The document provides details about the Besturn Dalian International Triathlon event organized by Tieren Events. Key information includes: - Date: June 30-July 1, 2012 - Location: Dalian Golden Pebble Beach - Participants: 1200 athletes from China, Singapore, Japan and other countries. - Sponsorship opportunities and benefits are outlined for gold and silver sponsor levels.

1. Besturn Dalian TieRen Event
“Tieren enables normal people, to accomplish extraordinary goals”
• Title: Besturn Dalian International Triathlon
• Date: 2012 June 30/July 1
• Venue: Dalian Golden Pebble Beach
• Purse: 400,000 RMB
• Participants: 1200
• Format: Formula 1 (Multi Loop Course)
• Teams: China, SG, JP, AM, IS, AUS, Corporate and
Clubs

2. CONTENT
• Event: What is it?
• Organizer: Who is organizing?
• Title sponsor: Who is Besturn FAW?
• Media partners: Who is covering?
• Brand signage: What Branding?
• Triathlon in the media: China & Triathlon
• TnT: Who is training?
• Hospitality: What is the entertainment?
• Sponsor Rights: What can sponsors get?
• ROI: Why Invest
• Appendix 1: FAW Media Proposal
• Appendix 2: All official contracts and approval
• Appendix 3: Team Profile
• Appendix 4: Triathlete

3. EVENT: What is it?
• Highlights Largest Corporate
Competition in China
• Unique China’s First Branded
Commercial Triathlon officiated
by CTSA: China Triathlon Sports
Association
• Support Full support from the
ministry of sports, and local
government support
• Profile Only Live Race
Streaming, CCTV 15-30 min:
National and Regional Dalian
Media Coverage
• Title: Besturn Dalian International Triathlon
• Date: 2012 June 30 – July 1
• Venue: Dalian Golden Pebble Beach
• Purse: 400,000 RMB (Including Automobile)
• Participants: Chinese (800), Foreign (400)
• Format: km Formula 1 (Multi Loop Course); Swim
1.5km (2 Loop), Cycling 40km (4 Loop) and Run
10km (1 Loop)
• Teams: Hong Kong, Singapore, Japan,
America, Austrailia, Russia, China (Beijing,
Tianjin, Nanjing, Shenyang, Jiangsu, Anjia, Henan,
Fuzhou, Yantai, Shanghai, Liaoning, Dalian, Jilin,
Wuxi, Qinhua, Xichuan, Fujian, Wujian, Guangxi,
Zhejiang, Weihai, Heilongjiang, Shandong)

4. Jeffrey Foo
International Race
Director
Wang Rongshuang
Local Teams Manager
Patrick Woock
Event Director
Sage Cyle
International Athlete
Coordinator
Tony Hsieh
Sponsor Director
Adrian Monk
Expo / Web Site
The Organizing Team
Sandy
Media Planning
Dionne
Hospitality
Official Organizing Committee:
China Triathlon Sports Association
Freddie
Event Logistics and Operation
Liu Zhenlin
Local Media Manager
Flora Jin
Media & Operations

5. FAW BESTURN
• FAW Besturn Joins Dalian’s Toughest Endurance Event As Besturn Golden Pebble
Triathlon Title Sponsor. As Athletes around China prepare for the ultimate
endurance competition, FAW Besturn is gearing up to demonstrate their toughness,
strength and perseverance by joining one of the fastest growing sports as the title
sponsor of Besturn Golden Pebble Beach Triathlon event.
• Beginning 2012, FAW Besturn will be the title sponsor of Dalian Triathlon, taking
place on Dalian’s Golden Pebble Beach. Besturn Dalian Triathlon will work to attract
the best athletes from around the world. Additionally, this year, Dalian Triathlon with
include the Corporate Challenge, allowing Local and International Companies to
participate in this healthy and fun event.
“This is will be our most exciting event to date.”

6. MEDIA PARTNERS (Tentative)
 Pre-Event
Television:
Print: 500 FAW Outlets, Dalian Street Sign and Banners
On-Line:
• Event
Television:
Print:
On-Line: VS (live Streaming)
 Post-Event
Television:
On-Line:

7. SPONSOR SIGNAGE – Onsite Branding

8. Triathlon In Media

9. Teams in Training
• Corporate & Individual Training:
– 6 Month Development Track
– Either Compete in Relay or individual Competition
– All Athletes are provided:
 Race Entry (to Tieren Events)
 Sponsored Products
 Company Jersey
 Gym membership with training program (provided by Ballys Fitness)

