Students are all about the now. See Student Village's 2015 research on how South African students spend their money.

1. DREAMS VS REALITY

2. STUDENTS
ARE ALL ABOUT
THE NOW
1

3. THE WORLD OF MONEY THROUGH STUDENTS’ EYES
2.
EXPENSIVE
BAGS/
SHOES
1.
MANSIONS
3.
RED
CARPET
4.
FANCY FOOD/
YACHTS
7.
WOMEN IN
BIKINIS
6.
CARS/ FERRARIS
5.
JETS
8.
TURNUP

4. 4
STUDENTS RELATIONSHIP WITH CASH
#StudentSpend15

5. I’D BLOW AND INVEST IT
#StudentSpend15

6. WHAT IS WEALTH?
BILL GATES DJ KHALED

7. WHAT IS WEALTH?

8. STUDENTS ARE STILL
SPENDING MORE
SOUTH AFRICAN
2
THAN THE AVERAGE

9. 9
TOTAL STUDENT SPENDING 2015
R2702 PmAnnual: 32,424
INCREASE OF
#StudentSpend15

10. #StudentSpend15

11. 11
WHERE
COME FROM
DOES THE CASH
STATISTICS
PARENTS OR OTHER FAMILY MEMBERS 86%
BURSARY/SPO
NSOR 15%
PART TIME/FULL TIME
WORK 30%
OWN
BUSINESS 11%
#StudentSpend15

12. STUDENTS SAVE
FOR RAINY DAYS
3

14. 14#StudentSpend15

15. 15
POTENTIAL MARKET SHARE
FOOD AND GROCERIES
R7,3 BILLION
COMPUTER EQUIPMENT & GADGETS
R6,6 BILLION
CLOTHING & FOOTWEAR
R5,5 BILLION
ALCOHOLIC BEVERAGES
R3,5 BILLION
TOILETRIES & COSMETICS
R2,4 BILLION
#StudentSpend15

17. STUDENTS REVENUE
SHOPPING OUTLETS
#StudentSpend15

18. GUYS ARE
SPENDING MORE
4
THAN GIRLS

19. 30% MEDICAL &
HEALTH
13% CIGARETTES &
TOBACCO
79% ALCOHOLIC BEVERAGES
(WINE, SPIRITS, BEER ETC.)
58% BLING &
JEWELLERY
49% RECREATIONAL AND
SPORTING EQUIPMENT
22% CLOTHING & FOOTWEAR
168% HAIRDRESSERS &
BEAUTICIANS
18% CONTRACEPTION
R2623 R2796
HAIRDRESSERS & BEAUTICIANS
ALCOHOLIC BEVERAGES
BLING & JEWELLERY
MEDICAL & HEALTH
CONTRACEPTION
SPORTING EQUIPMENT
CIGARETTES & TOBACCO
CLOTHING & FOOTWEAR
#StudentSpend15

20. STUDENTS FROM
DIFFERENT ETHNIC
5
BACKGROUNDS
SPEND DIFFERENTLY

21. 21
*CLOTHING
*SOFTWARE AND COMPUTER GAMES
*TAKEAWAYS
COLOURED
*CONTRACEPTION
*MUSIC
*TOILETRIES & COSMETICS
WHITE
*ALCOHOL
*PETROL
*BLING
BLACK
AVERAGE STUDENT SPENDING
#StudentSpend15

22. THE HIGHEST
VALUE STUDENT
6
PURCHASE IS…

23. PREMIUM
CLOTHING

24. CELL
PHONE

25. STUDENTS ARE STILL
IN DEBT
7

26. 26
24% OF STUDENTS HAVE RETAIL CARDS
EDGARS 44% MARKHAM 22% TRUWORTHS 20% MR PRICE19% WOOLWORTHS 15%
#StudentSpend15

27. STUDENT
BANKING
8
#StudentSpend15

28. 28
STUDENTS ARE BANKING WITH
29%
27%
23%
19%
17%
#StudentSpend15

29. 29
STUDENTS WANT TO
MANAGE THEIR FINANCES
LEARN HOW TO
STATISTICS
SAVING 61%
INVESTING 46%
BUDGETING 54%
HOW
LOANS
WORK
19%
CREDIT 14%
#StudentSpend15

30. MORE @ WWW.STUDENTMARKETING.CO.ZA
#StudentSpend15
DREAMS VS
REALITY
STUDENTS:
• HIGH DISPOSABLE INCOME
• RESOURCEFUL
• KING OF THE HUSTLE
• INSTANT GRATIFICATION
MARC@STUDENTVILLAGE.CO.ZA