challenges:
Lack of penetration in rural areas
M
Low penetration of contact lens High import duty
Drivers &
A
Rise in organized retail Price difference between branded
Challenges
S
Increasing awareness and brand and unbranded products
consciousness among consumers
Growing partnerships between manufacturers and retailers
Players providing eye testing facilities and other amenities
Trends Players diversifying product portfolio
Entry of luxury eyewear brands
There very few organized players with a national presence
Most of the players are present across the four segments of the eyewear market
Competition Major domestic players comprise of Company 1, Company 2, Company 3
Foreign players include Company 4, Company 5, Company 6
EYEWEAR MARKET IN INDIA.2010.PPT 2

3. Eyewear market in India is growing steadily with the
existence of a large unorganized sector
Market Overview Market Size and Growth
• Eyewear market in India is highly unorganized and
fragmented with the presence of a large number of INR mn
small and regional players 30,000
LE
+n% z
• Market has been growing at an impressive rate of m- y
20,000 x
n% annually
P
• On an average, consumers change their eyewear
M
once in p-q years which provides strong
10,000
w
Market Segmentation
SA
opportunities for players in the market 0
2006
Market Structure
2007 2008 2009
h% MS 1
Segments
MS 2
S1 S2 S3 S4
g%
Source:
EYEWEAR MARKET IN INDIA.2010.PPT 3

4. Drivers & Challenges - Summary
Challenges
Drivers High import duty
Poor eye health Lack of penetration in rural areas
Low penetration of contact lens Price difference between branded and
unbranded products
Rise in organized retail
Increasing awareness and brand
consciousness among consumers
EYEWEAR MARKET IN INDIA.2010.PPT 4

5. Key Trends
Entry of luxury eyewear & Growing partnerships between
retailers manufacturers and retailers
Trends
Players providing eye testing
Players diversifying product
facilities and other specialized
portfolio
services
5

6. Competition – Summary
SAMPLE
Players Lens Contact Lenses Sunglasses Frames
Domestic Players
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Company 8
International Players
Company 1
Company 2
Company 3
Company 4
Company 5
Source: Company Websites
EYEWEAR MARKET IN INDIA.2010.PPT 6

7. Thank you for the attention
The Eyewear Market - India report is part of Research on India’s Consumer Goods industry.
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EYEWEAR MARKET IN INDIA.2010.PPT 7