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10% STUDENT DISCOUNT CAMPAIGN
A CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015
SPORTSCENE
APPROACHED
STUDENT VILLAGE
TO PUSH THEIR
PROFILE WITH
YOUTH IN THE
LAUNCH OF ITS
10% STUDENT
DISCOUNT
OFFERING ACROSS
SOUTH AFRICA
THE APPROACH
A case study by Student Village 2015
SPORTSCENE WANTED STUDENT VILLAGE TO…
DRIVE SIGN UPS OF THE NEW DISCOUNT CARD
CREATE A COOL EXPERIENCE ON CAMPUS THAT CREATES AN AFFINITY WITH THE BRAND
INFORM STUDENTS OF THEIR CAMPUS’S NEAREST SPORTSCENE STORE
BUILD A DATABASE OF STUDENTS
A case study by Student Village 2015
Drive sign ups of
the new discount
card
CONCEPT AND APPLICATION
A case study by Student Village 2015
STUDENT VILLAGE WELCOMED
STUDENTS TO THE FUN SIDE OF
SPORTSCENE WITH SOME
EXCITING ACTIVITIES:
A case study by Student Village 2015
THE
SPORTSCENE
WALL
FUNKED UP
HOP SCOTCH
CONVERSE
CHUCK
TAYLOR
SELFIE STAND
16,000 CARD-
HOLDERS
WERE SIGNED
UP ACROSS
THE 10
CAMPUSES
STUDENTS
LOVED THE
EXPERIENCE
OF ALWAYS
WINNING
SOMETHING
RESULTS
A case study by Student Village 2015
THE EXPECTATIONS WERE HIGH BUT STUDENT
VILLAGE EXCEEDED THEM. SEE THEM FOR YOURSELF…
7,200 CARD-
HOLDERS THAT
SIGNED UP, MADE
IN-STORE
PURCHASES WITHIN
THE 1ST CAMPAIGN
MONTH
FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA
19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2015

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Sportscene 10% student discount web

  • 1. 10% STUDENT DISCOUNT CAMPAIGN A CASE STUDY BY STUDENT VILLAGE 2015 A case study by Student Village 2015
  • 2. SPORTSCENE APPROACHED STUDENT VILLAGE TO PUSH THEIR PROFILE WITH YOUTH IN THE LAUNCH OF ITS 10% STUDENT DISCOUNT OFFERING ACROSS SOUTH AFRICA THE APPROACH A case study by Student Village 2015
  • 3. SPORTSCENE WANTED STUDENT VILLAGE TO… DRIVE SIGN UPS OF THE NEW DISCOUNT CARD CREATE A COOL EXPERIENCE ON CAMPUS THAT CREATES AN AFFINITY WITH THE BRAND INFORM STUDENTS OF THEIR CAMPUS’S NEAREST SPORTSCENE STORE BUILD A DATABASE OF STUDENTS A case study by Student Village 2015 Drive sign ups of the new discount card
  • 4. CONCEPT AND APPLICATION A case study by Student Village 2015
  • 5. STUDENT VILLAGE WELCOMED STUDENTS TO THE FUN SIDE OF SPORTSCENE WITH SOME EXCITING ACTIVITIES: A case study by Student Village 2015 THE SPORTSCENE WALL FUNKED UP HOP SCOTCH CONVERSE CHUCK TAYLOR SELFIE STAND
  • 6. 16,000 CARD- HOLDERS WERE SIGNED UP ACROSS THE 10 CAMPUSES STUDENTS LOVED THE EXPERIENCE OF ALWAYS WINNING SOMETHING RESULTS A case study by Student Village 2015 THE EXPECTATIONS WERE HIGH BUT STUDENT VILLAGE EXCEEDED THEM. SEE THEM FOR YOURSELF… 7,200 CARD- HOLDERS THAT SIGNED UP, MADE IN-STORE PURCHASES WITHIN THE 1ST CAMPAIGN MONTH
  • 7. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA 19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076 A case study by Student Village 2015