10. SPONSOR BENEFITS – GOLD 500K rmb
• Dalian Triathlon Logo for promotions and branding in association with
sponsor's logo. (Print, online, tv and internal company material.)
• Press Conference Invites
• Opening Ceremony - Press event Invites
• 2 Articles
• Web site presence
• Product Display
• Promotional Material
• 1 Team with sponsor logo
• Brand Logo under all promotional and media press when promoting the
race
• First right of refusal for TV show, TV broadcast of race branding, and
future races

11. SPONSOR BENEFITS – SILVER: 200k RMB
• Limited Dalian Triathlon Logo for promotions and branding in association
with sponsor's logo. (Print, online, tv and internal company material.)
• Press Conference Invites
• Opening Ceremony - Press event Invites
• Web site presence
• Product Display
• Promotional Material
• 1 Team with sponsor logo

12. ROI: Why Invest
• Extreme Growth Potential : Only 8 International / Domestic Level Triathlons
(compared to USA 1800 races)
• Swimming Races: 120 International / Domestic Level
• Running Races: 1100 International / Domestic Level
• Cycling Race: 600 International / Domestic Level
• CTSA was established to develop athlete for Olympic participation

13. APPENDIX

14. Founder Vision
Dear Participants, Media, Athletes, Sponsors and Fellow Triathletes,
Tieren Events is amazing company that helps individuals transform. If your were to boil
down what we do, into one simple idea:
“Tieren enables normal people, to accomplish extraordinary goals”
You invite you to join us.
——Tieren Founder , Patrick Woock

15. Tentative EVENT SCHEDULE
Friday, June 29, 2012
VIP Guest Check in & Photo
Shoot with Celebrity
Athlete Check-in
TieRen Village
Media Center – Live Media
Coverage
Athlete Race Briefing
Althete Photo Shoot with
Celebrity
On-Running Lucky Draw
Evening Banquate & Show
Saturday, June 30, 2012
Media Center – Live Media Coverage
Athlete Check-in
Celebrity Autograph Signing
VIP Guest - Media Event
Optional Bike Check-in
Athlete Race Briefing
Celebrity Athlete – Course Run (Photo
Shoot)
Pro Athlete Race Briefing
Harmon Lucky Draw
Evening Banquate & Concert
Sunday, July 1, 2012
Athlete Body Marking & Race Day Processing
Race Start – Celebrity Athlete
Race Start - Athletes
Media Center – Live Media
Race Information Booth
On-Course Action Video
Finish Line VIP Hospitality
Registration for 2013 TieRen Dalian
FAW Car Lucky Draw
Awards Ceremony & Rolldown
Awards & Celebrity Photo Shoot

16. CHANNELS: PUBLICITY / TELEVISION
Event Promotion
• Television
CCTV 1, CCTV 5, Dalian TV, Tourism Channel, Shenzhen Sports Channel, BTV-6, Guangdong Sports Channel,
Shanghai Sports Channel.
• Print
FAW Outlets, Bally Fitness Outlets, CTSA EVENTS, Dalian Street Sign and Banners
• Magazine
Sports Expo, All Sports, MILK New Wave, SLAM, Cjannel Five, 1626,
• Newspaper
Titan Sports, Sports Illustrate, Dalian Evening News, City Evening News, Changchun Evening News, New
Culture Newspaper, Liaoshen Evening News, Huashang Morning News, New Evening News, Life News,
Jurisprudence Daily, Beijing Evening Daily, Beijing Times, Beijing News, Beijing Youths Daily, China Sports,
Xinmin Evening News, China business news, Shanghai Morning Post, Shanghai Evening Post, the Oriental
Morning Post, Jiefang Daily, New Every Day, Wenhui Po, The Age, Shanghai Youth Daily, East Sports Daily, The
Bund, Weekend Illustrate, Shanghai Weekly, Timeout, Yangcheng Evening News, South City News, Guangzhou
Daily, New Express, Nandu Weekly, New Modern Illustrate, Fashion Weekly,
• On-Line
Weibo Sina, China Daily, Dalian Daily, QQ.coM, XinHua/PR Newswire, Sina.com, Sohu.Com, Dongbei News,
Spring City, Shenyang.com, Dalian-Online, China.cn

17. 赛事宣传思路 Race Promotion and Media Period by DMG for FAW
预热期
7 月份6 月 28 日5 月底 -6 月底
比赛期 延展期
1. 一般性预热宣传
2. 对铁人三项运动普及
1. 广泛告知赛事信息
2. 网络、杂志、报纸专题
3. 奔腾车友观赛花絮
1. 一汽奔腾体育营销评论

18. 序号 回 类报 别 回 目报 项
1 企 名誉回业 报
1 、 得“获 2012 大 金石 国 人三 比连 滩 际铁 项 赛” 冠名权；总
2 、成 承 位之一；为 办单
3 、在本次 事所有 外宣 活 均使用 冠名称号。赛 对 传 动 总
2 活 及 回动 现场 报
1 、企 参加比 活 ，并在主席台就座，接受答 者 ；业领导 赛 动 记 问
2 、企 出席 事 幕式并在主席台安排至少三个席位，并业领导 赛 开 现场鸣谢讲
；话
3 、企 参加 迎晚宴，并 ；业领导 欢 现场鸣谢讲话
4 、企 参加 式，并 手 ， ；业领导 颁奖仪 为获奖选 颁奖 鸣谢讲话
5 、入口 可 放一汽奔 、处 摆 腾轿车 x 展架、易拉宝等；
6 、在 事背景板、主席台背景板、媒体 到板、 台背景板、 指路赛 签 颁奖 现场
牌、 柬 要位置使用其请 显 LOGO 及名称，表明承 位身份；办单
7 、在 道、 周 、障碍 的 地障碍物重要位置布置 位宣 广告赛 赛场 围 赛 场 单 传
（ 具体 明宣 广告的形式、 格和内容，是否 企 品的硬广告请 说 传 规 为 业产
画面），在工作人服装、 牌、遮 等重要位置 冠名 位桌 阳伞 张贴 单 LOGO
或 称简
8 、在 挂企 旗 （ 提供具体位置）。现场悬 业 帜 请

19. 序号 回 类报 别 回 目报 项
3 形象宣 回传 报
1 、在 外宣 中正 使用企 名称或对 传 确 业 LOGO ；
2 、在 事本身 外宣 新 通稿中注明 冠名名称和冠名 位全称；赛 对 传 闻 总 单
3 、 事期 ，各大新 媒体集聚 ， 事 行宣 道赛 间 闻 赛场 对赛 进 传报
均体 企 冠名名称，重要 媒体将安排 短 。现 业 电视 领导简 讲话
（具体 媒体权益体 ）详见 现
4 、在《旅游卫视》播出一期 于本届 事或 人 的 目（关 赛 铁 运动 专题节 15-30 分
），期 冠名 位名称、钟 间对总 单 LOGO 及 位全称于一体 ； 目中安排单 现 节
冠名 位的 采 （对总 单 领导 访 1 分 以上）钟
权益回报 Sponsorship Brand Association

20. 4 事衍生品回赛 报
1 、在宣 海 、邀 函中使用企传 报 请 业 LOGO 及 位名称。单
2 、在 杯和 使用 冠名名称。获奖奖 获奖证书 总
3 、在比 秩序册封面使用 冠名名称及承 位身份，首 独 立的赛 总 办单 页单 设
位宣 料一 （ 宣 内容 企 品硬广告、 广）内 使单 传资 页 单页 传 为 业产 软 页
用 冠名名称总
4 、 得 委会 的 誉 或 杯。获 组 颁发 荣 证书 奖
5 其他
1 、提供一汽奔腾 100 入 券（含媒体）， 更多的企 邀 媒体及张 场 让 业 请 经
商代表 看 道。销 亲临现场观 报
权益回报 Sponsorship Benefits
序号 回 类报 别 回 目报 项

21. 平面及网络深度报道 Print and Online Media
序号
媒体类
别
媒体名称 布 格发 规 合作形式
1 报纸 沈 晚阳 报 整版 道专题报
2 报纸 半 晨岛 报 半版 道专题报
3 志杂 第五 道频 1-2P + 片图 道专题报
4 志杂 1626 1-2P + 片图 道专题报
5 网络 新浪体育 独家网 支持平台络
在 事中体 新浪体育，并邀 其 道 事。赛 现 请 报 赛
个人合作。需要 体育 道主 。维护 频 编
6 网络 24 体 网坛 专题 首 推荐＋ 况更新 直到 事 束页 赛 赛 结

22. 电视宣传及权益体现 TV coverage
台电视 目栏 首播时间 重播时间 回 形式报
CCTV5 体育世界 每天 21:30-22:00 12:00 / 18:00
1.15 分 道， 冠名及钟专题报 对总 LOGO 有
所体 。现
旅游卫视 第一 尚时
周一到周四
8:30-21:00
1.30 分 片， 冠名 位名钟专题 对 单
称、 LOGO 于以体 ；现
2. 目中安排 冠名 位的 采 （节 对总 单 领导 访 1
分 以上）钟
周日 21:05-21:35
深圳体育健康
道频
体育专题 18:00
冠名 位名称、对总 单 LOGO 予以于以体现体育比赛 20:20
体育专题 22:40
BTV6 天天体育 每晚 21:25 7:55—8:45
1 分 新 道钟 闻报
广 体育 道东 频
正午体育新闻 12:00—12:30
体育世界 18:30
上海体育 道频
体育速递 12:00—12:25 21:00—21:30
体育新闻 19:00

23. 序号 城市
媒体
类别
媒体名称
布版面预计发 /
道频 / 目栏
1
北东
报纸
大 晚连 报 体育版
2 城市晚报 体育版
3 春晚长 报 体育版
4 新文化报 体育版
5 沈晚辽 报 体育版
6 商晨华 报 体育版
7 新晚报 体育版
8 生活报 体育版
9
地方
网站
北新 网东 闻 体育 道频
10 春城网 体育 道频
11 沈 网阳 体育 道频
12 大 在连 线 体育 道频
13
北京 报纸
信报 体育版 / 新 版闻
14 法制晚报 体育版 / 新 版闻
15 北京晚报 体育版 / 新 版闻
16 京华时报 体育版 / 新 版闻
17 新京报 体育版 / 新 版闻
18 北京青年报
19 中国体育报 体育版 / 新 版闻
20 周刊 体 周坛 报 体育版 / 新 版闻
序号 城市
媒体
类别
媒体名称
布版面预计发 / 道频
/ 目栏
21
周刊
北京青年周刊
生活 / 尚时 / 资讯 /
娱乐
22 体育画报 体育版 / 新 版闻
23 画竞赛 报 体育版 / 新 版闻
24
志杂
体育博览 体育版 / 新 版闻
25 全体育 体育版 / 新 版闻
26 MILK 新潮流 体育版 / 新 版闻
27 扣篮 SLAM 体育版 / 新 版闻
28
上海
报纸
新民晚报 体育版 / 新 版闻
29 第一 日财经 报 体育版 / 新 版闻
30 新 晨闻 报 体育版 / 新 版闻
31 新 晚闻 报 体育版 / 新 版闻
32 方早东 报 体育版 / 新 版闻
33 解放日报 体育版 / 新 版闻
34 天天新报 体育版 / 新 版闻
35 文汇报 体育版 / 新 版闻
36 I 代时 报 体育版 / 新 版闻
37 上海青年报 体育版 / 新 版闻

24. 常规发稿媒体名单 Media List
序
号
城
市
媒体
类别
媒体名称
布版面预计发 / 道频 / 栏
目
38
上海
报纸 方体育日东 报 体育版 / 新 版闻
39
周刊
外 画滩 报 生活 / 尚时 / 资讯 / 娱乐
40 周末画报
41 申江服务导报 生活 / 尚时 / 资讯 / 娱乐
42 新民周刊 生活 / 尚时 / 资讯 / 娱乐
43 城市导报 生活 / 尚时 / 资讯 / 娱乐
44 上海壹周 生活 / 尚时 / 资讯 / 娱乐
45 生活周刊 生活 / 尚时 / 资讯 / 娱乐
46
Timeout 上海
消 刊费导
生活 / 尚时 / 资讯 / 娱乐
47 新民 Bella 生活 / 尚时 / 资讯 / 娱乐
48
广州
报纸
羊城晚报 体育版
49 南方都市报 体育版
50 广州日报 体育版
51 信息时报 体育版
52 新快报 体育版
53 南方日报 体育版
54
周刊
南都周刊 体育版
55 新 代画现 报 体育版
序
号
城
市
媒体
类别
媒体名称
布版面预计发 /
道频 / 目栏
56 尚周风 报 体育版
57
全国 网站
搜狐网体育 体育 道频
58 网易网体育 体育 道频
59 网体育腾讯 体育 道频
60 人民网体育 体育 道频
61 新 社华 体育 道频
62 中国网体育 体育 道频
63
全国 广电
BTV-6 天天体育
64 上海 SMG 五星体育 体育 道频
65 大 台连电视 合 目综 资讯栏
66 沈 台阳电视 合 目综 资讯栏
67 吉林 台电视 合 目综 资讯栏
68 广州 台电视 体育 道频
69 北京交通广播 FM103.9
70 沈 人民 台交通广播阳 电 体育休 率闲频
71 大 人民广播 台连 电 体育休 率闲频
72 吉林人民广播 台交通广播电 体育休 率闲频
73 广州人民广播 台交通广播电 体育休 率闲频
74 上海交通广播 FM94.0

25. In 1987, China had it first triathlon in Hainan Sanya. The group consisted of Fifty Five
Competitors. Most of the competitors where factory works (from the local city factory)
and rice farmers. The oldest competitor was 65 year Old (youngest 21 Years Old). When
asked why they competed, they reply “they wanted to see who was better runners or
swimmers.”
Fast Forward to 2010, Dalian is alive with sports everywhere, with people are riding,
running or swimming. Even with the profusion of Dalian Triathletes, there were no
events to compete in. Forcing athletes to travel elsewhere, to compete.
Dalian Tieren brings these famous athletes, home, to compete in Dalian’s First
International Triathlon.
TIE REN HISTORY

26. China Triathlon and Sport Association Approval

27. THE CITY AND THE COURSE
Where?

28. Race City: Dalian

29. Dalian City, of China

31. Swim Course Description: 1.9 km
The saltwater ocean swim starts and finishes on the south side
of Golden Pebble Beach. The swim course is an elongated
Triangle over one-half kilometer long and 100 yards wide.
Athletes must swim in a clockwise direction, keeping the buoy
markers to their right. Yellow buoys will mark the way out,
orange buoys will mark the way in and red buoys will mark the
turns. With a projected water temperature of 16-18 degrees on
race day, wetsuits will likely be permitted.

32. Bike Course Description: 90.1 km
After exiting T1 at Golden Pebble Beach, athletes head east
across Harbin Middle Road and through downtown JinZhou
District. The bike course is extremely fast and includes a few
challenging inclines over the YinTan Road and JinHai Bridge.
Three (3) aid stations will keep the athletes well fueled during
the bike portion.
After exiting T1 at Golden Pebble Beach, athletes head east across
Harbin Middle Road and through downtown JinZhou District. The bike
course is extremely fast and includes a few challenging inclines over
the YinTan Road and JinHai Bridge. Three (3) aid stations will keep
the athletes well fueled during the bike portion.

33. Run Course Description: 21.1 km
The run is a there-and-back course that is both challenging and
scenic. The route incorporates two steep ascents up the Harbin
West Road with long stretches along Golden Pebble Beach and
HeJu Village. The run turnaround, located at the 6 KM mark,
making this a spectator friendly route. Run course aid stations
are posted at every mile. The run finishes just North of Golden
Pebble Beach Swim Start.

34. THE HOTEL
Where is it happening?

35. HOTEL VENUE

36.  Hotel Description
Dalian Discoveryland Hotel is an affiliated hotel of Discoveryland Kingdoms of Discovery, is a
luxurious four-star vacation hotel. Dalian Discoveryland Hotel is located inside of
Discoveryland Kingdoms of Discovery, adjacent to Dalian's most famous Gold Coast natural
bathing beach, the surrounding environment is very beautiful. The exterior architectural design
is in a classic European style and the interior decoration is mainly in Japanese style. Opened
in 2008.
 Hotel Location
To downtown: 85km
To Zhoushuizi International Airport: 90km
To Dalian Railway Station: 85km
 Hotel Amenities
The hotel boasts a total of 175 rooms of various types including Japanese-style standard
rooms, Japanese-style deluxe garden rooms, Japanese-style deluxe sea-view rooms,
Japanese-style deluxe theme suites, Western-style standard rooms, Western-style deluxe
garden rooms, Western-style deluxe sea-view rooms, Western-style deluxe theme suites. Each
room is equipped with broadband internet access, digital TV, shower facilities, mini bar,
elegant writing desk, personal safe and other facilities.

37. ATHLETES AND TEAM IN TRAINING
Who attends?

38. Teams in Training
• Corporate & Individual Training:
– 6 Month Development Track
– Either Compete in Relay or individual Competition
– All Athletes are provided:
 Race Entry (to Tieren Events)
 Sponsored Products
 Company Jersey
 Gym membership with training program (provided by Ballys Fitness)

39. December 2011
June 2012
May 2012
March 2012
January 2012 Milestone 1
Milestone 2
Milestone 3
Milestone 4
GOAL
START
February 2012
April 2012
Milestone 5
* Slide from Actual Team-In-Training Program

40. Gym Partnership: Bally Total Fitness
• Team in Training Partner
• On-Site Promotion
• Agreement to Joint Promote
Products and Race
• Product Channel
The new franchised facilities give Bally
Total Fitness eight franchised fitness
centers in Beijing and a total of sixteen
franchised clubs in China.